Chief Revenue Officer
Current• Provide the leadership and strategic vision needed for the Direct Sales, Partner and E-Commerce Channels to reach their full potential in driving sales and profits.• Design & Develop an update of the brand vision, standard and growth of company and product lines.• Oversee the processes to execute the brand vision, ensuring that brand content and image creation optimizes current brand opportunities while developing new marketing approaches that are consistent with the brand's values and aesthetics.• Identify new growth vehicles and strategies to meet sales and profit expectations • Manage Corporate P&L and lead growth strategy from top to bottom.• Develop sales and profit plans, ensuring that strategic and budgetary goals are met in the most efficient and effective way.• Manage cross-functional team (Marketing, E-Commerce, Creative, and PR). Lead team by clearly defining the strategic purpose of role(s), establishing individual performance expectations, providing continuous feedback, coaching and developing, conducting ongoing recognition, and succession management.• Partner collaboratively with other members of the Senior Leadership Team.• Partner extensively throughout the organization (Operations, IT, Finance, and others) to develop and support cross-company multi-channel strategies that lead to increased market share across all product lines and consumer segments.• Develop integrated brand enhancing marketing programs that cohesively speak to our clients during every interaction including Direct Marketing, Digital Marketing, Advertising, etc.
