James Lam may look like a mild-mannered marketer but he’s really a creator of Entrepreneurial Superheroes, helping heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises. After graduating top of the class from the University of Alberta with an MBA and an MEng, James became the Director of Marketing for the Cystic Fibrosis Society, starting his long love affair with the marketing world. He opened Learn Photography Company in 2012, teaching the joys of photography to hobbyists, growing it into a franchise across Canada with both in-person and on-line programs. To date, over 5,000 shutterbugs have graduated from one of Learn Photography’s twelve courses. In 2019, James’ love of marketing saw him open LAM - Look Ahead Marketing, proudly using his last name as an acronym, empowering what had once been a source of ridicule from other children whilst growing up. This same spirit of owning your power is what guides LAM’s offerings, including Superpowered Business Success, his signature program that takes freshman entrepreneurs from zero to hero sales in only twelve weeks.When James isn’t busy helping turn business folks into business superheroes, he can be found zipping around Calgary, Alberta on his motorcycle, sweating it out as a part-time fitness instructor or enjoying family life with his two children and wife, Jana, his best souvenir ever from his time living abroad Down Under. James’ aspiration is to support thousands of entrepreneurs and have his message become a household one.

80% of small businesses fail within 1 year. Each Friday join James Lam as he interviews enlightening guests who each provide 3 simple, actionable and practical steps to improve the business and the owner. If you are serious about improving yourself or you business, tune in each week and hear tips from experts ranging in topics from accounting to achieving zen.https://podcasts.apple.com/ca/podcast/3-steps-to-thrive/id1513849983

Learn Photography Canada is the largest and most successful hands-on photography teaching company in Canada. Corporately owned with seven locations nationwide, with franchise opportunities. Learn Photography Canada has been valued at approximately $450,000.Systematized all Procedures to replicate marketing and operational success in each city. Maintained product excellence.Customer Service focused company. Google and Facebook 5-star reviews from verified customers. ATB Small Business Awards, Customer Service Award finalist in Calgary 2 years running 2016 & 2017. Travel and Hospitality Awards recipient 2018 & 2019.Created an Automated Leads Funnel and segmented customer lists. Measured marketing results from SEO, SEM, Social media, and networking.Created Franchise Model and successfully completed five agreements in locations across Canada.

BeSocialYYC is a bespoke social media company founded in 2017, currently working with 20 clients. Company profitable within one month of operation and valued at over $160,000 in only 2 years.Business Development through a combination of Google Ads, Social Media marketing, networking, and referral and strategic partner program. 80% client retention rate.Bespoke Marketing Development for each client based on their business strategy and target market, while maintaining their brand essence and communication style. Tested and measured marketing campaigns for maximum effectiveness. Adjusted strategy as required.Leads based management: Tracked cost for lead generation and conversion. Consulted on strategy, funnel management and landing pages.Managed the Team and mentored a series of employees, contractors and specialists through their various support roles in the company to provide a seamless product to the customer.

Responsible for all marketing and business development activities at Cystic Fibrosis Australia. •Developed a comprehensive fundraising plan to improve the financial sustainability of Cystic Fibrosis Australia. This was based on national market research, donor analysis, and an in-depth study of leading organizations. Results from the first year include:a) 3000% increase to community fundraising revenue, with a 100% increase in qualified donors. b) Five grants awarded for a total of $120,000, and one in-kind grant valued at $120,000. First ever grant awards for the organization.•Authored the 2012-2016 Cystic Fibrosis Australia strategic plan in a multi-level, complex stakeholder environment, with input from the board of directors and state organizations. Includes priority elements on research, services, advocacy, revenue development and leadership.•Managed a regular group of skilled volunteers on key projects including website design and modification, database analysis and event management.•Responsible for the 65 Roses national awareness campaign. This is the major awareness campaign for Cystic Fibrosis, and involves the coordination of marketing and public relations specialists, logistics and manufacturing, and state Cystic Fibrosis organizations.a) National sponsors include Westpac Bank, the Big W chain of retail stores, Adshel and the Australian flower industry.b) Responsible for the creation and coordination of national print, television, radio and online collateral. A rebrand of the campaign resulted in significantly improved effectiveness through market segmentation and focus.c) Increased net profit 50%, and qualified supporters 600% in one year by focusing on community engagement. This included a social networking strategy that resulted in more than 10,000 followers on Facebook joining in less than 1 month.d) Completed a comprehensive review of suppliers, and increased merchandise margin 400% while improving product quality.

• Supported the Nortel Product Line Managers.• Prepared sales reports and interpreted results.• Provided insight and direction on results.• Developed and presented new sales reports emphasizing revenues, costs and profitability.• Completed a white paper on conference applications.• Received an excellent evaluation.

• Responsible for sales in Ontario, Western Canada and the US East Coast.• Presented sales and educational seminars• Increased sales 20% in first year.• Increased sales funnel by approximately 200%.• Established representatives for western Canada and the southern United States.