James Lacorte 🎯 Email & Phone Number

Raleigh-Durham, North Carolina Area

• Led successful social strategy, elevating reputation (ex. on LinkedIn by 15% among industry leaders).
• Implemented and managed Yammer, enhancing leader-employee communication and engagement in a remote work environment.
• Spearheaded the establishment of the social media Center of Excellence, fostering governance, collaboration, and training across the entire enterprise with active participation from 10 departments and 35.
• Pioneered and managed the first paid social media campaigns, resulting in the formation of a dedicated Paid Media team. Developed strategies, benchmarks, and handled multimillion-dollar ad spending.
• Proficient in Sprout Social, Bambu, and GaggleAMP, optimizing content intake process and creating a thriving employee ambassador program with over 200 active participants.
• Expanded Executive Social Media program, providing training and consulting with C-suite executives establishing their online presence and thought leadership. Managed 20 influential leaders across five divisions.

Durham, NC

• Collaborated to align social media strategies and tactics with key business objectives.
• Created the enterprise social media strategy, leading to the successful implementation of various platforms, including an enterprise-wide blog, discussion board, executive live Q&A, video streaming Town Hall events.
• Oversaw the project management of a corporate intranet redesign for 4,000 employees, resulting in heightened employee engagement.
• Designed and implemented an enterprise-wide social media content calendar.
• Developed the first annual required social media employee training program.

• Oversaw the end-to-end design, implementation, and content migration of bcbsnc.com to TeamSite Web Content Management System.
• Established and managed an efficient project/support process and tool, enhancing team productivity.
• Collaborated with cross-functional teams to assess website requirements and coordinated with developers to implement improvements, resulting in enhanced website usability and content.

• Developed and trained 70+ project managers on the inaugural portfolio management tool.
• Implemented and served as the content manager for the pioneering project management resource site.
• Provided support to Project Managers throughout the entire life cycle of large corporate projects.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community, recruiting members, driving conversations, making connections and participating in an online community and several in-person sessions per year.

• Managed website implementations, professional services, and support for numerous Fortune 500 businesses with a value of over $1 million annually.
• Worked with customers to ensure they received an outstanding implementation and support experience.
• Managed 10 employees and acted as a mentor to associates.

Developed the first online presence for the newspaper. Responsible for site content development and training reporters on the publishing process. Built relationships with the community through presentations and promotions. Excellent communication and organization skills required. HTML and graphic skills used on a daily basis.

Worked alongside owner to develop a local Internet provider. Grew the business from 0 to 3,000 customers. Implemented policies and procedures,. managed employees, sold and created web sites for businesses. Lead technical support customers.

Postgraduate Degree, Digital Marketing Strategies: Data, Automation, Ai & Analytics

Graduate Certificate, Project Management

Bs, Business Management And Computer Science