• Led growth marketing for MESH, a unique networking platform for micro-entrepreneurs in Africa• Created strategies to expand user base from scratch to +150K through acquisition and retention efforts• Saved company $4,000 monthly by managing +200 nano & macro influencers internally and efficiently• Managed a team of digital marketers and designers to create content through effective delivery channels• Collaborated with product team for innovative product and service development… Show more • Led growth marketing for MESH, a unique networking platform for micro-entrepreneurs in Africa• Created strategies to expand user base from scratch to +150K through acquisition and retention efforts• Saved company $4,000 monthly by managing +200 nano & macro influencers internally and efficiently• Managed a team of digital marketers and designers to create content through effective delivery channels• Collaborated with product team for innovative product and service development based on customer needs• Executed strategic Customer Value Management to drive growth and create customer value• Designed and implemented ATL & BTL campaigns to meet revenue targets• Conducted research and shared analytical reports with external partners• Provided management with insight on customer segmentation and competitor analysis• Developed engagement strategies to imrove customer journey through marketing materials Show less

- Contribute towards overall strategic vision and planning for a distinctive Digital Networking product targeting young people in informal sector across Sub-Saharan Africa. Conduct research & insights frequently and share well analyzed reports and proposals in collaboration with external research partners - Perform and report to management on customer insights including base segmentation, usage analytics, competitor scan and tariff comparison for various business models. - Revenue… Show more - Contribute towards overall strategic vision and planning for a distinctive Digital Networking product targeting young people in informal sector across Sub-Saharan Africa. Conduct research & insights frequently and share well analyzed reports and proposals in collaboration with external research partners - Perform and report to management on customer insights including base segmentation, usage analytics, competitor scan and tariff comparison for various business models. - Revenue planning, setting targets in various markets and implementing comprehensive marketing plan to achieve targets - Go to Market Planning & execution Show less

• Directed cross-functional team for launch of T-kash mobile financial service brand• Boosted user base by spearheading Acquisition and Retention team to gain 500k users in 5 months• Awarded Execution Champion Q4 2018 for influential participation in Mobile Money Mobile Interoperability launch• Developed annual strategy and roadmap for Mobile Financial Service Brand, achieving service revenue targets• Played a crucial role as part of the team that championed successful re-brand… Show more • Directed cross-functional team for launch of T-kash mobile financial service brand• Boosted user base by spearheading Acquisition and Retention team to gain 500k users in 5 months• Awarded Execution Champion Q4 2018 for influential participation in Mobile Money Mobile Interoperability launch• Developed annual strategy and roadmap for Mobile Financial Service Brand, achieving service revenue targets• Played a crucial role as part of the team that championed successful re-brand from Orange to Telkom brand and driving sustenance• Sat in joint industry committee commissioned by the Central Bank of Kenya to conceptualize and launch Mobile Money Mobile Interoperability among the three players (Telkom ,Safaricom & Airtel) – Awarded Execution Champion Q4 2018• Responsible for defining Mobile Financial Services Brand strategy, allocation of service revenue targets and developing annual roadmap to achieve targets• Tasked with forecasting, planning and implementation of strategic pricing for various product buckets while conducting research to understand industry insights, market segmentation and developing promotions and 360 degrees campaigns to drive Top of Mind Awareness• Manage external stakeholders in developing go to market strategy , experiential campaigns and rolling out visibility in the market Show less

• Managed campaign systems to enhance service uptake and customer retention• Drove a 200% revenue growth through effective marketing and acquisition strategies• Boosted Mobile Money revenues by 300% within a year• Developed strategic segmentation models for Airtel Money product communication• Vital participant in Brand Plan Development including research and promotions• Worked with agencies/vendors for market results and customer research

• Led vendor collaborations for product development and market rollout• Managed team in creation of Airtel Money Transaction Channel• Led SIM and Airtel Money platform merger project• Oversaw 150% revenue boost from customer retention campaigns

• Pioneered cross-functional team coordination for product launches• Masterminded negotiation for key accounts and strategic partnerships• Executed initiative rollouts across yuCash agents nationwide• Boosted mobile payments efficiency by 30% through procedural enhancements

• Managed agent commission processing efficiently• Presented daily banking and merchandise reports• Administered float loads and ensured timely commission verification• Led a team of six to grow from a base of 70 Agency in January 2010 to a mark of 890 end of February 2010.

• Pioneered paperless recharge vouchers in Kenya• Expedited new retail integrations on E-Top up platform• Successfully trained retailers on the Airtime system

• Handled credit checks for loan applicants• Reviewed potential borrowers' employment history• Analyzed members' credit models for loan approval