James Lang Email & Phone Number

United States

The world’s commerce runs in Rithum.Rithum™ builds more durable, profitable e-commerce businesses for the leading brands, suppliers, and retailers of the world.Accelerate revenue growth and maximize profitability with cutting-edge third-party programs, streamlined delivery solutions, and impactful advertising strategies. Empowering retail business to thrive and stand out from the competition!

Charlotte, North Carolina, United States

Lead belk.com teams across digital merchandising, UX / UI, taxonomy, site operations, mobile app, dropship/marketplace, and customer care with expanded offshore support. Spearheading development and implementation of a multi-year strategic roadmap for app and platform projects, including BOPIS and curbside pickup / same-day delivery.• Created centralized dropship/marketplace programs, driving 6X multi-million incremental revenue increase.• Dramatically Increased mobile app revenue penetration, leveraging a mobile-first user-friendly experience.• Re-engineered item setup product workflow, resulting in an 80% reduction in speed to site.

Charlotte, North Carolina Area

Led belk.com search, browse, navigation, user experience, product merchandising, dropship/marketplace, and site production. Oversaw daily execution of website creative and promotions and website optimization to drive AOV, conversion, and customer retention.• Successfully Implemented hundreds of new website features and functionality improvements for belk.com and the mobile app. • Managed key third-party strategic vendor relationships.• Delivered 60% improvement in call center KPIs by simplifying processes to have more personalized human interaction across phone, chat, and email.

Led expanded assortment initiatives for JCPenney.com, with $700M responsibility. Developed and executed long-range strategic plans that incorporated market share opportunities, category white space, and emerging technologies. Sourced and implemented pricing/assortment intelligence tools to drive competitive pricing and optimize product assortment decisions.• Implemented a strategic partner for product content do deliver 1M incremental item expansion.• Drove revenue from $200M to $700M through the identification and quantification of key business drivers (brands, categories, items). • Collaborated at each touch point of the merchandise cycle (product, price, placement, and promotion).

Owned $400M P&L responsibility for bedding, window, and bath categories. Developed and delivered long-term merchandising plans to increase sales, profit, and market share for assigned categories. Managed product assortment lifecycle, private brand development, and assortment expansion to meet/exceed financial goals.

Delivered flawless execution of merchandising/marketing initiatives online for assigned categories (item creation, product page presentation, landing page presentation). Managed all children’s division email, homepage, and category page marketing.

Owned $300M P&L responsibility for the home division made up of 42 categories across housewares, hard home, and soft home. Tasked with delivering multi-channel initiatives to achieve financial plans for assigned areas. Utilized Omniture web analytics to analyze online shopping behavior.

Led $600M digital camera, camcorder, flash memory, and camera accessory categories. Created multi-channel initiatives and worked with cross-functional teams to determine ongoing strategy and implementation. Negotiated with vendor community to ensure profit and sales expectations.

Education record

Bachelor Of Business Administration - Bba