At Fibayt (an in5 tech startup), we are building an innovative online platform where customers can personalize furniture designs from an extensive range of customization options like materials, colors, sizes etc., visualize them in their spaces using augmented reality (AR), and experience 360-degree views of the chosen designs.

• Develop strategies to improve the adoption, utilization, and growth of Ingram Micro’s B2B Ecommerce platform, Xvantage, which enables all reseller partners to digitally manage their business with Ingram Micro while saving time and money and gaining maximum transparency on their orders.• Collaborate with the product and engineering teams, architects, and support teams on new feature deployments, platform maintenance, and user acceptance testing (UAT).• Communicate new enhancements and features of the platform to the reseller partners and internal business teams to drive adoption.• Provide platform training and support to reseller partners and the internal business teams through webinars and 1:1 demonstrations.• Analyze platform metrics to identify revenue improvement areas and adoption opportunities.• Partner with the customer experience team to identify areas to improve the user experience (UX).• Partner with the content manager to provide support in improving the product content to assist the buying journey of the reseller partners.

• Providing Business & Operations Strategy Consultancy for ecommerce & retail startups, growing companies that are looking to scale up and marketplace sellers in Amazon, Walmart, Best Buy etc.• Focus areas are Go-to-Market commercial strategy, Category launch and development strategy, Business Development, Financial modeling focusing on P&L, Operations strategy, Pricing Strategy and Customer experience.Completed Projects• Growth consultant for an ecommerce & retail warehousing and fulfillment startup to accelerate their business growth. Defining their growth strategy to develop the business from existing clients and structuring the steps and criteria to identify, select & acquire potential new clients. Also developing new avenues to focus for business development.• Operations consultant for an ecommerce marketplace startup in the luxury goods industry to develop their go-to-market operations strategy. Defined their operations and supply chain strategy for a pure play cross border ecommerce marketplace business model focusing on forward logistics (first mile & last mile) and reverse logistics strategy.

Supporting the amazing team at Automyze to accelerate their business growth.

• Led and managed the marketplace business and operations of electronics & home appliances categories across 10 countries in Africa.• P&L ownership of the categories and key seller & brand management across all 10 countries. • Developed and implemented strategies to improve the business in terms of GMV growth, NMV growth, gross margins, conversion rate, product selection, new brand/seller partnerships, marketing partnerships and merchandising.• Started strategic partnerships with leading brands like Sony & McAfee• Managed the regional category managers in each countries.• Driven the commercial marketing plan across all channels working closely with marketing team.• Analyze category performance on sales, marketing activities, seller / brand acquisition, seller / brand performances against JBP’s (Joint business plans), seller / brand success, merchandising, content quality, product selection etc. and take appropriate actions.

• Developed and launched the cross border marketplace business and operations program from Dubai, UAE to Nigeria & Egypt in Africa. • Defined the commercial, sourcing, merchandising and operations strategies for the new cross border hub in Dubai in terms of potential product categories, assortment selection, merchandising guidelines, seller evaluation & acquisition, potential price points and the commercial structure that included commission, shipping fees & processing fees.• Defined the seller selection criteria for all categories and onboarded brands & sellers from UAE who can contribute to the success of the hub based on the defined commercial strategy. • Partnered with efficient and reliable logistics networks (first mile partners) who can successfully ship products to Jumia warehouses in Nigeria & Egypt from UAE in the shortest time and in a cost-effective way.• Worked closely with operations team in Nigeria & Egypt to ensure timely order fulfillment (last mile) to end customers.• Worked closely with the marketing team in Nigeria & Egypt to effectively promote products of sellers from the UAE.

• Founding team member and successfully launched the business of electronics category.• As the VP of Electronics Category, I was responsible of making Wadi the largest destination for electronics in the Gulf region by way of direct brand partnerships and cross border seller tie-ups.• Started strategic partnerships with various brands, designed & managed their brand stores, conducted new launches, negotiated exclusive launches, campaigns & marketing budgets.• Partnered with brands like Samsung, Nokia, Huawei, Xiaomi & Fitbit.

• Developed the category development strategy & roadmap by defining the category structure, seller / brand acquisition & success strategy, cataloging & merchandising plan, pricing & commission structures, P&L budgets, market trends and competitor analysis. • Owned the P&L numbers of the category. Managed the key sellers and brands across UAE & KSA.• Defined the processes of seller selection, seller onboarding and seller success. • Worked closely with Product, Marketing, Pricing and Analytics team to improve sales, conversion rates and seller & customer experience of the category.

• Launched the online retail business of mobiles & tablets category, defined the online retail strategy, product selection and road map for the category.• Owned the P&L numbers for the category along with other KPI's like Inventory Management, Marketing Partnerships, Merchandising, Pricing and Data Analytics.

• Managed the business development of various brands of Mobile Accessories & Tablets across 300+ retail outlets in the Gulf region. • Defined the planogram and product selection for each store based on sales analysis and targets.• Identified and signed up with new brands that can improve the revenues and profits.

• Managed the sourcing, marketing and business development of Police and Elle brands.• Liaised with suppliers based in Hong Kong and Switzerland for product selection, stock availability, pricing, new launches and marketing campaigns across 50+ retail and duty free stores.

• Partnered with various IT & ITES companies for providing effective staffing & training solutions.• Met the technical heads of client companies to understand the various staffing requirements.