Head Of Social Media
Currentβ’ Led successful social strategy, elevating reputation (ex. on LinkedIn by 15% among industry leaders).β’ Implemented and managed Yammer, enhancing leader-employee communication and engagement in a remote work environment.β’ Spearheaded the establishment of the social media Center of Excellence, fostering governance, collaboration, and training across the entire enterprise with active participation from 10 departments and 35 cross-functional participants.β’ Pioneered and managed the first paid social media campaigns, resulting in the formation of a dedicated Paid Media team. Developed strategies, benchmarks, and handled multimillion-dollar ad spending.β’ Proficient in Sprout Social, Bambu, and GaggleAMP, optimizing content intake process and creating a thriving employee ambassador program with over 200 active participants.β’ Expanded Executive Social Media program, providing training and consulting with C-suite executives establishing their online presence and thought leadership. Managed 20 influential leaders across five divisions.β’ Developed and managed a high-impact corporate blog using storytelling approach and content strategy, surpassing industry benchmarks in pageviews and time-on-site metrics.β’ Implemented Social Media Enterprise tools, integrating platforms like Sprout Social, Salesforce Social Studio, and Khoros with Customer Service (Service Cloud) and Employee Experience Team (Clarabridge/Qualtrics) for streamlined customer service, operations, and improved customer satisfaction.β’ Orchestrated efficient daily monitoring and escalation processes, delivering real-time insights to key stakeholders (Customer Service, PR, Government Affairs and others) on social media conversations and campaigns.β’ Demonstrated expertise in content strategy, collaborating with cross-functional teams to produce engaging content targeted to specific audiences and aligned with company goals.
