James Patterson Email & Phone Number

Winston-Salem, NC, US

Lead all marketing and communications efforts for the U.S. headquarters of IRCAD, a leading institute for surgical training and medical technology R&D.

Brooklyn, New York, US

Provide strategic direction and counsel to global network of innovation districts on communications and branding strategy.

Winston-Salem, NC, US

• Currently lead a team of creative professionals to oversee all elements of marketing & communications strategy and execution for one of the leading innovation districts worldwide.
• Responsible for recent comprehensive re-brand of Innovation Quarter, including market research, website development, materials creation.
• Led ideation and launch of new storytelling channel and corresponding social media strategy for Innovation Quarter, leading to six-fold increase in social media engagement and 46% increase in unique web visitors.
• Direct all media relations efforts and serve as key spokesperson on behalf of Innovation Quarter, leading to placement in New York Times, POLITICO Magazine, Huffington Post, Christian Science Monitor and more.

Winston-Salem, NC, US

• Directed re-design of WakeForestInnovations.com, resulting in 72% increase in site visits and 134% increase in in-bound leads.
• Served as primary marketing & communications advisor for the Dean’s Team (Dean and Senior Associate Deans), devising new marketing and communications strategies to help elevate the profile of the school’s research.
• Launched Wake Forest School of Medicine’s Instagram and Twitter platforms, using storytelling and creative content to build audiences organically.

Washington, District Of Columbia, US

• Led development of a wide variety of creative campaigns and materials and developed digital strategies for clients including: U.S Department of Education, Educational Testing Services (ETS), National Board for.
• Worked directly with clients to provide digital strategy consulting and implement/interpret website and social media analytics data into their marketing strategy.
• Led media planning efforts on small- to medium-sized digital advertising campaigns (< $50,000 monthly budget).
• Worked directly with digital media planning vendors on large-scale digital advertising buys ($50,000+ monthly budget), including shaping strategy and reporting on results.
• Regularly managed creative production of digital marketing materials, including social media and web content, banner ads, video campaigns.

Blackfoot, Idaho, US

• Built hospital’s social media platforms from scratch to the largest following on social media channels among all hospitals in state of Idaho
• Responsible for all digital media and print advertising content, including writing, editing, design, placement and editorial calendar
• Managed hospital website CMS (Joomla)
• Managed $15,000/month advertising budget for print and digital

• Provided strategic consulting on digital strategy and day-to-day management of social media for local retail and business clients
• Advised clients on e-mail marketing strategy and using digital media to increase fundraising
• Increased organic growth of social media followers for one client by over 75% on Facebook and 45% on Twitter by introducing new content strategy
• Wrote and edited materials for a variety of local and national clients, including the National Diabetes Education Program, the U.S. Department of Education, health and wellness companies and community hospitals.

Idaho Falls, ID, US

• Led a cross-channel team in organizing, creating and publishing content for the company's training microsite, MyMelaleuca.com
• Worked with managers in IT, marketing, sales and video production to curate content from multiple sources and re-purpose it for use on the website
• Crafted copy and advised on strategy for Facebook, Twitter
• Conducted a magazine readership survey sent to over 50,000 which generated a 26% response rate. Directly led to magazine redesign and content overhaul.
• Wrote and managed content creation for company magazine and external training website

Washington, District Of Columbia, US

• Led the strategy, design and creation of LearnMoreAboutCOPD.org, a project on behalf of the National Heart, Lung, and Blood Institute (NIH) including developing wire-frames, organizing content, selecting photos, etc.
• Worked directly with research and planning team in the development of creative direction for the campaign, which was integral to the design and build-out of the website
• Implemented SEO best practices and worked directly with NHLBI webmaster, resulting in #1 and #3 SERP ranking respectively on Google for search terms “What is COPD?” and “COPD”
• Responsible for technical production and copywriting for COPD campaign e-newsletter
• Began background work and initial work on building social media presence (Facebook, Twitter, Wikipedia) for campaign
• Developed campaign branding concepts and wrote patient fact sheets and website copy. Oversaw the production of radio PSAs

Washington, District Of Columbia, US

Fielded incoming requests and other communications from constituents; compiled press clips; attended and reported on U.S. Senate committee meetings; conducted VIP tours of Capitol Building.

US

Worked closely with Account Executives to provide support across multiple national accounts, including 3Com, Burger King, eHarmony, Little Giant Ladders, etc.; drafted press releases; compiled media reports and lists.

Regularly reported on feature and sports stories. Covered two consecutive Idaho State Boys and Girls Basketball Championships and the 2004 Idaho Men's Amateur Golf Championship. More than 50 bylines produced.