James Lower Email & Phone Number

Honolulu Hawaii

Facilitation Consultancy providing Brand Development, Quantitative Research, and Consumer Retention/Acquisitions.Experience in identifying business problems, formulating hypotheses, developing analytic plans, conducting research and analysis, synthesizing conclusions into actionable solutions, and helping to implement recommendations.I have confidentially consulted a wide array of clients from Mid-Large Cap Companies, VC/Angel/Peer Investors to Fortune 100/250/500/1000 Senior Executive Teams, and Bootstrapping Entrepreneurs.Expertise Summary:# Marketing & Advertising# Brand Development# Online/Social Media Marketing# Search Engine Optimization (SEO)# Search Engine Marketing (SEM)# Referral Sourcing / Lead Generation# Affiliate Sales Management/Recruiting# Integrated Marketing Communications# Quantitative Research# Consumer Socialization/Neuroscience# Consumer Retention and Acquisitions# Social Selling# Buying Behavior# Social Media Outreach# Cause Marketing Event Management2015 I created a data mining tool to explore consumer data, create visualizations, and draw insights while answering both general and well defined business questions with comprehensive data: all while conducting relevant customer behavior analysis, portfolio diagnostics, competitive analysis and/or industry economics research

Anchorage, Alaska Area

In 2009 I created Gold Star LLC. a management holding company for my newly opened restaurant. In 2008 I conceptualized and personally funded an Alaska multi-unit family friendly restaurant concept named “Boss Hoggz All-American Diner”. Alaska was an exciting and very un-predictable marketplace. The building I leased already had 2 major corporate restaurant offerings fail at that location, one of those within a year. Currently the restaurant is in its sixth year of operation and continuing projection milestones of 37% growth. In 2014 my wife was offered her dream opportunity at University of Hawaii. To make a very long and in-depth story short; this year I finalized the sale of my restaurant and have permanently relocated to paradise. My restaurant business knowledge and expertise includes Restaurant Start-Ups, Turnarounds, Acquisitions, Brand Development, Profit & Loss Audits/Analysis, ROI & KPI Strategies, Consumer Marketing Management, Construction Design, Food & Beverage Feasibility.Expertise Summary:# Restaurant Branding & Design# Business Development Consulting# Customer Experience; Loyalty Marketing Programs# Employee Performance Review/Placement Evaluation# Professional Interaction Pragmatics# Brand Awareness and Positioning# Social Media Marketing# Yelp Consulting & Reputation Management# Website and Consumer Attention Placement# Managed Marketing and Email Services# Creative Front of Mind Customer Interactions# Streamlining Operations; Technology Integrations# Construction/FF&E Services (Furniture, Fixtures, & Equipment).Gold Star Clients include Fine/Fast/Casual, Themed and Family Owned Restaurants, Corporate/Private Hotels, Ultra-Lounges/Bars, Gourmet Markets and other enterprise's with a Hospitality component. From Full-Service Concept Development, Construction, Restaurant Management Contracts to Employee Performance Evaluation and Hands-On Opening Support, we do it all.

Googleplex Mountain View Ca.

Private Contractor - Confidential Nature, Non-Disclosure Agreement in place.

Portland, Oregon Area

I was responsible for over $10 million of annual revenue from some of Yahoo!’s most valuable search clients in the Hospitality industry.Job Responsibilities:• Manage a book of business consisting of up to 20+ direct clients.• Analyze data and insights to aggressively drive revenue for the entire book.• Have a deep understanding and ability to analyze client ROI / CPA goals and data, media buying cycles, Web site architecture, product/brand development, marketing strategies, target demographics.• Understand how search marketing products will assist accounts in reaching their marketing goals.• Proactively create strategic recommendations and implement solutions for top clients.• Optimize marketing campaigns by analyzing performance data and recommending adjustments to key performance drivers.• Work with the internal Editorial team on keyword expands, improved titles and descriptions, additional Match Types and enhanced bidding strategy.

Sacramento, California Area

Director of Sales Marketing responsible oversight of a 42 member unit tasked with gathering and leveraging competitive intelligence about existing and prospective market verticals, generating new partnerships and assessing the efficacy of digital marketing expenditures with the overarching goal of expanding the division’s net revenue.• Drove new revenue against a quota and incentive plan in excess of $10M per year.• Oversaw strategic relationships and business development programs with key partners. • Managed relationships with C-level client management at major client accounts including Time Warner, WWE, Club Med, Hilton Hotels & Resorts, Carnival Cruise Lines, and others.• Developed sales and marketing collateral; design programs for lead generation and sales management.• Negotiated price, scope, and terms for contracts within technology-intensive client relationships.• Oversaw key engagements with some of the companies largest clients, including scoping and pricing of work, negotiation and execution of contracts.

San Francisco Bay Area

From 1996-2001 Masters Institute was the first and largest multimedia training schools of its kind. I was very fortunate to be part of an executive team that was dedicated to pioneering “Distant Online Education”. I assisted in creating the first for-profit private institution online technical college to have access to traditional Title IV funding and the approval of the United States Department of Education.My direct responsibility was managing the division’s ongoing implementation and utilization of product/brand development (i.e. developing tangible content for desirable advanced education programs/degrees for students interested in CAD, network certification, programming, and multimedia. From 98-2001 my oversight responsibilities included developing world-wide direct marketing partnerships and student acquisitions/retention strategies. I played an intricate roll in driving enrollment to over 12k students taking courses online and 1,900 more in taking courses on site.Summary-Aided in the development of strategies/policies/lobbies to create a “Distant Online Education” pilot program that in 1996 was approved and accepted by Washington D.C and the United States Department of Education.Personally created and managed executive education area workflows and lead the division’s digital communications.

Bachelor'S Degree, Information Technology

Business, Management, Marketing, And Related Support Services

Science, Technology, Engineering, and Math (STEM) education