James Kravitz Email & Phone Number

New York, Ny, Us

Greater New York City Area

Secured Finance Network, New York, NY Aug. 2013 – PresentFounded in 1944, the Secured Finance Network (formerly Commercial Finance Association) is an international trade association connecting the interests of companies and professionals who deliver and enable secured financing to businesses. With more than 270 member organizations throughout the US, Europe, Canada and around the world, SFNet brings together the people, data, knowledge, tools and insights that put capital to work.Business Development Director: Key accomplishments:• Responsible for 70% of all SFNET sales transactions including sponsorship, media and membership.• Increased revenue from 700k to over three million in 2015 with repeated performance 2016 - 2024.• Current clients include bank and non-bank lenders such as Wells Fargo, HSBC, Santander, Capital One, Siena Lending Group and North Mill Capital as well as leading law firms such as Winston & Strawn, Otterbourg and Goldberg Kohn.• Manage all current client partnership and agency relationships, while building new relationships with prospective clients.• Prepare and negotiate all RFP’s and contract renewals from cradle to grave.• Research and prospect new clientele by networking at national and international events and utilizing the internet.• Responsible for creative marketing emails to sell advertising for print “The Secured Lender magazine”, web properties “SFNET.com” and sponsorships for multiple events nationally and internationally.• Continually research trending and innovative ad products to bring market-leading solutions into the conversation.

New York

Hercules Vitamins, Port Washington, New York Aug. 2012 - Aug. 2013A startup vitamin company that manufactures an extensive line of dietary supplements that have a variety of health benefits.Team Marketing Manager Key accomplishments:• Conceptualize, create and promote all email and web promotions including Facebook, LinkedIn, Twitter and Pinterest.• Solicit and secure celebrity endorsement sponsorships including proposals and presentations. • Successfully signed and on-boarded WNBA stars to help promote products.• Project manager of creative team (seven employees) consisting of designers and programmers. • Recruit, manage and train HST sales force.• Create and implement sales force incentive programs.• Build and maintain positive relationships with prospects and current clients. • Budget development and maintenance for all HST (Hercules Star Team) design and advertising projects. • Conduct detailed tracking, analysis, and reporting on campaign effectiveness utilizing advanced Excel functions (pivot tables, Vlookups, advanced formatting) and Access.• Monitor customer trends for forecasting future activity.• Assist in the design, copy, proofreading and editing of all sales materials including sell sheets, brochures and PowerPoint presentations. • Preparation of presentations/workshops and client materials as requested. • Creation and monitoring of databases. • Evaluate and recommend new digital tools and applications in support of advancing the company’s capabilities (Woobox and Salesforce).

Greater New York City Area

Bizbash, New York, New York Aug. 2011 - May 2012Publisher of event magazines that delivers business-building content in print, online, via email and social media.Audience Development ManagerKey Accomplishments:• Taking the lead on all retention, new subscription and paid magazine print and digital acquisitions for eight titles.• Manually created Excel and Access demo reports for sales teams. • Track, analyze and create ad-hoc reports to determine ROI as well as best practices. • Implemented a new database subscription system to ensure accurate reporting. • Write solicitation copy for emails, newsletters and website. • Deploy email blasts through CRM. Utilize all major social media sites (LinkedIn, Facebook etc.) for research to increase and improve subscriber data. • Maintain all subscriber and membership databases. • Determine print order quantities to ensure budget restrictions. • Create mailing lists from multiple data sources. • Maintain all vendor relations to ensure on-time printing, processing, mailing and bulk distribution. • Negotiate all mailing list and acquisition service trades, purchases and barters. • Increased revenue for niche product “Master Planner” in only six months.• Researched and negotiated all terms for Bizbash magazine APP.• Hire and manage all interns for research and data entry projects.

Greater New York City Area

CHS Services, Rockville Centre, New York June 2010 - Aug. 2011Integrated healthcare delivery system, with regional health and human services agencies.Financial AnalystKey Accomplishments• Researched and analyzed financial information for key projects and programs using advanced Excel and Access skills (pivot tables, Vlookups, Sumif, advanced formatting) to enable effective business decisions. • Calculated all paid history and AR analysis reports. • Created and maintained departmental budgets and databases. • Assisted on managed care grids, revenue and expense analysis, revenue proofs and cost reports. • Developed financial reports and records, including forecasts, trends, and results, in accordance with GAAP. Summarized results and recommendations for company management.• Improved productivity by integrating Access into existing Excel database for major data processes.

Greater New York City Area

Reed Business Information, New York, New York Mar. 2008 - July 2009Leading provider of information and marketing solutions to decision makers in the U.S., Europe, and Asia. Paid Audience Marketing ManagerKey accomplishments:• Increased circulation 250 percent for brand e-newsletters by composing email marketing copy that delivered extremely high conversion rates. • Grew revenue $80,000 and increased online subscriptions 30 percent by innovating and creating effective direct mail and email marketing campaigns. • Cut printing and distribution costs by researching, creating, and launching “green” campaign to convert current subscribers from print to digital publications.• Achieved annual savings of $20,000 by bringing freelance design work for HTML emails in-house.• Maximized effectiveness of marketing campaigns by tracking / analyzing results and refining tactics to enhance return on investment. • Improved productivity and subscriber retention by using direct mail campaigns to replace labor-intensive processes.

Greater New York City Area

Newsday / Island Publications, Melville, New York June 2004 - Mar. 2008Publisher of daily newspaper and magazines that serves Nassau and Suffolk counties. Circulation ManagerKey Accomplishments:• Developed P & L projections for new publications.• Slashed operating costs $200,000 by innovating and implementing plan to convert mail-based distribution process to hand delivery system. • Reduced printing costs $200,000 by renegotiating corporate printing contracts with vendors. • Received “Commitment to Excellence Award" for expanding magazine division’s subscriber base.• Ensured timely and cost-effective production by creating and managing budgets for all publications.• Prepared and submitted all ABC Audits.• Obtained print bids for publications.

Mini Mba, Digital Marketing

Master’S Degree, Organizational Management