Developed Competitor Battlecards for major players in the IT Industry which includes SWOT analysis, business summary, analyst rankings, and several other insights that would significantly improve NTT’s competitive positioning.Conducted an in-depth study on the DWS Market in Canada, which featured the size of customer software development market and the year-on-year change, the allocation of IT dollars towards digital transformation services, and the technology trends unique to Canada.Developed a streamlined and concise template for the DWS battlecard, incorporating pertinent data from various research platforms, thereby facilitating peer-to-peer comparison of DWS, enabling the stakeholders to effectively respond to service desk RFPs and develop sales strategies based on the RFP.Collaborated with cross-functional teams, including marketing, sales, and other departments, to align market research findings with business objectives.Spearheaded the development of comprehensive research projects across diverse industries, including Financial Services and Insurance, Manufacturing and others.Led a team in gathering and analyzing market data, competitor intelligence, and business issues to identify opportunities and make informed business decisions.Provided business executives, leadership, and others with timely and actionable market intelligence for a competitive edge and improved business outcomes.

Led the study and crafted a comprehensive report on digital trade show application exclusively for 'Louis Philippe', resulting in improved brand visibility and customer engagement.