James Mahoney Email and Phone Number

(Brand leader responsible for marketing and membership strategies that serve the needs of international educators.)• Built an integrated brand marketing and membership organization to meet highly segmented market needs.• Developed direct response campaigns with direct mail, print and digital advertising, email, SEM, and social media.• Implemented new integrated marketing and communications channel strategies, increasing sales (22% pre-pandemic).• Directed organizational brand discovery, brand research, product evaluation research and member needs research.• Developed and implemented a successful organizational rebranding strategy that was adopted with board approval.• Increased membership by 14% with segmented acquisition, engagement, and retention communications.• Supervised a comprehensive membership program evaluation, market studies, and new membership model design.• Designed a comprehensive new membership model in that is being implemented to expand international membership.

(Brand marketing leader responsible for brand strategy and product marketing that serve the needs of global educators.)• Implemented new integrated marketing and communications strategic plans focused on leveraging internal integration opportunities and maximizing the return on investment.• Developed successful marketing plans to support integrated advertising, direct marketing, and communications for 14 product lines that increased year-over-year revenue by 5.4%, following 3 successive years of declining revenue. • Managed the brand portfolio and launched ASCD Arias, ASCD Professional Learning Services, and EduCore brands.• Directed direct response campaigns across, direct mail, print, digital display, video, SEM, and social channels.• Repositioned mature product lines and services to focus on end-user value and return on investment.• Co-chaired content steering committee to drive continuous development of market-back products and services.

(Chief marketing officer responsible for brand strategy, marketing communications and public relations.) • Authored and updated the business models for XStreamHD and two wireless transport ventures.• Launched an integrated brand marketing and PR program that built favorable brand equities for XStreamHD.• Implemented successful three-year global PR campaign that over-delivered ad value equivalency and favorable press.• Directed marketing acquisition campaigns across digital display, SEO/SEM, video, print and social media channels.• Managed agency relationships with Ayzenberg Group, Questus and R&J Public Relations. • Negotiated strategic partnerships / affinity relationships with global consumer electronics and entertainment brands.• Implemented advanced digital media tactics utilizing behavioral targeting, remarketing and sequential messaging.

(Brand leader responsible for integrated brand planning, digital strategy, and customer relationship management.) • Directed $100 million brand and direct response program, inclusive of offline, digital/social, affiliate marketing. • Developed successful direct response (digital, cross channel) campaigns for 9 lines of business generating 322% ROI.• Managed agency relationships with Razorfish, BBDO, Arc Worldwide, Starcom MediaVest and Halogen.• Negotiated partnerships with Google, Yahoo, MSN, AOL, broadcast / cable networks and print media.• Analyzed cross channel media performance data to continuously optimize media channels (display, SEM, DRTV).• Fielded brand tracking research, online customer experience research and an enterprise attribution study. • Implemented agency scorecard, aligned with business objectives and KPIs, to incentivize performance.

(Global brand and communications strategist for LYCRA and Tactel brands. Business acquired by Koch Industries.)• Directed $200 million integrated global brand campaign, inclusive of brand advertising, co-op marketing and PR.• Managed relationships with McCann-Erickson, Doner, Saatchi, MediaEdge, Harris Interactive and Organic.com.• Developed 5-year brand plan for LYCRA and Tactel brands.• Fielded market research, inclusive of brand tracking, attribute, brand extension, identity and positioning studies.• Directed global interactive marketing and CRM strategy for DuPont Textiles and INVISTA.• Launched brand extensions and global licensing programs.

(Global brand strategy and communications leader of international telecommunications research, consulting and electronic news services firm. Sold all Intellectual Property of The Strategis Group with the Chairman in 2002.)• Developed integrated brand marketing and PR strategy with partner agencies Weber Shandwick, and Valu.net.• Published and edited 5 digital CommNOW electronic news services. Increased subscriptions by 6%.• Marketed and promoted 50 syndicated research studies annually with integrated communications.• Implemented successful cross-channel media program that resulted in a 20% reduction in cost per acquisition (CPA).• Re-launched Strategis Advisory Service, leveraging the combined resources of the research and consulting practices.• Conducted media training for senior analysts and senior company management with Weber Shandwick. • Launched eCommerce platform and managed website development to drive volume with better customer experience.

(Brand leader responsible for launching Starpower Communications (now RCN). Pepco dissolved the business unit in 2001.)• Directed marketing strategy and communications for Pepco Communications and Starpower Communications.• Managed $50 million brand advertising and media budget (online and offline) for Starpower, Erols and PepData.• Negotiated agency agreements with Lowe & Partners, Margeotes Fertitta, Rockey & Rockwell Media and Wave PR.• Executed marketing communications inclusive of creative development and planning of traditional and digital media.• Implemented retention and loyalty programs to minimize customer churn and service level migrations.

(Marketing and communications strategy and research leader in test market of global multimedia company. Recruited from Time Warner by Pepco Communications to build competitive next-generation broadband telecommunications ventures.)• Managed execution of direct marketing campaigns including creative development, channel planning and media plans.• Launched Road Runner broadband and President’s Club loyalty program with integrated advertising and PR blitz.• Directed qualitative and quantitative market research and analysis associated with advertising and product research.• Collected secondary research (Nielsen, Arbitron, Donnelly, Claritas, Time Inc.) for channel lineup recommendations.• Developed campaign management tool to segment consumers, measure retention and response and to calculate CPA.

(Global marketing communications and planning leader for international consumer products corporation. Major brands included Arabia, Hackman, Iittala and Peerless. Completed contract in 1996.) • Directed advertising, direct marketing, media planning and research for U.S. businesses.• Executed marketing communications, inclusive of creative development and planning of traditional and digital media.• Managed advertising and media relationships with Ogilvy Nordic and Marcy Design Group.• Evaluated business plans, marketing strategies and organizational fit of business units for the office of CEO.