James J. Kerley, Iii Email and Phone Number

Manager Brand MarketingResponsible for development and execution of strategy for emerging brand's Direct-to-Consumer platforms● Develop programs to expand enrollment and usage of two DTC platform for B2B and B2C customers resulting in 41% YoY revenue growth in 2021● Launched DTC customer loyalty program; eclipsed goal of active members enrolled at 85% while navigating new territory at organization for rewards liability budget impact● Lead strategic plans to expand product/service offerings available on two retail platforms ; analyze internal product options and external partner opportunities for expanding offerings in new product categories, and new technology/UX● Partnering with New Business Models team for alignment and expansion of driver opportunities to unlock new markets and consumers● Develop holistic media & communications plan for two Purina DTC platforms; manage meta-agency team to Test & Learn programs in new media of Podcasts, Influencers and SEO optimization/Shopping● Lead 30% YoY client growth by directing the creation of new assets to drive awareness and engagement of product launches, strategic drive periods, and promotions on DTC platforms

Brand Manager Owned P&L and led product innovation/renovation efforts for one of Purina's largest brands with retail sales $900MM+● Oversaw strategic planning for portfolio with 80+ SKUs; developed product pipeline and managed all innovations/renovations● Led brand’s Dry Dog food business to 300% growth of both our business goals and category benchmarks in 2019● Delivered 11% YoY growth of a business critical subline tracking above category and outpacing new entrants to maintain category leadership ● Delivered top 5% ASI scores the brand had never reached for CEI and Brand Linkage by directing development of rapid response TV & Print creative for mega brand● Initiated and led taskforce to optimize Marketing department’s time allocation for 100+ team members● Orchestrated taskforce to improve multi-brand competitive response and localized communications strategies ● Managed and developed Assistant Brand Manager (Direct Report)

Led meta agency team through connected planning for one of Purina's truly unique brands/business units developing content, media and measurement plans for all communications touch points for the brand with $30MM+ media budget● Developed TV and Print campaign with the #1 quant test scores in this brand's history; extended campaign the following year with creation of even higher scoring creative via ASI metric● Worked directly with division President on project to improve culture, spur morale, and break down silos● Managed and developed Promotions Assistant (Direct Report)

Oversaw all digital marketing, ecommerce, promotions, and PR efforts for one of Purina's truly unique brands/business units, including digital strategy, content creation, and media/messaging plan deployment ● Identified emerging trends, vendors and mediums to build online presence and differentiate brand within fluid digital communications environment; created multiple digital campaign and dozens of assets that achieved 13% YoY Engagement growth and 30% Impression growth● Served as business and competitive analyst; presented quarterly updates to leadership; led creation of new business analysis tools and methods● Achieved 76% conversion rate with development of proprietary product selector tool and other website content

• Oversee and control P&L and brand development for multiple categories in Vi-Jon’s Health & Beauty products portfolio totaling more than $140 million in revenue• Responsible for building and delivering multi-million dollar, national account new business wins • Act as category expert and analyst presenting to customers on sales calls and meetings at all national retailers• Manage and oversee development of a Marketing Coordinator (Direct Report)

• Analyze competitors in adjacent products/categories; determine best points of entry for innovation by examining feasibility, pricing and production• Lead development of new products and categories and manage process through commercialization• Develop strategy to drive trail and encourage brand consideration through social media and influencer engagement• Increased margins on body wash program 30% by cutting material costs and identifying operational savings

• Responsible for P&L and product life cycle for new project initiatives and legacy products• Lead efforts to integrate business systems and products from the multi-billion dollar acquisition of a competitor that doubled Express Scripts specialty pharmacy revenue • Performed data and market analysis related to the development of incremental and new product opportunities • Used Lean system to manage projects, work plans and cross-functional teams in new product development • Grew Select CuraScript product client base by 300% in first year as product owner

• Collaborated with Bud Family Brand Management made up of the Budweiser, Bud Light and Bud Select brand teams• Provided inclusive marketing programs to reinvent the Bud Light brand in a term-long project presented to the Brand Management, Research and Strategy groups as well as other top key decision makers• Analyzed packaging, the CRM program, on-premise promotions, sponsorship opportunities and wholesalerfeedback to develop our Bud Light brand reinvention strategy and recommendations• Designed, developed and executed 2009 on-premise promotional programs for Bud Select and Bud Light• Supported the brand teams while working with various departments, wholesalers and vendors

• Rebuilt Customer Relationship Management for Traditional and Interactive teams; doubled size in 15 months• Led creative process management for direct mail and e-mail campaigns, fostered CRM strategy growth, and managed database and e-mail marketing software development and training• Revamped Superpages.com Business-to-Business SEM/SEO Acquisition/Retention with segmentation initiative that increased click-through rate, new product sales and improved customer relations• Clients included American Airlines, AAdvantage, E-Z-GO, Superpages.com, Discover Card and New Business

• Managed creative teams and process, lead client relationships, presented strategic and creative concepts, and coordinated budget planning with clients in Consumer Packed Goods and Multi-Unit/Multi-Market categories• Designed and implemented the launch of Cherry Vanilla Dr Pepper and related branded materials including signage, packaging and collateral• Supported launch of Weight Watchers Foods products with development of Point of Sales materials and management of licensee network and key account opportunities• Clients included Dr Pepper/Seven-Up, Weight Watchers Intl. and AMD/DreamWorks

• Worked closely with the Executive Business Development team to identify new client opportunities, respond to RFPs and prepare new-business presentations• Quickly researched, studied and prepared industry and company briefs outlining new-business prospects• Performed Account Planning and Account Executive duties interacting with clients and managing internal cross-functional teams