James Hinton Email & Phone Number

A strategic leader with over 20-years’ experience adapting and extending original brand IP into innovative and compelling products and brand partnerships within pan-European and global teams.Enjoys working in close partnership with sales and marketing leadership teams, using trend-insight and performance data to identify opportunities and then aligning creative strategy with agreed commercial imperatives. Practical experience of managing multiple stakeholders and experienced at navigating large corporate media organisations as well as working directly with individual brand/IP owners. Skilled at working within financial constraints, across budgets of all sizes.Responsible for creative direction across brand assets, including consumer products (CP), core branding & packaging, IP guidelines, pitch materials and product mock-ups, exhibitions and events, online and promotional materials. Used to working with both in-house brand and creative teams, film-makers, animators and artists as well as a network of external agencies. Solid understanding of production processes across a wide range of industries, including 3D plastics, print and publishing, apparel, accessories and FMCG products. Track record of building and managing creative teams and coaching future leaders both based in the UK and abroad. Skilled at creating an open and collaborative culture, the development of soft skills, and clear communication using a variety of tools. Knows how to promote the commercial contribution played by creative design.

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  De Montfort University

  Design