James Malito, Mba Email & Phone Number

Phoenix, AZ, US

• Managed a marketing team in crafting and executing strategies that elevated musical artists' commercial success with a focus on brand development, brand growth, audience engagement, and revenue maximization.
• Orchestrated targeted media campaigns across digital platforms, radio, out-of-home (OOH), print, and TV enhancing market presence and driving successful business outcomes.
• Leveraged data-driven insights and market analysis to refine strategic decisions, boost campaign performance, and achieve quantifiable results.
• Oversaw budget allocations optimizing ROI through diligent KPI monitoring and comprehensive SWOT analysis.
• Successfully created, booked, and executed promotional trips/events around musical artists’ shows in partnership with radio stations across the country generating thousands of dollars in revenue for artists and stations.
• Collaborated with cross-functional teams including agents, publicity, and digital department to ensure seamless product launches and increase artist exposure, streaming, and sales.

Remote

• Led a high-performing team that executed innovative traditional and digital marketing campaigns propelling Tenille Arts to unprecedented success on the country music charts.
• Led marketing campaign that propelled Tenille Arts' "Somebody Like That" to #1 on the national country charts achieving 24 million streams a month and generating $120,000 a month in revenue during the pandemic..
• Demonstrated strong leadership by coordinating with digital team to devise and implement online marketing strategies, significantly enhancing digital engagement and visibility.
• Strategically managed budgets, continually optimizing ROI, tracking KPIs, and conducting thorough market and SWOT analysis.
• Directed multi-channel advertising initiatives, including radio, OOH, print, and TV, to solidify market positioning and drive artist growth.
• Adapted and evolved marketing strategies based on ongoing performance data and industry developments ensuring sustained market presence and profitability.

• MGT 303-Concepts in Management, in the classroom (2007-2014).
• Taught: Organizational Development, Managing Diversity, Effective Teams, Emotional Intelligence.
• Text: Organizational Leadership (Kreitner & Kinicki).BBA 303-Business Management, online (2009-2019).
• Taught: Leadership, Economics, Accounting, Ethics, Company Cultures, Business Law.
• Text: Understanding Business (Nickels, McHugh, McHugh).

Remote

• Played an instrumental role in leading Broken Bow Music’s marketing efforts that contributed to the company’s $100 million acquisition - transitioning from a small entity to a major industry player.
• Marketed 20 #1 records for Jason Aldean resulting in over 15 million CDs sold and contributing to the $100 million valuation leading to the successful acquisition by BMG.
• Spearheaded marketing initiatives across key U.S. markets, driving significant increases in radio airplay, streaming, and sales for high-profile artists.
• Executed comprehensive advertising strategies across radio, OOH, print, and TV, reinforcing brand positioning and fueling growth for the label's artists.
• Applied data analytics and market research to steer strategic decisions, enhancing the effectiveness of marketing campaigns and delivering measurable success.
• Directed budget planning and execution to maximize financial returns, with a strong focus on KPI tracking and market positioning through SWOT analyses.

Nashville, TN

• Managed the team that created and executed successful marketing campaigns for Blake Shelton and Faith Hill resulting in multiple #1 and Top 10 records and generating millions of dollars in revenue for Warner Music.
• Directed the promotional rebranding strategy for Faith Hill’s "Fireflies" album, revitalizing the targeted advertising buys across various media.
• Managed budgets ensuring optimal ROI through rigorous KPI analysis and strategic use of SWOT assessments.
• Promoted from Manager to Vice President due to a strong track record of successful brand management and strategic marketing initiatives.

Master Of Business Administration (Mba)

Activities and Societies: Pinnacle National Honor Society

Bachelor Of Science, Finance