James Mcwilliams Email & Phone Number

Hawthorne, Nj, Us

Bracknell, Gb

• Base business management for treatments portfolio of Dr. Scholl's® brand.• Lead innovation commercialization for North America through concepting, P&Ls, packaging & promotion.• Present new and existing products to key account category merchants.• Launched over 20 new products in Footcare, First Aid, Skincare & Topical Pain.

Bracknell, Gb

• Innovation pipeline development and forecasting for 3-year strategy to grow under-indexed categories.• Briefed and executed media campaigns for TV and digital platforms.• Developed actionable insights from Nielsen and IRI data for 14 segments of treatments portfolio.• Budget ownership for treatments portfolio of Dr. Scholl’s® brand.

Bracknell, Gb

• Managed consumer promotion planning, budget, and execution across all divisions of Dr. Scholl’s® (Insoles, Treatments, Skincare) through FSIs, DFSIs, Direct Mail, and all other coupon programs to drive momentum at shelf.• Oversaw Amazon brand store content and layout to drive key SKUs and segments on e-comm.• Briefed agency partners through paid media programs and set KPIs to track performance of new and ongoing campaigns for US and international markets.• Packaging oversight for all new products and restages.

Vers-Chez-Les-Blanc, Vaud, Ch

• Managed agency relationships (creative & paid) to optimize end-to-end digital marketing funnel to educate, acquire, and retain new-to-brand consumers• Facilitated multi-million dollar digital media budget to support brand P&L• Led product renovation for all re-launches (packaging, positioning, copy, digital activation)• Managed influencer campaigns from brief stage through program launch and analysis• Pulled and analyzed SPINS market data to evolve positioning for hero SKUs and develop innovation• Introduced digital coupon which quadrupled email list over one year• Developed and tracked KPIs for marketing campaigns and paid media goals• Digital content management for brand imagery, videos, copy, blogs, and email campaigns• Managed charity partnerships and activations for Solgar® brand• Collaborated with sales to support trade marketing with in-store coupon programs to encourage trial

Vers-Chez-Les-Blanc, Vaud, Ch

• Led Amazon PDP creative and copy optimization for over 600 ASINs increasing sales by 72% MoM, while also seeing Subscribe and Save metrics increase by 361%• Re-imagined Amazon storefront consumer journey and revised creative to meet new brand guidelines and premium vitamin story, leading to a units-per-order increase of 19%• Led relaunch of brand website with agency partner increasing site traffic by 75%• Wrote all copy for new brand mission, story, and tagline for all digital touch-points• Migrated national sales promo from print to digital to save company over $100k per year• Implemented new account prospecting kit with DocuSign integration improving sales efficiency

Vers-Chez-Les-Blanc, Vaud, Ch

Franklin, Tennessee, Us

• Direct Response Marketing TV campaign management for $150k per week media-buy• Contributed to copy-writing and script writing for Direct Response Marketing TV and radio• Oversaw training of over 200 call center sales reps and managers for direct response platforms• Led sales training webinars, sales script writing, and continuing education of protein products in order to maximize sales techniques, product knowledge, and campaign success

Franklin, Tennessee, Us

• Handled the day-to-day business, technology, and scheduling needs of the CEO/Founder, Jordan Rubin• Managed all logistics, technology, and presentations for consumer product education events• Contributed to social media content creation and copy-writing through the use of Adobe Photoshop• Researched, budgeted, and built the company's media studio. Led audio and video content to promote the brand and educate consumers. Operated DSLR camera, lighting, sound, and prompter for video shoots