Director, Social Innovation & Partnerships - Corporate Social Responsibility
Set strategy, evolved, and managed digital platforms and campaigns for corporate public-service initiatives.Leveraged internal and external partnerships to maximize reach and impact for company's cause-marketing priorities.Created and launched the Civic Engagement digital resource for the 2016 Presidential Election. Registered over 5000 voters in major national markets.Co-produced the Emmy award-winning The More You Know public service campaign, delivering over 75… Show more Set strategy, evolved, and managed digital platforms and campaigns for corporate public-service initiatives.Leveraged internal and external partnerships to maximize reach and impact for company's cause-marketing priorities.Created and launched the Civic Engagement digital resource for the 2016 Presidential Election. Registered over 5000 voters in major national markets.Co-produced the Emmy award-winning The More You Know public service campaign, delivering over 75 on-air and digital spots that were distributed across the company. Successfully orchestrated consumer engagement campaigns, increasing reach and impact compared to prior year, and delivering on-time and within budget.Key initiatives: Earth Week, Plant-A-Tree, The More You Know, 2016 Elections Digital Toolkit Show less