James Leach Email & Phone Number

United Kingdom

Weybridge, Gb

Managing Broadcast News Camcorders and Professional Audio product categories for Sony Europe, within the Imaging Products & Solutions business group.

Basingstoke, Gb

• Developed and executed go-to-market strategies for Professional Camcorder and Professional Audio product categories across Europe.• Collaborated with key stakeholders in the Media Solutions business group to drive product success and market penetration.

Ownership lies in creating, implementing and managing marketing campaigns within key distributors and reseller partners within the broadcast, data storage and retail markets (B2B and B2C). Critical success factors include the ability to build close working relationships with internal and external stakeholders including end users of Sony Media.

Tokyo, Jp

Working within the Media & Peripherals Europe corporate channel, responsible for all areas of product marketing for corporate media to help drive UK sales and maintain status as No1 country within Europe.Key Objectives• To deliver a clear strategic business and channel activity plan to support sales growth • Maximisation of Marketing plans within direct and 2nd tier customersKey Responsibilities• Responsible for management of European product budgets• Responsible for the ROI on A&P spend, for direct and 2nd tier customers• To develop and drive the marketing plan and all points of execution • Single point of contact for Business Unit Manager & National Account Managers• Key customer Contact to drive channel programmes

Tokyo, Jp

Working as a senior member within a European Channel Marketing team I helped to create, implement and manage marketing activities with key distributors and reseller partners within Nordic, Benelux, Italian and UK region-Key marketing contact for channel partners in regions for OEM, Distributors, Resellers and Retailers-Implementing central campaigns for Sony Storage and Sony Display products for Key Direct Distributors within the regions-Full responsibility for 2nd tier customer marketing for Sony Storage and Sony Display products within the regions-Management of the European co-marcoms A&P budget for all 2nd tier customers across Europe-Briefing and delivering all marketing campaigns related to Sony Optical Disc products, for both the B2B and B2C markets, working closely with internal marcoms group and external agencies

-Working alongside the Marketing Manager and external agencies for the arrangement of consumer advertising and PR Trade Stories-Organisation and management of all Direct Marketing campaigns, including research and copywriting-Responsible for the management of budget spreadsheet and day to day relationship with external agencies-Management of the trade and customer database, using MS Access-Responsible for the copy and design of the monthly newsletter and all trade communication-Working closely with the Business Development Managers to build the customer and trade network

Hemel Hempstead, Hertfordshire, Gb

-Working alongside National Account Managers to run own Telemarketing campaigns, producing call lists, spreadsheets, call scripts and finished Campaign Reports, and adhering to set objectives for campaign targets-Managing a territory of over 200 accounts to achieve optimum performance levels, including the communication of new promotions to accounts to continue high performance levels-Working directly with National Account Managers, providing reports and statistics of territory performance-Identifying opportunities to expand business by monitoring accounts and providing sales growth

Norwalk, Connecticut, Us

-Reporting directly to Marketing Communications Manager, responsible for preparation and arrangement of all events, including symposiums, communication meetings and senior management meetings-Working with internal departments to produce marketing collateral for product showcase and all communication events-Produced internal monthly newsletter, involving all aspects of copy and design-Assisted with the design and running of the intranet and DocuShare site, collating, handling and organising deliverables from all business groups