Jim Higgins Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Chicago, Illinois

Driving digital experiences and social content for State Farm, Miller Lite, and Conagra brands while helping to raise the sophistication of our client's advertising through the use of technology, digital and social platforms, and marketing intelligence.

Chicago, Il

Led strategy, business management, program execution, vendor management and operations for the US agency’s digital marketing practice.Led the creation, delivery and ongoing management of T-Mobile Tuesdays—an innovative customer loyalty, rewards and engagement program. Responsible for architecting the program and defining the experience while leading the cross-functional team and managing the account for the agency.

Directed the North American Digital team responsible for the planning, production and delivery of global online promotions, loyalty platforms, and digital retail initiatives for clients including McDonald’s and L’Oreal.Drove the Digital strategy for key accounts in North America along with the agency's digital New Business efforts—resulting in the successful acquisition of new clients including Campbell’s Soup Company and Discover Financial Services.

Developed interactive marketing strategies and customer engagement programs for McDonald’s, Coca-Cola, Southern Comfort, and other global consumer brands.Managed a team of Digital Producers tasked with flawlessly delivering some of the largest and most successful online promotions and consumer loyalty programs in the world.Built and maintained vendor relationships to support the agency’s development and technology needs while continuing to expand the agency’s offering with customizable, scalable technology products and digital marketing solutions.

Defined the digital strategy and experience while leading the execution of the world’s largest and most successful online promotions and consumer loyalty programs—including the Monopoly at McDonald’s online and mobile game and Coca-Cola’s MyCokeRewards.

Served as interactive lead for more than half of ConAgra Foods brands—over 30 major brands. Advised brand management, media, and public relations as to the most effective strategies and tactics for achieving objectives in the online space.Led day-to-day management of digital agencies—managing budgets, directing strategy and overseeing execution.

Managed digital creative and development for Online Promotions, Digital Media Production, Email and SMS campaigns across multiple brands including McDonald’s, Dyson, and Allstate.

Designed, developed, and managed the delivery of interactive games, promotions, brand websites and rich media units for brands including Kellogg’s, Allegra, and Paccar.

Master Of Science, E-Commerce Technology

Activities and Societies: The Honor Society of Phi Kappa Phi - The oldest and largest collegiate honor society dedicated.

Bachelor Of Science, Art

Concentration in graphic design and web design.