Vice President Global Marketing
Madison, Al, Us
From January 2021 to July 2023, I led content and communications for Hexagon’s Safety, Infrastructure & Geospatial division, including strategic messaging and communications, media and analyst relations, crisis communications, paid media, social media, and the creation of integrated print and digital content. Under my direction, the division saw a significant increase in earned media and analyst recognition and improved social media performance.From February 2019 to January 2021, I was responsible for the global marketing strategy, operations, team, and budget for the Geospatial business. Under my direction, the business streamlined marketing planning and processes to better align with goals and saw a significant increase in marketing-influenced sales opportunities.