James Lang Email and Phone Number
Dynamic eCommerce Leader with a strong track record of driving revenue, profitability, and operational excellence within omnichannel retail. I specialize in leading digital transformations that blend customer-centric design, robust technical solutions, and strategic partnerships to achieve ambitious growth goals. My expertise spans Omni-channel Merchandising, Dropship/Marketplace, eCommerce Operations, UX/UI, Web Analytics, SEO/SEM, Email Marketing and P&L management. I focus on innovative solutions that enhance the digital customer experience.With a collaborative approach, I excel in managing cross-functional teams, fostering partnerships with top technical providers, and creating streamlined, high-impact solutions across the organization. I’m passionate about building strategic frameworks that empower teams and amplify results—driving value through operational efficiency, data-driven insights, and a relentless commitment to excellence.𝑨𝒓𝒆𝒂𝒔 𝒐𝒇 𝑬𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆:➤ Omnichannel Leadership | Digital Commerce Strategy ➤ High Performance Team Development | Strategic Cross-functional Collaboration➤ Strategic Partnership Development & Vendor Management➤ Revenue Growth & Profit Optimization➤ Dropship / Marketplace Strategy & Business Development➤ Digital Operations Optimization | Excellence in Organizational Strategy & Execution➤ Strategic Planning | P&L Management➤ Digital Transformation➤ Digital Customer Experience (CX) & UX Strategy𝑲𝒆𝒚 𝑻𝒆𝒄𝒉𝒏𝒊𝒄𝒂𝒍 𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔:➤ Rithum | Salesforce Commerce Cloud | Bloomreach | Salsify | Monetate | Adobe Analytics | Google Analytics | Bazaarvoice | Stylitics | Manhattan Associates | Afterpay | FedEx | UPS
Rithum
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Vice President, Client PartnershipsRithum 2023 - PresentUnited StatesThe world’s commerce runs in Rithum.Rithum™ builds more durable, profitable e-commerce businesses for the leading brands, suppliers, and retailers of the world.Accelerate revenue growth and maximize profitability with cutting-edge third-party programs, streamlined delivery solutions, and impactful advertising strategies. Empowering retail business to thrive and stand out from the competition!
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Group Vice President, Head Of Ecommerce & Customer CareBelk 2021 - 2023Charlotte, North Carolina, United StatesLead belk.com teams across digital merchandising, UX / UI, taxonomy, site operations, mobile app, dropship/marketplace, and customer care with expanded offshore support. Spearheading development and implementation of a multi-year strategic roadmap for app and platform projects, including BOPIS and curbside pickup / same-day delivery.• Created centralized dropship/marketplace programs, driving 6X multi-million incremental revenue increase.• Dramatically Increased mobile app revenue penetration, leveraging a mobile-first user-friendly experience.• Re-engineered item setup product workflow, resulting in an 80% reduction in speed to site. -
Vice President, Ecommerce & Customer CareBelk 2018 - 2021Charlotte, North Carolina AreaLed belk.com search, browse, navigation, user experience, product merchandising, dropship/marketplace, and site production. Oversaw daily execution of website creative and promotions and website optimization to drive AOV, conversion, and customer retention.• Successfully Implemented hundreds of new website features and functionality improvements for belk.com and the mobile app. • Managed key third-party strategic vendor relationships.• Delivered 60% improvement in call center KPIs by simplifying processes to have more personalized human interaction across phone, chat, and email.
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Director - Category Management/Assortment ExpansionJcpenney 2013 - 2018Led expanded assortment initiatives for JCPenney.com, with $700M responsibility. Developed and executed long-range strategic plans that incorporated market share opportunities, category white space, and emerging technologies. Sourced and implemented pricing/assortment intelligence tools to drive competitive pricing and optimize product assortment decisions.• Implemented a strategic partner for product content do deliver 1M incremental item expansion.• Drove revenue from $200M to $700M through the identification and quantification of key business drivers (brands, categories, items). • Collaborated at each touch point of the merchandise cycle (product, price, placement, and promotion). -
Senior Buyer/Category Director - EcommerceJcpenney 2012 - 2013Owned $400M P&L responsibility for bedding, window, and bath categories. Developed and delivered long-term merchandising plans to increase sales, profit, and market share for assigned categories. Managed product assortment lifecycle, private brand development, and assortment expansion to meet/exceed financial goals.
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Sr. Manager - EcommerceJcpenney 2010 - 2012Delivered flawless execution of merchandising/marketing initiatives online for assigned categories (item creation, product page presentation, landing page presentation). Managed all children’s division email, homepage, and category page marketing.
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Buyer - EcommerceKohl'S 2008 - 2010Owned $300M P&L responsibility for the home division made up of 42 categories across housewares, hard home, and soft home. Tasked with delivering multi-channel initiatives to achieve financial plans for assigned areas. Utilized Omniture web analytics to analyze online shopping behavior. -
Sr. Buyer/Category DirectorCircuit City 2006 - 2008Led $600M digital camera, camcorder, flash memory, and camera accessory categories. Created multi-channel initiatives and worked with cross-functional teams to determine ongoing strategy and implementation. Negotiated with vendor community to ensure profit and sales expectations. -
Buyer/Category DirectorCompusa 2002 - 2006
James Lang Education Details
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Bachelor Of Business Administration - Bba
Frequently Asked Questions about James Lang
What company does James Lang work for?
James Lang works for Rithum
What is James Lang's role at the current company?
James Lang's current role is eCommerce Executive | Strategic Revenue Growth & Operational Optimization | Customer-Centric Transformation | Proven Results in Digital Innovation.
What schools did James Lang attend?
James Lang attended University Of North Texas, Baker College.
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James Lang
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