As the Digital Director, I lead a team of digital marketing specialists who specialise in various areas such as search (SEO & PPC), display, online video (programmatic), paid social, and website development. Our diverse client portfolio spans across FMCG, ecommerce/retail, automotive, and travel/leisure sectors. My role involves creating and executing integrated digital campaigns for both existing clients and new prospects. I ensure that client objectives are not only met but exceeded, using clear and measurable KPIs. Additionally, as a member of the Senior Leadership Team (SLT), I play a crucial role in aligning our strategies to achieve client goals through a comprehensive planning and activation approach.

Responsible for managing the digital team and Account Directing our global FMCG client, leading the double-digit growth in the UK&I and EMENA regions across digital channels. Using innovative data analysis to productise and deliver a fully integrated strategy, which brands are using to maximise ROI across an omnichannel approach.

Responsible for managing the organic search team, creating personal development plans and growing the team in order to support the expanding client base. Account Managing our global FMCG client, hot-desking at their headquarters on a regular basis in order to support the client and develop the relationship across business divisions. Led the team to win the 2017 Nestle Supplier Award for ‘Best Innovation in Marketing and Sales’ for our phenomenal results in the pet care division.

Managing a team of 6 in the digital marketing department, leading on all aspects of digital, including SEO, PPC, social media, display and conversion rate optimisation (CRO). Ensuring a fully integrated approach on all accounts, both across existing and new business opportunities. My experience covers a number of national and international accounts, including global football news, the UK’s leading home improvement sites, European travel, fitness, B2B/ B2C construction, international ecommerce and FMCG.This includes an award for Best Integrated Campaign in the UK Search Awards, for work on ADT, the UK’s leading home security brand.

Working within the Bloom Digital Marketing Team, adding strategic insight and planning for a number of large clients, globally and nationally, across all areas of digital marketing, including SEO, PPC, CRO, analytics and affiliates.

Working within the Bloom search team, I have a strong focus towards on page and technical SEO, as well as off site link acquisition and relationship building.I am a keen analytics enthusiast and I'm always wanting to know and learn more.

I worked as a senior Search Engine Optimisation (SEO) Executive for Axonn (formerly Adfero), consulting on a number of client websites on a daily basis. This role covered all aspects of SEO, from on site optimisation, analytics and consulting backlink acquisition. The role primarily involved recommendations through site analysis and improvements which can be made to increase optimisation and visibility within search engine. I have experience in a range of analytics packages, with strong knowledge of Google Analytics, landing page optimisation, social media and email newsletters.I embarked on a 6 month trip around the world in February 2011, retuning in August 2011, whilst Adfero kept my position available upon my return. This trip gave me the opportunity to do something I had always wanted to do, taking in such places as South America, Australia and SE Asia, whilst developing myself as an individual.

In my role with ICON Health & Fitness I was responsible for the marketing, management and sales of the 2 brand websites, ProForm and NordicTrack. These are two of the largest brand of fitness equipment in the world, which incorporate some of the most innovative technology around, such as iFIT. Within my time at ICON, I also organised and ran a team of 5 at a fitness expo in Birmingham, Leisure Industry week, which was a huge logistical task as well as pitching and generating leads. ICON has offices in Italy and France, as well as the parent company in America, this is where my online marketing skills developed as I was given the opportunity to fly to the states and develop my training, which included an IBM CMS, PPC and SEO. Once I had had the training and exposure, I wanted to learn more, incorporating PPC and optimising both sites for search engines.