James Mailer Email & Phone Number

Sweden

As a Marketing Manager at Ovako, I work to bridge our 500-year legacy with the future, modernizing our brand and positioning Ovako as a forward-thinking leader in sustainable steel manufacturing.Key Responsibilities:• Paid Marketing Strategy: Lead project management for paid marketing campaigns, ensuring targeted, effective use of advertising across channels.• Digital Asset Management (DAM): Oversee and optimize our DAM system, streamlining access to assets and maximizing their value for the team.• Content & Web Management: Serve as the front-end editor and content creator for the Optimisely website, crafting engaging copy and visuals to enhance user experience.• Analytics & Performance Reporting: Analyze campaign data (Google Ads, Meta Ads, Google Analytics) to refine strategies, improve KPIs, and drive better results.• Newsletter Oversight: Manage newsletter content and analysis using Microsoft Dynamics 365, curating insightful updates that resonate with our audience.• Content Creation: Develop high-quality content for press releases, the website, and LinkedIn to amplify Ovako’s vision and industry leadership.• Social Media Strategy: Oversee our presence on LinkedIn and Instagram, building engagement and growing our brand’s voice.My role combines strategic thinking, data-driven insights, and a passion for storytelling to build Ovako’s digital presence and foster its evolution in the modern market.

Sweden

Help build and strengthen the brand ethos to move it from a start-up to a household name in the golf apparel industry.• Project manager for paid marketing strategy alongside an agency • Shopify (front end) editor and content writer • Interpret and report analytics data improve results of marketing campaigns (Google ads, Facebook ads, Google analytics)• Community builder and activator with numerous influencers • Content creator for Instagram organic, Instagram ads, Google Ads and Tiktok organic• Marketing automation specialist: creating, sending out and analysing newsletter campaigns• Collaboration and partnerships manager with professional players and also other brands

Stockholm, Stockholm County, Sweden

• Project manager for paid marketing strategy• Website (front end) editor and content writer for all websites on a global scale• Project manager for all marketplaces on Amazon• Press release, website, LinkedIn content creator• Ownership of the PIM portal where all images are stored and filtered• Manage the ambassador portal where data is stored and contractual agreements are uploaded• Ownership of the internal communication (globally) around launches and weekly newsletter

Stockholm, Sweden

Account based management for several markets across Europe. Responsible for overseeing and managing new product launches, tracking and analysing social media metrics and building the brands together with the distributors.Key contributions:• Manage and build presence on social media channels (IG and Facebook)• Monitor and analyze standard marketing metrics (google analytics and social media)• Build annual marketing plans for all brands and markets• Plan, coordinate, and oversee the launches of 7 new products• Plan and implement brand and Influencer paid social media campaigns• Oversee and manage marketing budgets of all markets (7 countries)• Support the area sales manager with client proposals and presentations • Working with the digital/in-store marketing strategy in ongoing campaigns and product launches

Stockholm, Sweden

Helped plan, implement, and monitor the marketing activities. Researched market trends and aided the distributors to ensure consistent brand image and voice.Key contributions:• Oversee influencer strategy, identification of influencers that align with the brand, management of outreach, and coordination of seedings• Content creation for social media including Instagram and Facebook • Coordinate, produce and distribute email marketing to the entire Vitamin Well organisation (200 employees)• Coordinate and implement events for NOCCO, Barebells and Vitamin Well• Coordinate product launches with the communications + logistics team and distributors.• Find new ambassadors to help build the brands/Influencer marketing

Stockholm, Sweden

Created and maintained a strong online presence, posting engaging content and communicating with clients and customers through online channels.Key contributions:- Created and published content for all social media platforms- Facilitate online conversations with customers and respond to queries- Develop an optimal posting schedule, considering web traffic and customer engagement metrics- Suggest new ways to attract prospective customers, like promotions and competitions

London, United Kingdom

A truely rewarding experience, working with children to ensure that they get the best opportunity possible. A lot of thinking on my feet and acting on instinct but then also planning and strategizing learning and behavioural methodsKey contributions:- Planning lessons- Correcting students work- Being able to improvise- Calm under pressure

Orlando, Florida Area

An amazing experience working for the most exciting brand on the planet. Rubbing shoulders with people from different cultures and upholding the finest standards that Walt Disney instilled in me.Key contributions:- Lived and breathed the Walt Disney brand- Customer interaction and queries- Look after welfare of customers- Hold a current CPR licence

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: Basketball and AFL teams

High School

Activities and Societies: Football, Basketball