Chief Marketing Officer
Current
Jan 2024 - Present
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Jim Somers Email & Phone Number
Chief Marketing Officer | 4xCMO | SaaS Marketeer | Pipeline & Brand-builder | AI Junkie | Coach, Mentor @ Advisor | Climate Newbie | Guitarist in OKBoomer
at
EcoOnline Global
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Marketing Officer | 4xCMO | SaaS Marketeer | Pipeline & Brand-builder | AI Junkie | Coach, Mentor @ Advisor | Climate Newbie | Guitarist in OKBoomer
Location
New York City Metropolitan Area, United States
Who is Jim Somers? Overview
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Jim Somers is listed as Chief Marketing Officer | 4xCMO | SaaS Marketeer | Pipeline & Brand-builder | AI Junkie | Coach, Mentor @ Advisor | Climate Newbie | Guitarist in OKBoomer at EcoOnline Global, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Jim Somers.
Jim Somers previously worked as Chief Marketing Officer at Ecoonline Global and Founder & CMO at The Saas Marketeer. Jim Somers holds Marketing Analytics, Marketing/Marketing Management, General from Wharton Executive Education.
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EcoOnline Global
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Profile bio
About Jim Somers
Jim is a “SaaS Marketeer” and someone who has been at the forefront of SaaS/Cloud for the past two decades. His career journey - which started on Madison Avenue and then to the fast-paced corridors of many high-tech companies - is marked by strategic rebranding, revenue growth, and building marketing engines that drive both pipeline growth and customer loyalty.Jim began his career at Ogilvy & Mather and Lintas Worldwide, where he laid his marketing foundation, overseeing brand strategy and creative execution for blue chip brands like American Express, Ryder and Unilever. His transition into high-tech was marked by a pivotal role at AT&T, where he collaborated with leading innovators at Bell Labs and spearheaded the launch of the first-ever Triple Play bundle following the acquisition of TCI Cable.Jim has been in the middle of many technology transformations where he demonstrated a keen ability to define new categories and craft visions that set market leaders apart. As Head of Marketing for LogMeIn’s UCaaS division (now GoTo), Jim led a 50-person global marketing team responsible for 10 products totaling $700M in ARR. His leadership in transitioning LogMeIn from a virtual meeting software vendor to comprehensive Unified Communications & Collaboration platform and driving global demand generation by 46%, ultimately leading to the company's acquisition by Francisco Partners for $4.3 billion.Jim is an alumnus of Lafayette College and holds a graduate certificate in Marketing Data Analytics from The Wharton School. Jim has been honored with AT&T Presidential Honors and has shared his insights at prominent industry events and been featured in Inc. Forbes and other industry publications.Jim founded The SaaS Marketeer, where he advises tech start-ups on how to build world-class marketing teams and scale their go-to-market processes. Jim writes regularly about how to leverage novel AI solutions to advance marketing effectiveness. His passion extends beyond tech to raising awareness around climate change and accessibility in the workplace - particularly for the visually impaired.Jim is currently CMO of EcoOnline, a global SaaS solutions provider enabling global enterprises to protect their people and the planet for future generations to come. Jim has been a coach and mentor for many aspiring marketeers and loves sharing his experiences, successes and failures in a profession that is undergoing a massive transformation.
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16 roles · 36 years
Jim Somers work experience
A career timeline built from the work history available for this profile.
Founder & Cmo
Provided fractional marketing consulting for B2B SaaS/Cloud clients needing help with:👉Restructuring marketing teams👉ICP/ persona definition 👉 New product launches👉ABM strategy and implementation 👉 Sales play implementation 👉 Pipeline acceleration👉 Funnel analysis 👉 AI adoption
2023 - 2023
Chief Marketing Officer
CipherHealth is the underlying SaaS/Cloud platform for over 500 healthcare systems across the US to manage personalized, multi-channel communications between their patients healthcare providers.- Led the repositioning from a bespoke solutions provider to an enterprise-grade platform targeting C-level business, operations and IT executives at the nation's largest healthcare systems. - Repackaged product, packaging and positioning in response to COVID-19 outbreak to help ensure customers could adapt and remain operational.- Launched CipherConnect, an innovative AI chatbot that drove $500K in bookings in less than 90 days.- Shifted to full ABM strategy, improving overall average deal size (ADS) by 50% and shortening time-to-close by 33%.
2020 - 2023
~3 yrs
Vice President Marketing - Unified Communications & Collaboration Bu (Now Goto)
LogMeIn (now GoTo) is a provider of cloud/SaaS-based unified collaboration and IT management tools, with products including GoTo Connect, GoTo Meeting, LastPass and Rescue. Founded in 2003, the company rebranded from LogMeIn to GoTo in February 2022.Reporting to the GM of the UCC business unit, led a large, matrixed marketing team responsible for 10 products that drove over $700M in annual revenue. Responsibilities included building a new unified GoTo brand, launching 3 new products, revamping pricing/packaging, and accelerating revenue growth for GoTo Connect, the company’s new flagship UCC product.
2019 - 2020
~1 yr
Head Of Marketing (Vp) - Jive Acquisition
LogMeIn acquired Jive, a provider of cloud-based phone systems and UCC services for $350M to widen its TAM beyond virtual meetings. Reporting into Jive's CEO, facilitated the integration into LogMeIn and a unified go to market strategy with core meeting products.
