Advised and supported the Managing Partner and his leadership teams on the full business management spectrum of the practice group, both strategically and operationally. Drove, coordinated or assisted the planning and tactics of projects and initiatives related to:Strategy refresh, launch and implementation.Production and project management of strategic documents/narratives, executive reports/packs, financial and commercial presentations, business cases and paperwork bundles for partner promotion / progression / recruitment processes, business plans and commercial papers.Recurring BAU operational rhythm, cadence and projects e.g. internal communications/updates, leadership and all-Partner meetings, report cascades, division townhalls, internal discussion groups, office moves and similar.Financial performance monitoring, hygiene, reporting and management.People and culture issues, DEI initiatives (race and gender) and strategic hiring.Roll-out and performance of technology and digital tools (both internal-facing and external client-facing). Key characteristics required for role included:Discreet handling of highly sensitive and confidential-to-leadership information.Comfort with, and involvement in, management decision-making discussions including at Board level.Ability to form relationships and informal teams quickly and effectively with a diverse range of colleagues.Ability to pick up and become familiar rapidly with a wide variety of projects, tasks, actions and subject matters.Adept at influencing others up and down the hierarchy as well as across different teams and divisions.

Helping the Disputes division at Herbert Smith Freehills (HSF) to grow their business by getting closer to potential and existing clients, raising profile and awareness, and communicating a compelling message to the marketplace. Specific responsibility for, and co-leadership of, the HSF teams specialising in financial services regulation and disputes, corporate crime and investigations, public / administrative law, contentious tax, IP and cyber security.Full strategic, budgetary and operational responsibility for external-facing projects focused on market differentiation and opportunity/revenue generation, working with the senior partners of the division on national, regional and global levels on planning and implementation involving the coordination of multi-office partner groups.Coached partners and senior associates on personal BD planning and client relationship planning, as well as acting as Account Director for a major client, driving overall relationship and planning/execution of BD activities.Undertook numerous client listening and feedback interviews with senior clients in a variety of industry sectors.

Led activity to support growth plans and join up multiple different teams, collaborating with senior partners and marketing leadership. Role profile:Strategic Adviser: Adapted, and secured approval to implement, the ‘tiered’ marketing strategy integrating for the first time previously disparate functional marketing plans under tiers ‘high value propositions’, sectors, client issues and key buyers, with associated prioritisation and proportionate budget and resource allocation.Campaign Leader: Identified long term and strategic priority campaigns, shaping them with lead partners and managing more junior resource in campaign planning, executing and reporting. Included proposition and USP articulation, effective targeting, optimising channels, tailored ‘sectorisation’ and tracking of BD follow up.

Assisted the respective leadership teams in their growth programmes to double in size and revenue. Highlights:Progressed from Marketing Executive to Senior Manager. Given greater people management responsibilities over time (from oversight of a marketing assistant to leading a team of eight) involving planning and prioritisation, performance and appraisal management, coaching and troubleshooting, resource allocation and budget ownership.Led and managed the Sales and Marketing Graduate programme, including interview and selection of candidates, coaching and mentoring, placement selection and evaluation and performance management.Accountable to leadership for all marketing of multiple service lines including Financial Sector Risk Consulting; Strategic Risk Management; Financial Crime; Regulatory and Criminal Investigations; Dispute Advisory/Expert Witness; Technology Risk and Cyber Crime. Portfolio lead for two of these service lines.Project management of profile- and revenue-raising campaigns covering the full marketing mix including thought leadership, events, online, advertising, PR and BD alongside key buyer targeting initiatives in close collaboration with Partners, marketing colleagues and sector teams.Advised and assisted new joiners and start-up groups on product and market development including building market profile, effective segmenting and targeting of key buyers, account management and client penetration.

Two roles: Marketing and Events Executive developing and executed internal and external events, publications and wider campaigns across product ranges. Subsequently, promoted to Communications Account Manager providing strategy, advice, leadership and coordination on the delivery of all external activities for two of four major industry segments.