James Coulson Email and Phone Number

Currently helping steer a billion-dollar brand around the Globe, with a brilliant team, surrounded by professional colleagues, with amazing new technologies.I believe in making a difference and doing good on any scale. Marketing allows me to amplify and make a bigger impact. I love seeing the result of any idea (mine or anyone else's) make a positive change. Many times I have been asked to lead transformation which has led to lasting benefits.Marketing Leader | Brand BuilderEmail: jamesleecoulson@gmail.comExperienced and creative truly international marketing leader who has the energy and empathy to build amazing marketing which delivers tangible results. Honed by 25 years of experience in all areas of the customer journey, able to articulate business strategy into marketing strategy and beyond.CORE COMPETENCIES- Helping grow the next generation of marketing professionals, developing talent and providing the opportunity where I can, and learning from them in process.- Paving the way in Grid Services ESG & Sustainability, Smart Home, Smart Buildings, IoT, SaaS and partnerships - Growing, nurturing and empowering Marketing teams (including 3rd parties) to integrate seamlessly - Optimising E2E, B2C, B2B and B2B2C routes to market, indirect and direct.- Target audience segmentation and profiling - Negotiation and business case justification (ROI and opportunity cost models)- Lead generation & opportunity forecasting- Eco System & partner marketing- Marketing led Product and Solution Development- Advertising, Media buy, PR Skills (International)- Full spectrum marketing experience from high comms to channel marketing and business developmentACCOMPLISHMENTS - Helping grow a 'new' brand from $4.2b to $6.3b accommodating for efficiencies and change- Developing and nurturing marketing talent across the globe - MQL operation development and sales integration (Moving marketing to an attributed revenue generator)- Used marketing to help pioneer new markets and spaces such as SmartHome, Grid Services, and new models of B2C marketing for industrial brands- Key liaison with partner brands such as Amazon, Apple, Ford, VMware- Successful global product launches, from inception of naming to winning sales fulfilment. (Pro-IQ, T Series Thermostat, ProSeries Security, Evohome Zoning, Astral lighting, ViewSonic EMEA Tablet)