James Macsmith Email & Phone Number

Sydney, Australia

• Digital content planning, strategy and execution for key agency clients in line with timeframes, budgets and business objectives• Create and execute briefs including blogs, short and long form articles, infographics, ebooks, white papers and video content• Social media planning, strategy and execution /SEO best practice• Stakeholder management up to and including the executive level• Copy writing for marketing collateral,campaigns, EDMs, social media and Google Display Network • Use and analyse Google Analytics to gather relevant insights and apply them to strategy and execution• Commission and manage freelance writers and designers

Sydney, Australia

• Creating, strategising, editing and optimising digital content for News Corp digital mastheads and news.com.au in line with revenue and readership targets• Social media strategy and execution/SEO best practice/stakeholder management• Use of analytics to inform strategy and content creation decisions• Cover breaking news in a high pressure, extremely time-sensitive environment• Long and short form writing, including features, for both digital and print

Sydney

Creating content for Australia's leading media digital, online and print outletsLead and streamline external and internal communications policiesSocial media curation, editing and contributionStrategise calendar of content creation and release in a highly time-sensitive environmentHighly effective stakeholder managementKey consultant in budget approvalsVital contact point in dealings with contractors and freelancersSales support and consultancyWriting for SEORegular radio appearances on Triple M and SEN

Produced high quality content across a number of SBS’s key internet propertiesSocial media editing and strategyCMS managementKey point of contact in the company’s internal communications policyAdministrative tasks such as organising and directing video shoots, liaising with talent and agents and completing complicated staff rosters

Freelance and contract writing and reporting with AAP, CNN and boutique publisher Big Splash MediaProvided content and edition on a variety of subject matter across the current affairs cultural and sporting spectrumsCrucial point of communication with clients to ensure deadlines were always met and expectations always exceededWrote on a variety of community and council issues for local newspaper The Strathfield Scene and was a key contact in developing and fostering relationships within that community

Sydney

Provide layout, sub-editing and commissioned articles for ACP's stable of rugby magazines including Inside Rugby Wallabies', All Blacks' and Waratahs' match-day programs and Zoo magazine.Key point of liaison between publications and contributors

Redfern

Charged with helping to promote and grow the most recognisable sporting brand in AustraliaResponsible for creating fresh and engaging content for, and updating the club’s website on a daily basis through written, pictorial, audio and video channels, managing the CMSSocial media editorSales support, communications direction and stakeholder management support to the sponsorship, membership and football arms of the RabbitohsPlayed a lead role in the design, functionality, content production and editing of all club marketing publications in both print and online and in campaigns aimed at boosting sponsorship revenue and membership numbersKey point of contact for public relations, media enquiries and liaison in a crucial period for the club after the private takeover of Russell Crowe and Peter Holmes a CourtDrafted clear and concise media releases

Sydney, Australia

Provided top quality content across a variety of subject matter across The Sun-Herald and The Sydney Morning Herald including travel, police, courts, features, literature, television and sportConsultancy role between advertising and editorialCreated content ideas and served as a content consultant on section layoutsKey contact point in external communicationsWorked to tight, rolling deadlines in a collaborative team environment

Inbound sales callsDealt with a high volume of customer enquiries in a fast paced team environmentKey point of contact in stakeholder managementDeveloped highly professional phone manner

Master'S Degree, Master Of Arts In Journalism

Master of Arts in Journalism

Bachelor'S Degree, Arts, Media And Government

Bachelor of Arts

High School Certificate