Jim Somers Email and Phone Number

Jim is a “SaaS Marketeer” and someone who has been at the forefront of SaaS/Cloud for the past two decades. His career journey - which started on Madison Avenue and then to the fast-paced corridors of many high-tech companies - is marked by strategic rebranding, revenue growth, and building marketing engines that drive both pipeline growth and customer loyalty.Jim began his career at Ogilvy & Mather and Lintas Worldwide, where he laid his marketing foundation, overseeing brand strategy and creative execution for blue chip brands like American Express, Ryder and Unilever. His transition into high-tech was marked by a pivotal role at AT&T, where he collaborated with leading innovators at Bell Labs and spearheaded the launch of the first-ever Triple Play bundle following the acquisition of TCI Cable.Jim has been in the middle of many technology transformations where he demonstrated a keen ability to define new categories and craft visions that set market leaders apart. As Head of Marketing for LogMeIn’s UCaaS division (now GoTo), Jim led a 50-person global marketing team responsible for 10 products totaling $700M in ARR. His leadership in transitioning LogMeIn from a virtual meeting software vendor to comprehensive Unified Communications & Collaboration platform and driving global demand generation by 46%, ultimately leading to the company's acquisition by Francisco Partners for $4.3 billion.Jim is an alumnus of Lafayette College and holds a graduate certificate in Marketing Data Analytics from The Wharton School. Jim has been honored with AT&T Presidential Honors and has shared his insights at prominent industry events and been featured in Inc. Forbes and other industry publications.Jim founded The SaaS Marketeer, where he advises tech start-ups on how to build world-class marketing teams and scale their go-to-market processes. Jim writes regularly about how to leverage novel AI solutions to advance marketing effectiveness. His passion extends beyond tech to raising awareness around climate change and accessibility in the workplace - particularly for the visually impaired.Jim is currently CMO of EcoOnline, a global SaaS solutions provider enabling global enterprises to protect their people and the planet for future generations to come. Jim has been a coach and mentor for many aspiring marketeers and loves sharing his experiences, successes and failures in a profession that is undergoing a massive transformation.