• As the founder of the specialist consultancy The Content Quotient™, I help brands make better sense of their content marketing needs, and work with them to develop the right strategy to elevate the success of all their content marketing efforts.• Acting in a consulting role, I am able to act as an unbiased, impartial and independent advisor, drawing on over 30 years’ experience in creating and implementing award-winning customer communication, loyalty, experience and acquisition strategies for world-class brands.• Working with absolute confidentiality, I support clients to refine their content marketing efforts and yield better results from their external content agencies or in-house teams.

• Appointed as the agency's first Chief Strategy Officer, helping to shape its direction and developing future business areas with a specific focus on devising proprietary membership clubs and loyalty programs.• Directed project team working on the development of a global portfolio of luxury health and wellbeing partners from leading clinics to top hotels as well as individual experts and therapists. This was supplemented by leading the content and creative team on the design and development of a comprehensive list of print and digital touchpoints.• Was invited to support the launch of a Chinese automotive start-up as an external consultant, helping to shape its brand voice and communication strategy. This included writing the script and all speeches for its global launch event at the CES in Las Vegas, which attracted coverage from global media including the BBC, Wired and more.

• Conceived, created, launched and managed a global multi-channel digital platform for American Express called Amex Essentials. • Built a dedicated content hub and content sharing strategy to seed Amex Essentials-branded content across American Express proprietary channels worldwide.• Designed project to connect with Generation Y and Generation Z audiences, driving brand reappraisal and stimulating greater awareness among prospects as well as deeper loyalty from current customers.• Assembled, managed and mentored a dedicated project team of in-house, hybrid and remote staff, plus an international network of leading contributors.• Controlled a six-figure budget for external editorial freelance contributors and social media advertising and promotion.• Conceived and directed a bespoke outreach strategy to create a global collection of Key Opinion Leader and influencer partners – produced at zero cost with mutual benefit for all parties.• Initiated a differentiated social media strategy that delivered over 400,000+ social media followers across different channels.• Established visual identity and tone of voice for the platform across all channels and language versions.• Directed a content strategy – with 100% editorial independence, to inform, inspire and enable readers' lifestyles, generating over 600 million user interactions to date.• Supervised and steered the creation of numerous digital travel, tourism and lifestyle campaigns – mostly for tourism boards, hotel groups and airlines.• Led the project to multiple industry awards, including:– Two Gold Stevie Awards for 'Best Bank Website' and 'Best Blog' at The International Business Awards® – regarded as the Oscars of the business world, 2020;– 'Best Travel or Entertainment Publication [Print or Digital]' at the Astrid Awards, plus the 'Grand Award' for 'Best Custom Publication [Print or Digital]' across all awards categories, 2020.– 'Best Multi-Channel Platform' at the Galaxy Awards, 2016;

• Promoted to a newly-created role as Head of Creative with a remit to develop new concepts, lead and/or support pitch teams, and to stimulate innovative thinking and add value across all agency departments.• Created the company name – JI Experience – to give the agency a fresh orientation and mission. The name reflected the agency's original name 'Journal International' with its roots and heritage as a global customer publishing agency and its familiar identity as 'JI', while pointing to its new focus on customer experience – helping brands optimise and emotionalise every stage of the customer journey.• Developed a series of new loyalty and vision concepts for brand clients.• A standout example was the conception and development of the BMW i Pure Impulse Experience programme, designed for owners of the landmark BMW i.• The strategy was deliberately designed to amplify the visionary nature and thought leadership of BMW i within the automotive segment. It was also notable as the world's first truly global loyalty and experience programme of its kind.• Built and supervised a multinational, multilingual editorial team to develop all the editorial touchpoints for the BMW i Pure Impulse Experience programme.• Crafted numerous keynote speeches for C-level executives of brand clients such as BMW for events.• Led successful pitch teams with winning concepts, and ensuring outstanding contributions from all participants.

• Created and launched the first digital content channels outside the US for the premium customers of American Express – holders of the Centurion Card and Platinum Card.• Identified talent to assemble a new dedicated online editorial team.• Created a low budget/maximum impact video series, featuring interviews with luxury figureheads and design icons.

