Jim Higgins

Jim Higgins Email and Phone Number

SVP, Global Product Management and Digital Delivery at The Marketing Store | Global Leader | Marketing Technology | Digital Strategy | Growth | Product Management | Program Management | Delivery | Team Building @ tms
Jim Higgins's Location
Greater Chicago Area, United States
Jim Higgins's Contact Details
About Jim Higgins

Global leader driving the strategy, delivery and growth of digital platforms, programs and marketing technology solutions used to motivate customers, drive engagement, increase loyalty, and deliver measurable business results on a mass scale. Experience: McDonald's Monopoly, T-Mobile Tuesdays, My Coke Rewards, McDonald's Global Mobile Offers, Nissan/Infiniti/Mitsubishi predictive analytics and dealer marketing platforms. Expertise: Digital Strategy, Transformation, Growth, Team Building, Leadership, Customer Engagement, Loyalty, Promotions, Account Management, Product Management, Program Management, Delivery, Technology, UX, and Design.

Jim Higgins's Current Company Details
tms

Tms

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SVP, Global Product Management and Digital Delivery at The Marketing Store | Global Leader | Marketing Technology | Digital Strategy | Growth | Product Management | Program Management | Delivery | Team Building
Jim Higgins Work Experience Details
  • Tms
    Senior Vice President Global Product Management And Digital Delivery
    Tms Mar 2020 - Present
    Chicago, Illinois, United States
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  • The Marketing Store, North America
    Senior Vice President, Strategy And Experience
    The Marketing Store, North America Jun 2018 - Mar 2020
    Greater Chicago Area
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  • Ddb
    Vice President, Digital Director
    Ddb Jun 2017 - Jun 2018
    Chicago, Illinois
    Driving digital experiences and social content for State Farm, Miller Lite, and Conagra brands while helping to raise the sophistication of our client's advertising through the use of technology, digital and social platforms, and marketing intelligence.
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  • The Marketing Store, North America
    Vice President, Digital
    The Marketing Store, North America Oct 2013 - Jun 2017
    Chicago, Il
    Led strategy, business management, program execution, vendor management and operations for the US agency’s digital marketing practice.Led the creation, delivery and ongoing management of T-Mobile Tuesdays—an innovative customer loyalty, rewards and engagement program. Responsible for architecting the program and defining the experience while leading the cross-functional team and managing the account for the agency.
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  • The Marketing Store, North America
    Sr. Director, Digital
    The Marketing Store, North America Sep 2011 - Oct 2013
    Directed the North American Digital team responsible for the planning, production and delivery of global online promotions, loyalty platforms, and digital retail initiatives for clients including McDonald’s and L’Oreal.Drove the Digital strategy for key accounts in North America along with the agency's digital New Business efforts—resulting in the successful acquisition of new clients including Campbell’s Soup Company and Discover Financial Services.
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  • The Marketing Store, North America
    Director, Interactive Strategy
    The Marketing Store, North America May 2010 - Sep 2011
    Developed interactive marketing strategies and customer engagement programs for McDonald’s, Coca-Cola, Southern Comfort, and other global consumer brands.Managed a team of Digital Producers tasked with flawlessly delivering some of the largest and most successful online promotions and consumer loyalty programs in the world.Built and maintained vendor relationships to support the agency’s development and technology needs while continuing to expand the agency’s offering with customizable, scalable technology products and digital marketing solutions.
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  • The Marketing Store, North America
    Interactive Strategist
    The Marketing Store, North America Nov 2008 - May 2010
    Defined the digital strategy and experience while leading the execution of the world’s largest and most successful online promotions and consumer loyalty programs—including the Monopoly at McDonald’s online and mobile game and Coca-Cola’s MyCokeRewards.
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  • Conagra Foods
    Manager Interactive Marketing
    Conagra Foods Dec 2007 - Mar 2008
    Served as interactive lead for more than half of ConAgra Foods brands—over 30 major brands. Advised brand management, media, and public relations as to the most effective strategies and tactics for achieving objectives in the online space.Led day-to-day management of digital agencies—managing budgets, directing strategy and overseeing execution.
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  • The Marketing Store, North America
    Digital Producer
    The Marketing Store, North America Jan 2006 - Dec 2007
    Managed digital creative and development for Online Promotions, Digital Media Production, Email and SMS campaigns across multiple brands including McDonald’s, Dyson, and Allstate.
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  • Draftfcb
    Senior Digital Art Director
    Draftfcb Nov 2000 - Jan 2006
    Designed, developed, and managed the delivery of interactive games, promotions, brand websites and rich media units for brands including Kellogg’s, Allegra, and Paccar.
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Jim Higgins Skills

Integrated Marketing Interactive Marketing Digital Marketing Digital Strategy Interactive Advertising Creative Strategy Creative Direction Online Marketing User Experience Advertising Brand Development Digital Media Marketing Mobile Marketing Strategy E Commerce Information Architecture Art Direction Relationship Marketing Leadership Graphic Design Brand Architecture Web Design Mobile Technology Social Media Marketing Online Advertising Brand Management User Interface Design Interaction Design Email Marketing Web Analytics Direct Marketing Customer Relationship Management Interactive Media Social Marketing Brand Awareness Sem Customer Insight Website Development Cross Functional Team Leadership Concept Development Content Strategy Entrepreneurship Web Project Management New Media Digital Production Marketing Strategy Loyalty Programs Promotions Crm

Jim Higgins Education Details

Frequently Asked Questions about Jim Higgins

What company does Jim Higgins work for?

Jim Higgins works for Tms

What is Jim Higgins's role at the current company?

Jim Higgins's current role is SVP, Global Product Management and Digital Delivery at The Marketing Store | Global Leader | Marketing Technology | Digital Strategy | Growth | Product Management | Program Management | Delivery | Team Building.

What is Jim Higgins's email address?

Jim Higgins's email address is ji****@****msw.com

What is Jim Higgins's direct phone number?

Jim Higgins's direct phone number is +131261*****

What schools did Jim Higgins attend?

Jim Higgins attended Depaul University, Illinois State University.

What skills is Jim Higgins known for?

Jim Higgins has skills like Integrated Marketing, Interactive Marketing, Digital Marketing, Digital Strategy, Interactive Advertising, Creative Strategy, Creative Direction, Online Marketing, User Experience, Advertising, Brand Development, Digital Media.

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