James Ireson Email & Phone Number

England, United Kingdom

Remote

• Planning and activating key marketing campaigns including BTL, ATL and experiential activity.• Developing and executing brand, marketing and strategic plans. • Budget management, product pricing and P&L involvement / key decision making. • Managing the full NPD process from concept through to launch and review. • Project management and delivering against tight deadlines.• Analysis and review of market data to build knowledge and support brand delivery.• Commercial responsibility, producing and presenting trade presentations for key retailers.• Social media development including content creation, asset briefing and scheduling.• Creative, digital and PR agency management.• Daily cross functional work with sales, supply and finance teams.• Direct line management.

Worcester, United Kingdom

• Managed private label ranges for major retailers . Successfully sourced and developed NPD to the retailer’s brief, timing and cost expectations.• Responsible for all BTL activity for new and existing brands including catalogues, advertorials, creation and development of POS; often working with retailers to meet strict briefs and guidelines. • Organised and attended both trade and consumer shows.