Jimmy Bennett Email & Phone Number

Dublin, Ohio, US

• Led the planning, execution, and analysis of Wendy's Messaging calendar, leveraging data and analytics to embrace a unique and competitive Brand Voice, delivering 28 consecutive quarters of YoY sales growth
• Capitalized on consumer insights to build purposeful and long-term relationships with consumers, ultimately overtaking the #2 US Hamburger sales position by beating out Burger King
• Stood Up "best in class" Social Playbook, integrated across all Paid, Owned, Earned channels and partnerships; Introduced groundbreaking Influencer and NIL approaches to help tell critical stories
• Brought to life and evolved key relationships to celebrate Wendy's fans - most notably NCAA March Madness, NCAA College Football, NASCAR, CIAA, Bravo, X Games, SpongeBob, Rick & Morty
• Oversaw entire $350mm media plan and data analytics, implementing MMM strategy to highlight attribution, incorporating first and third-party data to uncover optimized, impactful, and business-driving pathways
• Coached and steered emerging international markets for success by extending Wendy's powerful brand voice and strategic brand positioning across the globe

Dublin, Ohio, US

Led the US Integrated Marketing Department at Wendy's and oversaw Creative, Media, Hispanic, Digital agency teams, focused on engaging consumers through organic storytelling, and building authentic relationships through key passions. An entire strategy focused on Making Friends...and then Inviting them to Lunch (and dinner, and breakfast, and for a.

Dublin, Ohio, US

Atlanta, Georgia, US

adult swim, Cartoon Network, Conan, Impractical JokersCable Faxie 2015 - Winner, Best Partnership Marketing

Atlanta, GA, US

• Categories: Movie Studios, Gaming, Fashion, Music, and the Oscars
• Developed integrated partnerships with key passions and partners across the entire Coca-Cola sparkling portfolio
• Sourced and negotiated talent for creative, PR, customer campaigns, multicultural team and events, applying in-depth knowledge of organizational needs to meet objectives
• Launched the Diet Coke Red Dress campaign in association with New York Fashion Week
• Secured and executed Coke’s largest film partnership to date with Universal’s Battleship and Coke Zero across 30 global markets and 5 corporate partnerships

Atlanta, GA, US

• Awarded Digital Publisher’s Award: ‘Best Use of Social Media’
• Managed annual brand plan process and all creative deliverables, including TV, packaging, and in-store
• Strategically rebranded Sprite as a digital player through key partnerships and platforms, leading to annual growth and reversing a four year trend of declines
• Built the Sprite Under the Cap mobile rewards program, connecting a loyal community of Sprite drinkers and receiving over 3MM mobile entries from teenagers in just two years
• Launched Sprite social media conversation via sprite.com, Facebook, and Twitter platforms
• Led the NBA and Lebron James relationships for Sprite, evolving Sprite Slam Dunk to allow fans to decide the winner, and created the grassroots national tour Sprite Slam Dunk Showdown across ten priority markets

• Winner - MediaWeek’s ‘Media Plan of the Year: Best Use of National Television’Accounts: Whirlpool, sanofi aventis (Ambien), New York Life, Citizen, Fujifilm, T-Fal
• Spearheaded research, targeting, planning and negotiating of national television, online and emerging technology inventory for five agency clients, managing budgets of up to $400 million annually
• Developed on-air sponsorships for sleep-drug ‘Ambien’, resulting in $3MM savings vs planned media spend and exceeded prescription sales goals by 47%
• Oversaw the pitch, assignment win, and eventual media consolidation from the merger forming Sanofi-Aventis, responsible for savings of $7MM in year one alone

London, GB

• Accounts: Hasbro, Reebok, 3M, Allergan (Botox)
• Launched Botox marketing, overdelivering national awareness goals by 140%
• Integrated Reebok into the premiere season of the CBS Primetime series Survivor

Master Of Business Administration (M.B.A.), Marketing

Ba, International Studies And German