James L. Coleman Email & Phone Number

Warrenville, Il, Us

Drive overall revenue, value creation through strategic growth and execution efforts across the organization. As a member of the Executive Team, Lead Sales, Agency Distribution, Marketing, Business Development, and Pricing/Revenue Operations Functions.

Lake Forest, Il, Us

As the company’s first CMO, and member of the Executive Team, I led a portfolio of transformative change campaigns including the “One Enterprise Brand Initiative” that raised cross-selling, improved customer retention and broker morale, and unified all business lines in a holistic, enterprise-wide strategy. I envisioned and developed the long-term digital transformation roadmap that would facilitate expansion into new digital and direct channels and cement customer experience excellence as a core value.

Recruited to Combined by its CEO to help prepare the company for sale. As a member of the Executive Committee, I worked on a tight timeline to help revitalize an aged sales model that had not advanced in 70 years. I built the global marketing function and architecture, created the brand narrative, value proposition, supporting the growth story.My efforts helped contribute to a $2.4B sale—over 10x multiple—within 12 months. Combined’s new streamlined, structured sales approach, driven by consumer insights, was regarded by several buyers as the missing piece in their existing business model. Following the sale, I stayed to oversee integration, holding $70M P&L in the brokerage business and $20M for call center operations, leading a combined total of 230 personnel.

Rosemont, Il, Us

Recruited by Culligan’s CEO and PE investors to prepare Culligan’s sale. As part of the Executive Team, I evaluated avenues to rejuvenate and reposition Culligan, which was hampered by an aging brand and a low level of investment.Led a complete brand refresh that included an all-new, consumer-focused brand identity and slogan, a world-class global marketing organization, integrated marketing campaigns, the launch of first-ever digital initiatives, and a complete restart on franchisee relationships.

Milwaukee, Wi, Us

Served as Northwestern Mutual’s brand strategy leader and spearheaded a complete rebranding. I influenced top executives to embrace a focus on consumer insights that enabled us to revive the brand, give it a 21st century identity, and reverse a negative agency recruiting trend.

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Key marketing leadership role in driving aggressive strategy for consumer-focused rebranding and repositioning.This led to launch of the groundbreaking Speedpass program, which captured 5M users in first 12 months.

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Headed worldwide brand management and rebranding for the marquee product line, Mobil 1 motor oil.

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I acted as a global ambassador for the world’s strongest energy brand, leading marketing strategy and initiatives in 32 Latin American countries. I developed Mobil’s first integrated marketing communication platform across Latin America and drove rebranding in each country.

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Earned rapid promotion through sales and marketing assignments at Mobil’s US Fuels and Lubes business