James Kwon Email & Phone Number

Atlanta, Georgia, United States

• Dissect company’s B2B and B2C KPI performances in digital products including, TV and Radio websites, CTVs, and Apps with proficient use of Alteryx, Tableau, Power BI, Excel, Google Analytics, and BigQuery for over $40 million annual digital revenue• Closely collaborate with data engineers and IT team to create new automated Google Ad Manager and other digital ad data tables for streamlined analytics and statistics use, which reduced dashboard delivery time by 25% with data integrity• SME and key contributor for developing new automated dashboards and training Finance team, presenting business insights and expansion ideas to Directors and VPs, and advising 10 TV and 53 Radio local stations with periodical data-driven reports

Atlanta, Georgia, United States

• Developed automated dashboards for marketing channels including, paid and organic social media, digital ads and search, TV, and direct mail to measure KPIs for over 120 B2C domestic retail businesses and over $810 million annual revenue marketing• Exercised proficient business insights to conduct deep-dive cohort segmentation analysis in direct mail campaigns that achieved an increase in retails’ yearly average ROI by over 43pp, and presented results and recommendations to Directors and VPs• Collaborated with finance, marketing, and IT teams as a data analyst SME to conduct A/B testing and statistical analysis with proficient use of SQL, Power BI, Excel, and Google Analytics while maintaining data integrity in projects and ad hoc analysis

New York, New York, United States

• Implemented SAP and Excel to automate dashboards that reduced report delivery time by 25% for over $170 million annual revenue, and presented to design, sales, and production teams for data-driven forecasting and business operation support• Applied data analytics strategies to verify B2B purchase order quantities and prices, which helped improve sales processing by 35% and optimize shipment processing by over 60% across company’s apparel brands including, Reebok, KSWISS, and GAIAM• Set milestones, trained, and mentored several employees to effectively manage data entry for company’s data quality assurance

Ridgefield Park, New Jersey

• Utilized SAP and Excel to automate dashboards and analyze B2B optimization opportunities in Kenmore and Electrolux brands for over $40 million annual revenue, which increased productivity by 15% and cut report delivery time by 30%• A trilingual business liaison that delivered presentations for PSI meetings, internal departments, and ad hoc reports

Bachelor’S Degree, Marketing/Marketing Management, General

Minor: Film/Media.

Business Administration And Management, General

Yonsei International School Program