James Thomas Email & Phone Number

Pittsburgh, Pa, Us

Develop and execute comprehensive B2B and Education marketing strategies, encompassing planning, implementation, and performance measurement.• Increased EDU Web Sales by 47% and online store conversion by 118% over 2023.• Increased social post engagement by 49% year-to-dateCreate and manage Account-Based Marketing (ABM) campaigns to expand the lead and prospect base, aligning with sales objectives through content marketing, customer journey mapping, social media, email, webinars, trade publications, and lead nurturing programs.Execute targeted paid advertising campaigns (Google, Facebook, Instagram) to acquire new leads and drive sales.Manage and promote webinars, podcasts, and vlogs to enhance the visibility of the Education department.

New Kensington, Pennsylvania, United States

Collaborates with internal and external Stakeholders, Vendors, and Product Management teams to create visually appealing and effective digital marketing content. Manages web content including technical SEO, on-page optimization, product descriptions, images, and videos to ensure accuracy, consistency, and compliance within legal and brand guidelines. ● Increased website homepage engagement by 40%● Develop, execute, and optimize digital marketing campaigns from concept to launch.o Responsibilities include analyzing operations, determining project scope and timelines, designing roll-out plans, tracking progress, managing, and mitigating problems and risks, finding solutions, and streamlining inefficiencies.● Analyze website traffic and sales data to optimize product placement, promotions, and pricing strategies as well as overall website performance.● Analyze customer feedback and sales data to predict buying patterns, marketing trends, and seasonal stock demand.● Analyze KPIs to determine project efficacy, ROI and offer optimization recommendations.

New Kensington, Pa

Support marketing initiatives through project management and deployment of web messaging, email campaigns, and sales enablement toolsDevelop, execute, and optimize digital marketing campaigns from concept to launch.o Responsibilities include analyzing operations, determining project scope and timelines, designing roll-out plans, tracking progress, managing, and mitigating problems and risks, finding solutions, and streamlining inefficiencies.Collaborate cross-functionally on a thought leadership platform, providing customer education and driving pull-through salesLeverage Front-End Development skills to support targeted web messaging campaignsConduct program management, including the creation of strategic briefs, project timelines, and coordinationof team resourcesAnalyze KPIs to determine project effectiveness, ROI, and provide optimization recommendationsStay abreast of industry, customer, competitive, and market trends to support go-to-market strategiesManage and optimize customer and product data related to marketing projectsManage project-related vendors, including vendor identification and relations, purchase order writing, expense tracking, and invoice submission for payment

New Kensington, Pennsylvania

Built and maintained consultative relationships with key accounts. Generated new business opportunities through collaboration and proactive sales efforts within the promotional marketing industry.● Generated $10.0 M annually for the West and Midwestern US Territory.● Managed client projects by collaborating with cross-function teams to ensure project guidelines and timelines were met.● Partnered with the Marketing team to support industry tradeshows and customer events to maximize networking and relationship-building opportunities. ● Educated key accounts and their clients on industry trends and competitive offerings, fostering business growth and strengthening partnerships.

Greater Pittsburgh Area

Fostered relationships with International Channel Partners to increase market share by providing developers, designers, and architects with the ultimate collection of JavaScript and .NET grids, UI, reporting, spreadsheets, document APIs, and mobile controls allowing customers to focus on creativity, innovation, and optimization. ● Generated over $1.0 M in revenue Globally, excluding North America.● Established and maintained strong working relationships with Vendors and Business Partners.● Produced superior customer satisfaction by providing value through consulting with new and existing customers to meet the overall IT strategy. ● Gained market share and increased IT spend within international accounts.

Greater Pittsburgh Area

Increased net new business through the development and execution of new sales strategies and workflows. Improved communication and collaboration of the Marketing and Sales teams by streamlining internal communications and developing strong feedback loops.● Generated and executed marketing campaigns to increase productivity and speed of customer follow-up, ultimately increasing the number of qualified sales opportunities. ● Collaborated with the Marketing team and external Channel partners to eliminate inefficiencies within the business development and lead generation processes. ● Created new messaging and workflows for the presale’s evaluation and onboarding processes.● Partnered with Marketing and Sales teams to develop and implement new sales campaigns and promotions.

Blue Bell, Pa

Software Security expert focused on IT hardware, software, and anticipated security vulnerabilities on mobile devices within Education, State and Local Government. Proactively educated customers on industry-specific trends and competitive offerings within the North American SLED territory. ● Identified and progressed IBM software, and service opportunities generated through campaign calling and targeted email campaigns for Canada and the US territories.● Generated and executed marketing campaigns to increase productivity and speed of customer follow-up, ultimately increasing the number of qualified sales opportunities. ● Produced superior customer satisfaction by providing value through consulting with new and existing customers to meet the overall IT strategy. ● Gained market share and increased IT spend within industrial accounts.

Greater Philadelphia Area

Lead and motivated skilled teams to cross-sell and drive customer spend on key projects and business-critical initiatives. Provided electronic components and fabrication hardware for production within the Aerospace, Communication, Computer, Fabrication, Industrial Equipment, Instrumentation, Marine, and Military industries. ● Increased revenue by $600,000 for the Northeast territory.o Fostered relationships with previously dormant accounts.o Increased spend in a $0 territory to $50,000 monthly.● Built and maintained a trusted advisor relationship.o Identified, managed, and overcame parts shortages to ensure production was not impacted. o Successively transformed customer perception, gaining loyalty and reoccurring business.

Dallas/Fort Worth Area

Managed all marketing campaigns, promotions, advertisements, and social media accounts to increase customer engagement and spend within North America.● Established and maintained strong working relationships with over 600+ sponsored triathlon clubs, teams, and coaches.● Produced superior customer satisfaction by providing consistent social media and customer service presence with new and existing customers.● Gained market share and increased spend by doubling Twitter following and increasing virtual store visits by 1000%.

Coppell, Tx

ResponsibilitiesSupported ibm.com Marketing Team with the integration of social media in the workplace.Supported ibm.com Marketing Team with the integration of new Marketing toolsDeveloped training programs designed to teach sales reps on how to properly use Marketing and Social Media toolsHeld weekly training sessions that educated Inside Sellers on new Marketing tools and the importance of Social Media in the workplaceConducted one-on-one training sessions with SellersUsed Project Management and Time Management skills to create, manage, participate, and execute several programs and eventsAccomplishmentsHelped create a Social Selling environment/mindset that has become an essential apart of IBM's selling strategyAssisted dozens of sellers across America and Canada in developing their online/social media presenceSkills UsedSocial Media MarketingPublic SpeakingTraining Program Development Interpersonal SkillsTime ManagementProject Management MarketingRelationship BuildingSocial Media Integration