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I am a seasoned executive with a strong background in b2b media, research, and events. I have a passion for audience building and a track record of driving growth through data-driven strategies. With over 15 years of experience in the b2b space, I have successfully led audience strategy for companies like Gartner and grown media enterprises such as Newsweek, Observer Media, and Arizent (formerly SourceMedia).As the founder of 7 Knots Digital, I help b2b companies leverage their audience data to drive growth and discover new revenue streams. I understand the challenges that businesses face when it comes to integrating data from across the enterprise, which is why I founded 7 Knots Digital to provide solutions that make it easy to get your in-house data in order. When you have a handle on your audience data, you have a competitive advantage that can help you stand out in a crowded market.Want to learn more about how 7 Knots Digital can help your b2b business grow through audience data? Drop us a line at https://7knotsdigital.com/contact-us/. We would love to hear from you! 🪢⚓⛵✉ james@7knotsdigital.com☎ +1 347-349-0919www.7knotsdigital.com
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President7 Knots DigitalNew York, Ny, Us
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President | We'Re Hiring ⛵7 Knots Digital Oct 2019 - PresentAs the President of 7 Knots Digital, I have led the development and growth of our digital marketing agency, specializing in helping B2B companies leverage their audience data to achieve business growth. With over 15 years of experience in the B2B media industry, I have a strong track record of success in building and scaling high-profile media enterprises, including Newsweek, Observer Media, and Arizent (formerly SourceMedia). I have also served as the President for Observer Media, the Vice President of Marketing for Gartner events, and the Vice President of Demand Generation Marketing for SourceMedia. Utilizing my expertise in audience growth, demand generation, and engagement, I have successfully implemented strategies to drive revenue growth and discover new revenue streams for our clients.
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Chief Digital Officer (Cdo) - InterimE.Republic Jul 2023 - Jun 2024Folsom, Ca, UsAs Interim Chief Digital Officer at e.Republic, my focus is on implementing robust, data-driven strategies to drive growth, particularly by boosting our clients' advertiser programs and emphasizing lead generation. Working closely with the CEO, I'll provide strategic support and ensure our digital initiatives align with overall business goals.The objective is to seamlessly integrate digital strategies across the entire organization, making the most of audience data to propel growth, discover new revenue prospects, and establish a distinctive edge for e.Republic in the state and local government and education market. Together, we'll drive innovation and success, positioning e.Republic at the forefront of impactful b2b advertising solutions. -
Executive + Board AdvisorObserver Media Oct 2019 - Mar 2020New York, Ny, UsAs an Executive Board Advisor, I worked with the board, CEO, and senior management team to define Observer Media's future growth and investment strategy. I provided insights and guidance to help the company navigate and succeed in a constantly evolving industry. My expertise in media publishing and audience growth enabled me to contribute valuable insights and strategies to the team, ultimately leading to the successful expansion and growth of Observer Media. -
PresidentObserver Media Jan 2018 - Oct 2019New York, Ny, UsAs President of Observer Media, I successfully expanded the company's brands and business models, driving its growth in the media space. I led the effort to scale the business nationally and achieved impressive double digit revenue growth. I played a key role in shaping the future growth and investment strategy for the company, working closely with the executive board, CEO, and senior management team.
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Global Chief Marketing OfficerNewsweek Media Group Feb 2017 - Jan 2018New York, New York, UsAs the Chief Marketing Officer of Newsweek, I was responsible for leading the marketing efforts of this iconic and highly respected media brand. During my tenure, I worked to uphold the legacy of the publication while also modernizing and evolving the marketing strategies to drive audience growth and engagement. I implemented innovative campaigns and initiatives to increase subscriptions and drive digital sales, and played a key role in the rebranding and relaunch of Newsweek as a leading source for news and analysis. Through my efforts, I helped to strengthen the brand's position as a trusted and influential voice in the media industry. -
Global Vice President, MarketingGartner Aug 2015 - Feb 2017Stamford, Ct, UsAs the Vice President of Marketing for Gartner, a leading technology research and advisory company, I was responsible for managing a portfolio of 20+ events with $80M in annual sales revenue, achieving 20% revenue growth in the events portfolio. In this role, I managed all aspects of marketing and audience strategy for Gartner events globally, a $300M business. My focus was on increasing CIO attendance at Symposium and CIO forums, as well as driving research revenue and wins with a favorable return on investment. I led a global team across the United States, EMEA, APAC, and India, leveraging Gartner's position as an industry leader to drive success in the highly competitive technology research and advisory space. -
Vice President, Demand Generation & Audience MarketingArizent Jan 2012 - Aug 2015New York, Ny, UsAs the Vice President of Demand Generation Marketing at Arizent (formerly SourceMedia), a leading provider of research, data, and insights for the financial services industry, I was responsible for the P&L and revenues of the creative services division, growing revenues by a impressive 120%. I also managed a team of marketing managers and successfully produced over 300 virtual events annually. In my role, I utilized my expertise in demand generation and marketing strategy to drive success for the company and establish Arizent as a leader in the industry. -
Senior Digital Marketing ManagerIbisworld Jun 2010 - Jan 2012Melbourne, Victoria, AuAs the Senior Digital Marketing Manager at IBISWorld, I was responsible for driving lead generation campaigns that increased inbound leads, site traffic, and contact list growth, resulting in increased sales for the $100M global industry and business information company. I effectively managed the marketing strategy for the organization, driving growth and success in the digital space. -
Senior Client Relationship & Marketing Manager (Asia Pacific Region)Ibisworld Oct 2007 - Sep 2010Melbourne, Victoria, Au
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Marketing Manager (Global Markets)Oro Clean Chemie Ag May 2006 - May 2007Fehraltorf, Zurich, Ch
James Karklins Skills
James Karklins Education Details
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Bond UniversityFinance
Frequently Asked Questions about James Karklins
What company does James Karklins work for?
James Karklins works for 7 Knots Digital
What is James Karklins's role at the current company?
James Karklins's current role is President.
What is James Karklins's email address?
James Karklins's email address is ja****@****tal.com
What is James Karklins's direct phone number?
James Karklins's direct phone number is +120331*****
What schools did James Karklins attend?
James Karklins attended Bond University.
What are some of James Karklins's interests?
James Karklins has interest in Sailing, Tennis.
What skills is James Karklins known for?
James Karklins has skills like Marketing Strategy, Online Marketing, Integrated Marketing, Lead Generation, Marketing, Marketing Communications, Management, Seo, Market Research, B2b, Advertising, Digital Marketing.
Who are James Karklins's colleagues?
James Karklins's colleagues are Nitika Gupta.
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