I am a creative at heart with a passion to make meaningful and positive social impact in the world through Digital Media. I have prior working experiences in the non-profit sector on Communications and Digital Media before pivoting more specifically into Digital Marketing.Currently, I am a Digital Marketer for good at Our Better World, a digital story telling initiative of the Singapore International Foundation that works with numerous Non-Profits, Social Enterprises, and NGOs around Southeast Asia to create awareness and support for their causes, and tell their story to inspire hope. I have gained many insightful experience and understanding on the distinctive challenges or approaches and leveraging on Digital Marketing and Social Media platforms for the Non-Profit industry across Southeast Asia.Aside from digital marketing, I am also a freelance photographer that has experience in shooting for events, portraitures, and media purposes. I also am passionate about matters relating to positive relationships, personal well-being, and an advocate for the destigmatisation of Mental Health challenges in society and the workplace.
Our Better World
View- Website:
- ourbetterworld.org
- Employees:
- 10
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Senior Digital Marketing ExecutiveOur Better WorldSingapore -
Digital Marketing ExecutiveOur Better World Jun 2022 - PresentSingaporeDigital Marketing for good at Our Better World, a digital story telling initiative of the Singapore International Foundation.[Digital Marketing]I support, strategise, execute and perform optimisations for campaigns across various channels: Social Media (Facebook, Instagram & Twitter), Taboola/Outbrain, Google ads. I also liaise with our partner agency who supports us with SEM campaigns.I also assist and implement A/B tests, and monitor campaigns to make opitimisations or… Show more Digital Marketing for good at Our Better World, a digital story telling initiative of the Singapore International Foundation.[Digital Marketing]I support, strategise, execute and perform optimisations for campaigns across various channels: Social Media (Facebook, Instagram & Twitter), Taboola/Outbrain, Google ads. I also liaise with our partner agency who supports us with SEM campaigns.I also assist and implement A/B tests, and monitor campaigns to make opitimisations or analyse and gather insights for reporting purposes.[Content Marketing]Participate in ideation for packaging of content for campaigns customised for respective digital media platforms, including original content development and curated content,[Analytics]Extract, track and interpret campaign performance across platforms. Assist in analysis of data for insights that will drive the growth of OBW[Social Media Insights]Understand data analytics across platforms, monitoring feedback and keeping abreast latest digital trends to ensure applied insights in strategies and tactics Show less -
Freelance PhotographerJames Kuan Photography Jul 2016 - PresentSingapore• Creating conceptual themes and direction for photography• Working with & directing clients/models during a shoot in a fast paced and dynamic environment• Content creation, post-processing of photo assets and delivering it to clients on time.• Experience in shooting portraitures, travel, products, street, and events.
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Digital Marketing Trainee (Via 33Talent)33 Talent Jan 2021 - Aug 2021SingaporeAttached to IPG Mediabrands (Universal McCann) for traineeship in Performance Marketing in Advertising.• Media Planning & Implementation• Supporting various ad trafficking processes• Working on weekly digital & integrated media campaign reports and analyzing data on performance• Setting up of Ad campaigns on Facebook and Google (Campaign Manager, Ads, DV360)• Liaising with clients and publishers for campaign and deliverables-Digital Marketing Trainee through the… Show more Attached to IPG Mediabrands (Universal McCann) for traineeship in Performance Marketing in Advertising.• Media Planning & Implementation• Supporting various ad trafficking processes• Working on weekly digital & integrated media campaign reports and analyzing data on performance• Setting up of Ad campaigns on Facebook and Google (Campaign Manager, Ads, DV360)• Liaising with clients and publishers for campaign and deliverables-Digital Marketing Trainee through the Google Skills Ignition Programme via 33 Talent.The programme consists of a 3 months intensive study course followed by a OJT placement. Show less -
Digital Media Communications OfficerThe Bible Society Of Singapore | Hope Initiative Alliance Feb 2019 - Nov 2020Singapore*Role also includes working under Hope Initiative Alliance, an alliance of global charities and NGOs• Managing social media platforms & accounts, strategising, creation & scheduling of content, analysing engagement of post and optimisation, running of boosted posts, responding to queries from online community.• Maintenance and updating of webpages.• Internal and External communications with EDM software, emailing of newsletter, events, donation appeals, charitable campaigns… Show more *Role also includes working under Hope Initiative Alliance, an alliance of global charities and NGOs• Managing social media platforms & accounts, strategising, creation & scheduling of content, analysing engagement of post and optimisation, running of boosted posts, responding to queries from online community.• Maintenance and updating of webpages.• Internal and External communications with EDM software, emailing of newsletter, events, donation appeals, charitable campaigns, liaising with Governmental bodies & NPO on initiatives.• Event Photography/Videography, High profile events with government officials & religious bodies, liaising with news media for media related publishing and governmental media clearance.• Copywriting for Christian related content, donation appeals, non-profit charitable causes on social media, and EDM.• Development of mobile application for my organisation’s Christian related content.• Simple Graphic designing for digital content needs.• Coordinating with a global team to execute a campaign or deliverable contents. Show less
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Pastoral AssistantRedemption Hill Church, Singapore Mar 2016 - Sep 2016Singapore• Assisting the church with administrative & media matters• Intensive theological reading/study & preaching training• Shadowing some of the pastoral responsibilities such as meeting and caring for members
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Project InternshipRzim Asia Apr 2014 - Jun 2014Singapore• Photography assistance for events, image support for social media and content publishing• Live post during of events/conferences using Twitter• Subtitling for a video series and creating a study guide for a project
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InternshipDiethelm Keller Aviation Pte Ltd Sep 2013 - Feb 2014Singapore• Work closely on projects with design engineer team for aircraft galley products• Generate and update engineering drawings using AutoCAD and Autodesk Inventor for manufacturing• Maintaining and organising the company engineering design drawing library• Produced drawings compliant with aircraft manufacturer standards (Boeing, Airbus) and various airline companies
James K. Education Details
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Psychology -
Google Skills IgnitionDistinction -
Rzim AcademyTheology/Theological Studies -
Mechanical Engineering
Frequently Asked Questions about James K.
What company does James K. work for?
James K. works for Our Better World
What is James K.'s role at the current company?
James K.'s current role is Senior Digital Marketing Executive.
What schools did James K. attend?
James K. attended James Cook University Singapore, Google Skills Ignition, Rzim Academy, Ngee Ann Polytechnic.
Who are James K.'s colleagues?
James K.'s colleagues are Nicole Chan, Sue Mei Lee, Victor Tang, Jeanette Lim, Lena Goh, Faith S., Yisi Yam.
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