Seasoned commercial leader, strategy and transformation consultant specialising in revenue growth via sales effectiveness, enablement and marketing performance. Recently returned home to Queensland after 6 years in the UK driving change for VC / PE-backed businesses and mid-large corporates.Strong track record of success leading and helping high performing teams, and omni-function ‘pods’, to achieve significant, sustainable revenue growth through process reengineering and digital transformation of the end-to-end revenue generation ecosystem (CX, sales, marketing, product, proposition, on-boarding, up-sell / on-sell, retention). Particular expertise and a demonstrable track record improving lead generation, prospect nurture and increasing sales conversion / up-sell / on-sell results in B2B / B2C / D2C situations.Deep experience developing sales and marketing strategy, designing processes and implementing / integrating enterprise ERP / CRM solutions (eg. Salesforce.com, SAP, Adobe, Microsoft, Oracle, Marketo) as well as selecting and integrating smaller, specialist MarTech and sales enablement technologies as appropriate. Highly skilled in reporting (analytics, attribution modelling) and conversion rate optimisation (CRO).Expertise in custom sales process design / process reengineering, and selection / implementation of widely-used processes including SPIN, Miller Heiman, Account-Based Selling (ABS) etc.Skilled and qualified project / change practitioner specialising in front office transformation with over 15 years’ experience (PRINCE2, MSP, Lean Six Sigma-qualified. Experienced in Agile, PMBoK, ADKAR, 7S, Kotter).Strategic and hands-on. Highly commercial and ROI-focused. Solid, demonstrable track record of adding real value to the bottom line.