James L. Perez Email & Phone Number

• Managed and advised 150 real estate agents and teams nationwide, with an annual budget of $4.2M.• Developed data-driven strategies to promote client growth and retention.• Provided in-person training, coaching, and transaction assistance.• Evaluated market potential and future trends to unearth business opportunities and develop business strategies. • Supervised and evaluated agent performance, providing constructive feedback and identify areas for improvement. • Increased brand recognition by employing evidence-based marketing practices.• Analyzed customer data and campaign performance to drive ongoing improvements.• Consistently exceeded success metrics and revenue/retention goals by up selling Zillow products and services.

• Established, developed and grew the organization's white-label department.• Led all prospecting and pitching activities, and recruited suitable teams for onboarding.• Supervised full-scale marketing campaigns across various industries & locations as a white-label partner.• Developed promotional tools and systems to standardize PR approaches and messaging.• Directed strategic messaging initiatives to guide or control critical messaging.

Richland/Kennewick/Pasco, Washington Area

The Arts Commission serves to enhance and enrich Kennewick's quality of life for residents and visitors by fostering an artistic environment that promotes a sense of community, creates public venues that instill a unique identity, and supports opportunities to have fun.

Greater Seattle Area

• Managed marketing strategies and relationships for 120+ multi-family housing clients, overseeing an annual advertising budget of $2M+.• Responsible for leading project management efforts and creative consulting for clients.• Devised and developed internal marketing efforts to build campaign reach.• Leveraged market and competitor data to identify market opportunities and gaps.• Proactively managed, up-sold, and nurtured relationships with large multi-family corporations.• Researched ongoing trends and analyzed historical data within the rental and short term housing industry.

Greater Seattle Area

• Responsible for planning, organizing, managing and executing hundreds of projects from beginning to end. • Copywriting and creative direction given through search, social, display, and email marketing.• Responsible for leading project management efforts and creative consulting for clients.

Bellevue, Washington

• Developed brand strategy and creative direction for the company which involved an overhaul of an older, established identity. • Managed lead generation as well as direct mail campaigns across the nation targeting a niche demographic.

Bachelor Of Arts (B.A.) Marketing - Digital Media, Marketing

Education record