Chief Executive Officer
CurrentWhiffAway Group is a recognised global leader in waterless urinal technology, biological solutions, closed systems, infection control and smart washooms. Joined the Company in 2005. The journey: Whilst completing my degree and starting with a single technician in a van, I developed and spearheaded implementing a new company infrastructure and business model for current operations. Restored the company to profitability in 2007, following over a year of High Court litigation and fighting patent infringement. Developed new award winning products, service models, a global supply chain, ring-fenced IP and co-ordinated a group re-brand by 2008.Established the Company and its overseas subsidiaries, including its distribution channel network in over 45 countries. Co-Founder in establishing of the Groups International Offices, either through joint ventures or acquisition. Group brands include VERTECO, PERRYMAC, WATERFREE and SANICUS, forming our four key pillars. Besides full P&L responsibility for the U.K & Ireland, activities include overseeing and being on the Executive Board of the Groups Subsidiaries in Australia, Germany, South Africa, the UAE and the USA. Highly commended in IODs Director of the year awards in 2019. Also been a guest speaker at major International conferences and have written standards that will help shape tomorrow's water efficient infrastructure worldwide. Between 2007-2021, have been strategically responsible for continuous profitable growth of between 38.8 - 51.5% per annum. The majority of which was achieved through challenging market conditions. In terms of positioning and vision, WhiffAway Group is and remains a global market leader in its core categories of interest. The Group has a detailed roadmap of entering more emerging markets and diversifying into new specialised product and service lines by making focussed investments in the coming years.