James Sun Email & Phone Number

Rochester, MN, US

New York, New York, US

Pasadena, California, US

• Model Development Support: Assist in designing and building machine learning models, including data preprocessing, feature engineering, and model selection
• Data Preparation: Collect, clean, and structure datasets for use in machine learning models, ensuring data quality and reliability
• Exploratory Data Analysis (EDA): Conduct EDA to identify key patterns, trends, and insights that inform model building
• Algorithm Implementation: Implement machine learning algorithms (e.g., regression, classification, clustering) under the guidance of instructors
• Model Evaluation and Tuning: Test, evaluate, and refine models using performance metrics to improve accuracy and efficiencyToolkit: Python, LLM, TensorFlow, Keras, NLTK, scikit-learn, Matplotlib, Django, Flask, OpenCV.

Waltham, MA, US

• I managed Fisher Healthcare’s digital marketing efforts including Paid Search, Search Engine Optimization (SEO), and Programmatic Display. Furthermore, I created the digital marketing strategy, provided monthly.
• Created omnichannel digital marketing strategies, built Paid Search and Programmatic Display campaigns, optimized campaigns, and created reports
• Exceeded 2021 AOP Revenue goal ($3.8M) by 164%, generating $10.2M in Revenue and 2022 AOP Revenue goal ($18M) by 129%, generating $41.3M in Revenue. Revenue increased 306% and ROAS improved 96% when comparing 2022 vs.
• Exceeded 2023 AOP Revenue goal ($32.4M) by 78%, generating $57.5M in Revenue. YoY Revenue increased 39% with 41% less spend, and ROAS improved 141% when comparing 2023 vs 2022
• Managed agency partner (Brainlabs)
• Established Paid Search best practices, introduced pitch decks, and created campaign performance reports

Boston, MA, US

• I managed the Pay per Click (PPC) campaigns for a portfolio of 28 companies, including telehealth, commercial products, technology, finance, law firms, and more. I created the paid search strategy, designed customer.
• Created pitch decks and presented paid search proposals, built paid search campaigns, optimized campaigns, and created reports
• Secured Rubbermaid/Newell Brands as a client and managed their global paid search program
• SME for paid search and Google Ads for internal stakeholders
• Established paid search best practices, campaign management resources, redesigned pitch decks

Saint Paul, Minnnesota, US

• I managed the Pay per Click (PPC) Campaigns for a portfolio of 24 companies, including automotive dealerships, e-Commerce websites, restaurants, hotels, law firms, companies with multistore locations, and more. I.
• Managed a $2+ million a year Paid Search program in a variety of industries
• Built paid search campaigns, added pixels using Google Tag Manager, and optimized campaigns
• Lead implementation of Tapclicks, built dashboards, imported data, created, and expanded campaign management resources
• Established paid search best practices, campaign management resources, redesigned pitch decks and reporting

US

• I supported UHG digital marketing efforts including Paid Search, Paid Social Media, Programmatic Display, and Affiliate. Furthermore, I acquired Prospect Source Code (PSC), Toll Free Numbers (TFN), managed Vanity URL.
• Supported a $48 million per year Paid Search, Programmatic Display, Social Media, and Affiliate programs
• Managed and supported agency partner Horizon Media (HMI) including Paid Search, digital marketing operations, TFN, and PSCs
• Managed Vanity URLs (VURL) including keeping track of which ones are being used, VURL acquisition, and submitting requests
• Created ad hoc reporting including a forecasting workbook, biweekly Pulse reports on campaign performance, SMRT reports, and Tableau reports
• Entered Forecasts onto the Depot and ensured data accuracy

Eagan, Minnesota, US

• I managed the Pay per Click (PPC) Campaigns for a portfolio of 72 law firms located in the United States and Canada. I provided recommendations to clients regarding which practice field(s) to focus their PPC program on.
• Researched practice areas, keywords, and geo targeting for the PPC campaign
• Expand paid search accounts through upselling
• Utilized Kenshoo and Google Ads to manage PPC programs including creating Ad Copy for Ads, managing keywords and negative keywords, and geo – targeting
• Maintained an average Click Through Rate (CTR) of 4.34% and average position(s) between 2 and 3.
• Worked on Enhanced Reporting and Budget Projection project

Boston, MA, US

• My role was to implement, optimize, and research opportunities on Amazon, Google AdWords, and MediaMath.
• Launched and optimized 800+ Amazon campaigns for Lego (UK, France, and Germany) and provided recommendations/ audit for Lego Spain
• Launched and optimized Google AdWords campaigns
• Provided market research for prospective clients
• Provided recommendations on social media optimization and testing
• Provided digital marketing strategy to University of Minnesota Twin Cities - Carlson School of Management, Northland College, and Macphail.

Eagan, Minnesota, US

• I managed the Pay per Click (PPC) Campaigns for a portfolio of 54 law firms. I provided recommendations to clients regarding which practice field(s) to focus their PPC program on based on keyword research using Google.
• Researched practice areas, keywords, and geo targeting for the PPC campaign
• Had initial calls with clients to make recommendations in regards to their PPC program
• Utilized Kenshoo and Google AdWords to manage PPC programs including creating Ad Copy for Ads, managing keywords and negative keywords, and geo – targeting
• Maintained an average Click Through Rate (CTR) of 3.00% and average position(s) between 2 and 3.

Minneapolis, US

Manage day-to-day operations and integrate objectives from all officers to establish short- and long-term goals for AMSM Digital Media LLC's future. Co-founded AMSM Digital Media LLC in June of 2014 to increase the Web presence of small, medium, and large-sized business by using industry experience to provide SEO, PPC, and social media management in the.

Plano, Texas, US

• I collaborate with a team of project managers to evaluate and optimize web directories and social media assets for 44 hotels (Marriott, Hyatt, and Hilton). Duties include:
• Overseeing a team of 10 college students evaluating and optimizing web directories and Digital Media
• Conducted site content audits to assist with SEO optimization
• Utilized Google Webmaster Tools and Bright Edge to conduct brand/industry Keyword Research for websites
• Implemented recommendations onto websites using Adobe CQ5
• Managed Google Adwords campaigns

Interns evaluate business's social media assets, implementing business systems and other such projects. There were weekly meetings on Skype and in person throughout the week to update executives on the progress of their respective projects. Businesses evaluated include Carpet One of Rochester, the Wicked Moose Bar and Grill, Cinnabon/Auntie Anne's, and.

Artificial Intelligence & Machine Learning Program

Core: Credential Of Readiness, Business Analytics, Economics, And Financial Accounting, Passed

Applied Economics, Economics And Marketing