Digital Channels Agile Working Group

Unified digital and traditional marketing channel analytics into one integrated team.• Enabled transformative growth in marketing relevancy by defining a customer data roadmap.• Created fact-based analysis of future opportunities and historical performance. • Supported the promotional efforts by providing information on the selection of promotional SKUs, reporting on historical results, executive reports, ad hoc analyses as needed, and generating post event evaluations (print, digital and broadcast).• Served as the subject matter expert in all facets of promotional analytics and targeted marketing, surfacing opportunities and findings to executive level leadership in the merchandising, marketing, and supply chain organizations.

Reshaped the digital experience for the customer.• Launched the Family Dollar App, resulting in 4 million downloads against of first year goal of 200K. It is now the number one digital channel.• Delivered a complex loyalty program as Product Owner to drive identified transactions, including leading user stories and requirements, UX design, custom AI, and the deployment of a sophisticated personalization and segmentation engine.• Transformed the digital messaging mix by deploying and running a new push and in-app messaging channel.• Modernized the mar-tech stack with the development of a cloud customer data lake.• Decreased bounce rate by 36% with site optimization analysis and insight.• Positioned the company for growth by providing UX direction for future ecommerce re-platform.

Positioned company for growth by developing a corporate omnichannel strategy and roadmap.• Drove 200 BP improvement in demand generation by establishing associate mobile program and policies• Reinvigorated $15M business by designing and deploying new kiosks and app experience for gift registry• Transformed store operations using conversion metrics with the installation and adoption of traffic counting technology• Improved push message engagement from 2.8% to 8.3% with beacon powered proximity marketing.

Modernized stores with new POS and payment systems, led test and learn programs. • Reimagined customer service with associate mobile for endless aisle and MPOS• Dramatically improved store capability with upgraded network infrastructure and provided guest Wi-Fi• Shattered preconceptions about what we thought we knew about shopping patterns with customer behavior analytics technologies, opening new opportunities to improve experience

Led cross-functional teams to catalyze innovative changes throughout the enterprise.• Delivered $14M annual incremental sales lift by running pilots in all areas of the business, including pop-up shop• Expanded the capabilities of ecommerce by leading development Levi’s Catalog microsite• Improved company margin by rolling out profitable Fine Jewelry store concept,• Revolutionized innovation by training hundreds in design thinking

Oversaw customer acquisition efforts for Southeastern United States.• Implemented new associate training materials, increasing introductory offers by 8%• Drove 4% sales increase by focusing on conversion• Designed new customer experience for concept store

Buyer and Planner for Dancewear, Dance Shoes, and Costumes, ran wholesale business.• Managed Customer Service, Warehouse, and Fulfillment• Expanded business into new categories with more accessories and gifts• Delivered continuous year over year sales and margin growth

Senior IT leader for contract engineering firm catering to the auto industry.• Developed Value Analysis toolkit intranet for Daimler Chrysler, saving hundreds of thousands annually• Designed Preventive Maintenance documenting system for Chrysler, eliminating paper process, dramatically cutting plant down time• Built web tools for Toyota plant closure process, creating operating efficiencies