2018 - 2019
~1 yr
Vice President Marketing (Communications & Collaboration Bu)
In July 2016 LogMeIn merged with Citrix’s spinoff of GoTo products to create a company with > $1B in revenue. Reporting into the GM of the C&C business unit, led a team responsible for go-to-market strategy, product launches, branding, e-commerce and global demand generation for GoToMeeting, GoToWebinar, GoToTraining, Grasshopper and OpenVoice.
2016 - 2018
~2 yrs
Vice President Product Marketing
Pre-merger, led marketing for join.me, LogMeIn’s original virtual meeting, screen sharing and voice conferencing product.- Relaunched join.me globally with new brand, UX design, and messaging.- Launched Teams and Enterprise offerings, helping join.me outpace industry growth rates by 3X (22% YoY).
2015 - 2016
~1 yr
Chief Marketing Officer
Relayware is a global provider of Partner Relationship Management (PRM), enabling B2B companies to drive productivity and growth through their indirect channel partners. Relayware was acquired by Zift Solutions in July 2017.- Established the US HQ for the Oxford-based company, hiring sales, marketing and customer success.- Led the marketing, inside sales and customer success teams.- Rebuilt the go-to-market model in partnership with the CRO, implementing new packaging, pricing, sales processes and tech stack.- Increased ARR by 2X and grew the customer base by 3X during 2-year tenure.
2013 - 2015
~2 yrs
Chief Marketing & Strategy Officer
Antenna offers a mobile app development platform (MADP) to multinational enterprises like Coca-Cola, Heineken, Walmart and others to build, run and manage their B2B and B2C mobile apps. Reporting to the CEO, led the repositioning from a bespoke mobile services provider to a full enterprise platform, enabling internal app dev teams to build mobile apps across multiple device platforms.- Supported large ecosystem of OEMs, SIs and Resellers, including AT&T, IBM, Oracle and SAP.- Recognized as Leader in Gartner’s MADP Magic Quadrant for three consecutive years.- Company grew >30% CAGR by accelerating global expansion across both direct and indirect channels.**Company acquired by Pegasystems in 2013**
2007 - 2013
~6 yrs
Vp, Marketing
Reporting to the CMO, led the repositioning from a pure remote access and connectivity company to a recognized leader in mobile cybersecurity and endpoint compliance. - Led rebranding to Maas360.- Gartner MQ Leader for three consecutive years.- Company grew from $20M to $65M during my tenure.**Acquired by IBM for $375M and still sold as Maas360**
2003 - 2006
~3 yrs
Evp, Sales & Marketing
CommunityPass (now Togetherwork) is an online software company that makes it easier for people to participate and engage within their local communities; and easier and more cost effective for community service organizations to operate. - Led the repositioning from an IT services provider for educational publishers to a cloud-based payment platform for communities. - More than tripled annual sales from $500K to $1,750K in 2-years.
2001 - 2003
~2 yrs
Director, Strategic Marketing Services
Responsys (now Oracle Campaign Management) is a leading marketing cloud software and services company with a mission to enable the smartest marketing in the digital world. Led the company’s Marketing Services practice to drive software adoption and business growth with key strategic accounts, including BMW, Radisson, United Airlines, Seagrams and many others.
Jan 2000 - Feb 2001
Marketing Director
At&T
Marketing Director for AT&T’s Consumer Products Division, overseeing the launch of several new product innovations out of Bell Labs or through M&A, including:- AT&T "Triple Play" bundle of video, telephony and wireless services post-merger with TCI Cable, exceeding sales goal by > 40%.- AT&T One Rate Savings, which exceeded customer sales objectives by over 70%.- "00" INFO the first ever national directory service offering in market.
1996 - 1999
~3 yrs
Account Executive
- Account Executive for Ryder Systems, AMEX and Paramount Pictures.- Graduate of the Ogilvy & Mather Management training program.
Jul 1993 - Apr 1996
Senior Account Executive
- Account Executive for Chesebrough Ponds and relaunch of Brut Cologne featuring Troy Aikman
1996 - 1996
Media Planner
Jordan, Mcgrath, Case & Taylor
- Media Planner for Nestle Butterfinger & Hasbro Cabbage Patch Kids
1991 - 1993
~2 yrs
2 education records
Jim Somers education
Marketing Analytics, Marketing/Marketing Management, General
Wharton Executive Education
Bachelor Of Arts, Government & Law
Lafayette College
FAQ
Frequently asked questions about Jim Somers
Quick answers generated from the profile data available on this page.
What company does Jim Somers work for?
Jim Somers works for EcoOnline Global.
What is Jim Somers's role at EcoOnline Global?
Jim Somers is listed as Chief Marketing Officer | 4xCMO | SaaS Marketeer | Pipeline & Brand-builder | AI Junkie | Coach, Mentor @ Advisor | Climate Newbie | Guitarist in OKBoomer at EcoOnline Global.
Where is Jim Somers based?
Jim Somers is based in New York City Metropolitan Area, United States while working with EcoOnline Global.
What companies has Jim Somers worked for?
Jim Somers has worked for Ecoonline Global, The Saas Marketeer, Cipherhealth, Logmein, and Zift Solutions (Formerly Relayware).
How can I contact Jim Somers?
You can use AeroLeads to view verified contact signals for Jim Somers at EcoOnline Global, including work email, phone, and LinkedIn data when available.
What schools did Jim Somers attend?
Jim Somers holds Marketing Analytics, Marketing/Marketing Management, General from Wharton Executive Education.
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