James L. Coleman Email and Phone Number
Executive Team leader who delivers innovation and transformative change to global enterprises. Using experience from the Americas, Europe, and Asia, I lead ambitious growth strategies worldwide. I have achieved results that exceed Board goals in Fortune 100 enterprises, PE-backed turnarounds, and more.The cornerstone of my work is my ability to build unified, performance-driven global organizations that yield double-digit gains in sales and margins. I partner with Boards to create and communicate value with consumer-focused strategic vision, crafting a compelling brand identity centered on the latest consumer insights.Some highlights include:► Helped prepare firm for acquisition and contributed to a $2.4B sale, more than 10x multiple, in 12 months.► Built world-class marketing organization in 1 year; supported gain of double-digit revenue growth and $120M EBITDA in less than 2 years.► Planned and launched the iconic Mobil Speedpass payment service campaign securing 5M users in 12 months.► Instituted best practices, tools, and techniques that accelerated growth across the 32-country Latin America region.Please feel free to contact me directly to start a discussion.James L. Colemanjlcoleman100@gmail.com
American Guardian Warranty Services, Inc.
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Executive Vice President, Chief Revenue OfficerAmerican Guardian Warranty Services, Inc. Sep 2021 - PresentWarrenville, Il, UsDrive overall revenue, value creation through strategic growth and execution efforts across the organization. As a member of the Executive Team, Lead Sales, Agency Distribution, Marketing, Business Development, and Pricing/Revenue Operations Functions.
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Independent AdvisorJames L. Coleman Jan 2020 - Sep 2021
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Senior Vice President, Chief Enterprise Marketing OfficerTrustmark Aug 2014 - Dec 2019Lake Forest, Il, UsAs the company’s first CMO, and member of the Executive Team, I led a portfolio of transformative change campaigns including the “One Enterprise Brand Initiative” that raised cross-selling, improved customer retention and broker morale, and unified all business lines in a holistic, enterprise-wide strategy. I envisioned and developed the long-term digital transformation roadmap that would facilitate expansion into new digital and direct channels and cement customer experience excellence as a core value. -
Senior Vice President, Global Chief Marketing OfficerCombined Insurance (A Chubb Company) Jul 2007 - Aug 2014Recruited to Combined by its CEO to help prepare the company for sale. As a member of the Executive Committee, I worked on a tight timeline to help revitalize an aged sales model that had not advanced in 70 years. I built the global marketing function and architecture, created the brand narrative, value proposition, supporting the growth story.My efforts helped contribute to a $2.4B sale—over 10x multiple—within 12 months. Combined’s new streamlined, structured sales approach, driven by consumer insights, was regarded by several buyers as the missing piece in their existing business model. Following the sale, I stayed to oversee integration, holding $70M P&L in the brokerage business and $20M for call center operations, leading a combined total of 230 personnel.
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Senior Vice President, Global Chief Marketing OfficerCulligan International May 2005 - Dec 2006Rosemont, Il, UsRecruited by Culligan’s CEO and PE investors to prepare Culligan’s sale. As part of the Executive Team, I evaluated avenues to rejuvenate and reposition Culligan, which was hampered by an aging brand and a low level of investment.Led a complete brand refresh that included an all-new, consumer-focused brand identity and slogan, a world-class global marketing organization, integrated marketing campaigns, the launch of first-ever digital initiatives, and a complete restart on franchisee relationships. -
Vice President, MarketingNorthwestern Mutual Aug 2000 - May 2005Milwaukee, Wi, UsServed as Northwestern Mutual’s brand strategy leader and spearheaded a complete rebranding. I influenced top executives to embrace a focus on consumer insights that enabled us to revive the brand, give it a 21st century identity, and reverse a negative agency recruiting trend. -
Manager, Marketing Communications – Mobil Consumer Fuels BusinessExxonmobil Mar 1998 - Aug 2000UsKey marketing leadership role in driving aggressive strategy for consumer-focused rebranding and repositioning.This led to launch of the groundbreaking Speedpass program, which captured 5M users in first 12 months. -
Global Marketing Manager, Packaged Goods BusinessExxonmobil May 1996 - Mar 1998UsHeaded worldwide brand management and rebranding for the marquee product line, Mobil 1 motor oil.
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Manager, Marketing Communications – Mobil Latin America & CaribbeanExxonmobil Jan 1994 - May 1996UsI acted as a global ambassador for the world’s strongest energy brand, leading marketing strategy and initiatives in 32 Latin American countries. I developed Mobil’s first integrated marketing communication platform across Latin America and drove rebranding in each country.
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Advancing Sales And Marketing Leadership AssignmentsExxonmobil Jan 1986 - Jan 1994UsEarned rapid promotion through sales and marketing assignments at Mobil’s US Fuels and Lubes business
James L. Coleman Education Details
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Rutgers UniversityManagement
Frequently Asked Questions about James L. Coleman
What company does James L. Coleman work for?
James L. Coleman works for American Guardian Warranty Services, Inc.
What is James L. Coleman's role at the current company?
James L. Coleman's current role is Executive Vice President, Chief Revenue / Marketing Officer | Executive Team Leadership | Global Business | Sales | Revenue Growth.
What schools did James L. Coleman attend?
James L. Coleman attended Rutgers University.
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