* Monitors web analytics to identify use trends.* Analyzes data and use trends to identify updates to content, procedures, and processes to maximize the effectiveness of the agency's internal and external web efforts.* Identifies ways to improve the services provided and expand the assistance available to taxpayers through the agency's website.* Interprets state and federal laws, rules, legislative and executive intent, and statewide guidance related to intranet and internet sites by state agencies.* Coordinates and leads discussions with agency staff, partner agencies, taxpayers, and other external stakeholders to collect feedback on the website's content, accessibility, navigability, and other key contributors to overall user experience.* Plans and manages agency internet and intranet projects, such as site-wide redesigns and new product implementations. * Identifies project scope, applicable policies and governance, resources required, interdependencies, and required training.* Develops delivery plans and schedules, assigning tasks, and monitoring progress.* Identifies potential risks and difficulties and designs strategies to mitigate or avoid them.Achievements* Restructured DOR website homepage and routinely updates contents using analytics, search behavior and customer feedback.* Monitors and analyzes Google Analytics data, survey results and other metrics to determine user trends, improve customer experience and streamline processes. * Improves user experience. One example is consolidating business and individual filing information pages to eliminate duplication and reduce confusion.* Built Revenue Connection web newsletter using Sharepoint Online. Developed content areas and created the design. Edits articles, takes photos and updates content on a monthly basis. * Improved Communications Tool workflow, structure and reporting.* Created new website and internal staff surveys to gauge effectiveness of the website and Communications section.

* Captured and analyzed data from analytics platforms such as Google Analytics and Webtrends.* Reviewed and provided introductory and monthly reporting to nationwide clients. This included conducting calls with clients to help them understand the data they were receiving. * Worked with diverse set of stakeholders to implement the Tealium tag management system on HealthSparq applications after having administered Google Tag Manager for the company.* Compiled an analytics Data Dictionary and wrote documentation on internal team processes. Maintained team calendar with important dates, including development releases and testing times.

* Used SiteCatalyst, Chartbeat, Google Analytics and other metrics to determine ways to increase audience and improve workflow efficiencies. This led to year-over-year jumps in visitors and pageviews, especially for mobile projects.* Supervised and initiated development upgrades to the blog network using PHP and WordPress.* Maintained agreements and accounts with third-party vendors such as Web hosts, contracted Web developers and social media outlets. Coordinated new relationships as needed. * Utilized various programming languages to build charts, design websites such as the Living Here real estate section, and create databases, such as the DWI tracker.* Edited reporters’ articles for AP Style, enhancing them with multimedia elements, posted breaking news items to lohud.com’s front page, and crafted social media updates and e-newsletters to promote the work.

* Managed the Web development team to implement new Web and mobile products, improve SEO, create efficiencies, troubleshoot issues and foster innovation.* Led website redesigns, incorporating the needs of the marketing, circulation and advertising departments. * Contracted and worked with outside vendors on special projects and other initiatives when in-house expertise, time or manpower were not available.* Analyzed Web traffic to improve time on site, unique visitors and page views. Looked for strengths to build on and weaknesses to better utilize staff and resources and improve revenue.* Participated in committee to improve the company’s social media presence and brainstorm new innovations and emerging technologies.* Developed special project Web pages to complement and expand print packages.* Managed the following the digital platforms: ExactTarget e-newsletters, EventTracker calendar, WordPress blogs, Managate mobile user interface, Saxotech Web content management system, Brightcove videos, Facebook pages, FeedBurner RSS feeds.

* Managed the Web development team to implement new Web and mobile products, improve SEO, create efficiencies, troubleshoot issues and foster innovation.* Led website redesigns, incorporating the needs of the marketing, circulation and advertising departments.* Developed special project Web pages to complement and expand print packages.* Managed the following the digital platforms: ExactTarget e-newsletters, EventTracker calendar, WordPress blogs, Saxotech Web content management system, Brightcove videos, Facebook pages, FeedBurner RSS feeds.

* Led the online department to make sure all news content in the newspaper was available on www.app.com.* Supervised special projects to enhance the printed product, including the use of video, photo galleries and Web links.* Kept homepage updated with breaking news and fresh stories, links and photos.* Was instrumental in instituting the Saxotech content management system and coordinated interactive multimedia presentations for projects throughout the newspaper including those for marketing, advertising and news.

* Was responsible for writing and assigning stories and photos, editing copy, and producing various features sections.* Launched, redesigned and/or managed special sections for technology, teens, Atlantic City, nightlife, health and entertainment.

* Edited copy, designed pages and wrote strong, accurate headlines.