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Healthcare technology full-stack marketing leader with 15 years of experience in the go-to-market of healthcare innovations for healthtech (data, CDS, SaaS, data & analytics platform, AI), medtech (implantable, imaging), life sciences, and digital health.Core Competencies- Go-To-Market (GTM) Strategy- Product Launch- Sales Enablement- Content Marketing- Digital Marketing- Account-Based Marketing- Brand Marketing- Customer / Partner Marketing- Market Research- Competitive Intelligence- Market / Opportunity Assessment- Team DevelopmentMarketed across the healthcare ecosystem including provider groups/hospitals/IDNs, ACOs, payers (Medicare Advantage, ACA, Medicaid), retail pharmacies, technology developers (EHRs, population health management, digital health, telehealth, supply chain).
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Vice President MarketingOstroIrvine, Ca, Us -
Senior Director Of MarketingApixio Apr 2022 - PresentSan Mateo, California, UsApixio is the Connected Care Platform at the intersection of health plans and providers. Our actionable AI technology, flexible services, and seamless workflows power accurate payments and high-quality patient care so healthcare organizations can thrive as the industry moves toward value-based reimbursement models. -
Director Of Product MarketingApixio Sep 2019 - Apr 2022San Mateo, California, UsLed the GTM and portfolio expansion from two to seven solutions for value-based care (risk adjustment, quality, point of care guidance, prior authorization, EHR chart retrieval, bi-directional EHR interoperability). -
Senior Manager, MarketingFdb (First Databank, Inc.) Apr 2019 - Aug 2019South San Francisco, Ca, Us -
Senior Product Marketing ManagerFdb (First Databank, Inc.) Jan 2016 - Apr 2019South San Francisco, Ca, UsFDB (First Databank), part of the Hearst Health network, is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise clinical, operational, and financial decisions.Led the GTM market expansion with new products: • Meducation - SMART on FHIR medication adherence SaaS solution for hospitals, pharmacies, care management - available in Epic App Orchard, Cerner code, Allscripts App Store, athenahealth Marketplace; received 2019 Cerner code Program Adoption Award - largest deployment at Dignity Health across 35 hospitals• FDB Targeted Medication Warnings - patient-first medication decision support using lab results, risk scores, and pharmacogenomics• FDB Prizm - medical device database (UDI) for supply chain and clinical use• FDB Pet MedKnowledge - pet medication database for retail pharmacy and payers -
Global Product Marketing ManagerSiemens Healthineers Mar 2012 - Jan 2016Forchheim, De• Managed the GTM strategy for Siemens point-of-care and portable ultrasound portfolio globally• Launched ACUSON Freestyle, the first wireless ultrasound system, for point of care and interventional procedures• Experience across clinical specialties (radiology, cardiology, interventional, musculoskeletal, anesthesiology, emergency, sports medicine, pain management) -
Market Intelligence AnalystPatientsafe Solutions Jun 2010 - Sep 2011San Diego, Ca, Us• Jumpstarted the GTM for Apple-based mobile point-of-care solution integrated to EHRs• 2011 WSJ Top 50 Venture-Backed Companies -
Product Marketing AssociateMedtronic Nov 2009 - Jun 2010Minneapolis, Mn, UsEndovascular Innovations - supported the GTM for stent grafts to treat abdominal aortic aneurysms -
Graduate StudentKeck Graduate Institute Sep 2007 - May 2009Claremont, Ca, Us• Veracyte, Inc. (Molecular Diagnostic) - Team Master's Project - Market Assessment• Theravance, Inc. (Pharmaceutical) - Team Master's Project - Strategic Planning• Independent Study - Best Practices on the Placement of Biotech Manufacturing Facilities in the US and WW -
Global Strategic Marketing InternBayer Healthcare May 2008 - Aug 2008Leverkusen, North Rhine-Westphalia, DeHematology - Competitive Intelligence - recombinant Factor VIII for hemophilia A patients -
Product Research InternInvitrogen Jun 2006 - Sep 2006Waltham, Ma, UsOptimized T7 Polymerase Assay -
Research AnalystThe Lancer Group Jun 2005 - Jun 2006La Jolla, California, UsRetained Executive Search for Private Equity firms specific to their portfolio companies -
Research AssociateSolulink Biosciences Feb 2005 - Dec 2005Lab work - synthesis, conjugation, purification
James Lu Skills
James Lu Education Details
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Keck Graduate InstituteBusiness Of Bioscience And Clinical & Regulatory Affairs -
Uc San DiegoPharmacological Chemistry
Frequently Asked Questions about James Lu
What company does James Lu work for?
James Lu works for Ostro
What is James Lu's role at the current company?
James Lu's current role is Vice President Marketing.
What is James Lu's email address?
James Lu's email address is jl****@****lth.com
What is James Lu's direct phone number?
James Lu's direct phone number is +131757*****
What schools did James Lu attend?
James Lu attended Keck Graduate Institute, Uc San Diego.
What are some of James Lu's interests?
James Lu has interest in Football, Entrepreneurship, Economic Empowerment, Technology, Education, Baseball, Medical Innovation, Poverty Alleviation, Science And Technology, Sports.
What skills is James Lu known for?
James Lu has skills like Medical Devices, Biotechnology, Healthcare, Biomedical Engineering, Cross Functional Team Leadership, Product Launch, Entrepreneurship, Product Marketing, Competitive Analysis, Lifesciences, Start Ups, Strategic Planning.
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