Helping entrepreneurial, fast-growing companies build world-class corporate brands; developing marketing roadmap, competencies and teams; and creating business capabilities and optimizing marketing processes to grow the business, enhance the customer and employee experience and drive positive outcomes.With over 25 years of corporate marketing, field marketing and public relations experience working for leading global brands at Cognizant, Samsung, IBM and AT&T in the life sciences, technology and telecommunications industries building mindshare and market share for digital solutions, services, products and platforms.Areas of expertise include:- Aligning culture and brand to enhance the employee and customer experience.- Building world-class corporate brands, marketing organizations and cross-functional teams.- Launching new sub-brands, products, campaigns, web sites and publishing annual reports.- Creating integrated ABM, campaign and demand generation programs targeting new buyers.- Developing corporate/product messaging; brand naming strategy and co-marketing guidelines.- Managing globally-distributed, virtual teams, large-scale projects and budgets.