• Promoted to a new role as Head of Digital Publishing with the remit to build the agency's first digital department, and identify a creative and commercial strategy for the unit that would differentiate it from other, far more experienced digital competitors.• Defined a digital content and commercial strategy that provided the company with a clear USP and differentiated from competitors.• Devised a new proprietary digital solution – SmartMag® – that enabled the company to rapidly attract a strong roster of new brand clients for digital magazines, websites, and loyalty clubs. These clients originated from the travel/tourism, banking, automotive and lifestyle segments.• Awarded the title 'Webmagazin des Jahres' [Web Magazine of the Year] at the Deutscher Preis für Onlinekommunikation [German Prize for Online Communication] with the unit's very first digital project – Selects Magazin Online. This digital channel focused on travel/tourism and was created for American Express Germany.• Other digital awards followed for subsequent projects. • Collaborated with HR colleagues to identify a series of key digital appointments to strengthen the new digital department – supporting its envisaged ongoing growth and expansion, before taking on my next role.

• Executive responsibility for editorial management of American Express magazine portfolio across Asia-Pacific (Centurion Magazine and Platinum Magazine) across seven key markets: Hong Kong, Australia, New Zealand, Taiwan, Singapore, Malaysia and India.• The magazines were rated by cardmembers as a key loyalty benefit and a direct influence on their travel and lifestyle spending.• Supervised the transition and rebranding from Platinum Magazine to DEPARTURES, culminating in the successful launch of DEPARTURES in Q4 2010. • Developed new editorial and advertising formats to drive audience engagement and the commercial success of the portfolio.• Managed the relationship with senior leadership at American Express across Asia-Pacific with biannual visits to the markets to review progress and set new goals.• Assembled, managed and mentored creative team on the project (in-house editors, photo editors, art directors), plus remote local editors in the markets, as well as an international network of contributors.• Led the project to a series of major awards for editorial excellence as well as developed contributors to recognition and success for their individual work.

• Editorial supervision of American Express magazine portfolio in Asia-Pacific across markets.• Ongoing editorial development of two existing magazines in Hong Kong.• Launch and ongoing editorial management of new magazines in 6 markets (Australia, New Zealand, Taiwan, Singapore, Malaysia and India).

• Invited by affiliate publishing agency in Australia to create the editorial concept and launch edition of a new sport and lifestyle magazine (and customer loyalty tool) for Cricket Australia, the governing body of cricket in Australia.• Led a small project team on the well-received launch issue before handing over to local Australian team.

• Freelance contributor and consulting editor to a range of specialist business and financial publications including: S.W.I.F.T. Issues, S.W.I.F.T. Issues-on-site, Reactions, iCB and Finance International.• The subjects most written about were the three biggest business and investment issues of the period: the introduction of the Euro; the dematerialisation of stock markets; and the Y2K computer problem.

• Created, launched, edited and published a national newsstand magazine sold at all major news vendors retailers in the UK.• The magazine was focused on all aspects of vegetarian living from food to travel, parenting, nutrition, fashion and more.• At the time, this bimonthly publication was the only dedicated magazine for vegetarians and vegans available on sale at newsstands in the UK.

• Promoted to the role of editor – one of the youngest editors in the specialist financial publishing industry.• Consolidated the success of the quarterly magazines and monthly newsletters by conceiving, creating and editing a series of co-branded supplements on special themes such as Y2K, custody and clearing in Central and Eastern Europe, and Latin American securities markets.• Was interviewed by the Financial Times as an expert on global custody.• Excelled in a field where colleagues in equivalent roles on other publications were typically 25-30 years older.

• Tested my growing journalistic skills with a senior role working on one of the world's leading publications focusing on the global custody industry. The publications rated and analysed the quality of settlement, safekeeping and operational risk of both major and emerging securities markets around the world.• Responsible for writing and editing a monthly newsletter, and contributing to the agency's tri-annual journals.

• Learned the fundamentals of financial journalism and all aspects of the print publishing process.• Took a variety of short courses on key aspects of journalism such as sub-editing, and media law.