James Meadows

James Meadows Email and Phone Number

AI Marketing Leader | Sr. Director @ SmarTek21 | Transforming B2B with Artificial Intelligence @ WebDrake Marketing Consulting
Lake Stevens, Washington, United States
James Meadows's Location
Lynnwood, Washington, United States, United States
James Meadows's Contact Details

James Meadows personal email

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James Meadows phone numbers

About James Meadows

As a Senior Director of Marketing with 25+ years of experience, I am passionate about leveraging AI to transform marketing strategies and drive business growth. At SmarTek21, a leading provider of AI-powered SaaS solutions, I lead a cross-functional team to develop and execute innovative marketing campaigns that target the Banking, GRC, Telecom, and Insurance sectors.My expertise lies in leading cross-functional marketing teams to drive the adoption and growth of AI-powered SaaS solutions. I specialize in developing and executing comprehensive go-to-market strategies, data-driven campaigns, and cross-channel marketing initiatives that effectively communicate the value and impact of AI technology to diverse audiences. By collaborating closely with sales, product, and engineering teams, I have consistently achieved measurable results, including increased brand awareness, lead generation, customer acquisition, and multi-million-dollar revenue growth for SmarTek21 and its clients.I am a lifelong learner committed to staying at the forefront of AI advancements. I hold a certification in Prompt Engineering for ChatGPT from Vanderbilt University and actively share my knowledge through published digital marketing resources. My mission is to empower businesses to unlock the full potential of AI in marketing and achieve their growth objectives.

James Meadows's Current Company Details
WebDrake Marketing Consulting

Webdrake Marketing Consulting

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AI Marketing Leader | Sr. Director @ SmarTek21 | Transforming B2B with Artificial Intelligence
Lake Stevens, Washington, United States
James Meadows Work Experience Details
  • Webdrake Marketing Consulting
    Webdrake Marketing Consulting
    Lake Stevens, Washington, United States
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  • Smartek21
    Sr. Director Of Marketing
    Smartek21 Apr 2021 - Present
    Kirkland, Wa, Us
    Spearheaded a cross-functional marketing team to optimize SmarTek21's SaaS product portfolio, focusing on B2B solutions for Banking, GRC, Telecom, and Insurance sectors. Achieved measurable impact through data-driven marketing campaigns and customized enterprise programs. Led U.S.-based messaging and positioning, executing go-to-market (GTM) strategies that enhanced sales enablement and cross-channel marketing.
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  • Oneplus
    Director Of Marketing
    Oneplus Feb 2019 - Apr 2021
    Shenzhen, Guangdong, Cn
    At OnePlus, I led the translation of overarching go-to-market (GTM) strategies into actionable plans for product launches and enhancements. I spearheaded the creation and execution of branding strategies across all sales channels, including e-commerce and direct sales. My role also involved developing comprehensive PR and media strategies to amplify brand awareness and market share. Utilizing data-driven approaches, I meticulously tracked and analyzed the ROI of multi-channel marketing campaigns, enabling optimized resource allocation. Additionally, I identified key customer segments to focus our customer acquisition efforts, thereby driving targeted growth.
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  • Zte Usa
    V.P. Sales & Marketing
    Zte Usa Jul 2018 - Jan 2019
    Shenzhen, Cn
    Key driver for development and implementation for ZTEUSA overall marketing and sales strategy for company products, including pricing and customer service policies and advertising programs. Instrumental in developing marketing action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities.Providing insights and recommendations for improving or adding new product designs and assists with product development and testing.Tasked with maintaining key relationships with advertising agencies, public relations firms and market research firms.
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  • Zte Usa
    Senior Director Of Marketing
    Zte Usa Aug 2013 - Jul 2018
    Shenzhen, Cn
    • Created best practice with T-Mobile for effectively tracking and the use of marketing development funds through my extensive analytical skills• Key driver for developing and articulating coherent Marketing strategies for the OEM segment• Instrumental in the creation and execution of large Press Media events to drive company brand and product awareness. • Leader in key launches of new ZTE products and devices within the Carrier space with emphasis on GTM strategies.• Able to develop key partnerships, relationships and alliances with T-Mobile carrier teams, strategic channel partners, and professional services organizations• Responsible for forecasting and achieving quarterly targets, sales plans, compensation structures, and customer segmentation• Drive creative marketing for ZTEUSA in partnership with the T-Mobile Marketing group.• Create and execute new marketing and sales campaigns, promotions, and sell through activities for current and new wireless devices• Manage marketing and ad agencies to deliver unparalleled sales campaigns
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  • Wildtangent
    Director: Global Partner Marketing
    Wildtangent Mar 2012 - Jan 2013
    Redmond, Wa, Us
    Key driver for the monetization and execution of revenue-generating marketing programs within WildTangent's channel partners worldwide (Social media, web display, in appStores). This includes both the PC OEM and Wireless carrier segments (VAR, ISV, DMR) and executing marketing programs with T-Mobile, Sprint, ATT, HP, Sony, and Toshiba. Key success for this role is my ability in creating and directing events, programs, and campaigns aimed at partners and their customer base. Key highlights include: • Increasing new and existing revenue streams: drove 23% increase in subscription rates with HP, Toshiba, Sony • Increasing consumer acquisition rate within the mobile segment: increased application adoption rate with T-Mobile consumers by 38%, drove +32% REV with Sprint through new marketing initiatives.
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  • T-Mobile
    Sr. Group Manager, Ecommerce Offers And Web Strategy
    T-Mobile Jul 2010 - Mar 2012
    Bellevue, Wa, Us
    Charged with the creation, development and execution of web exclusive offers and promotions within the T-Mobile web channel. Instrumental in creating, developing and leading the T-Mobile eCommerce Offers team which successfully continues to drive substantial consumer activations via the web. Helped to drive key successes in 2011 for the optimization of the upper and lower funnel which drove an additional 20% increase in consumer online conversion and increased the online monetization rate.-- Increased net incremental post-paid wireless activations by 153% (101K activations) within the first 10 months through effective handset offerings and promotions. ($16M in revenue)-- Led my team to decrease out of stock inventory issues by 38% which allowed an increase of 19k new consumer activations ($1.2M revenue).-- As the elected Web SOX Compliance Manager for eCommerce, I was successful in the implementation of new processes and procedures with allowed for the web channel to meet and exceed T-Mobile global compliance mandates for the first time.-- Drove deep engagement between eCommerce merchandising, Enterprise consumer marketing, and the Online Advertising team which allowed for a 15% increase in web traffic and a 18% increase in overall sales conversion.-- Created greater levels of partnerships with HTC, Samsung, Nokia, and LG on eComm offers which equated to 100k additional gross adds over 2010-2011.
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  • Intermec Technologies
    Marketing Manager: North America
    Intermec Technologies Nov 2009 - Jul 2010
    Everett, Washington, Us
    Marketing lead for North America region including Canada driving sales and new lead generation system for Intermec’s rugged mobile computing solutions and printer products. Overall responsibilities include driving new sales and lead generations initiatives, and direct ownership for the North America Marketing budget ($1.5M). Work in collaboration with the US top wireless carriers (Sprint, AT&T, Verizon) to drive additional sales campaigns and opportunities. In addition, also responsible as the main lead contact/ambassador to over 500 VARs in the US and the US Intermec sales force. -Introduced new lead generation nurturing process which lowered cost per lead by $200-Charged with creation of new promotions and campaigns 2 of which drove 121% increase in sales revenue in the first 2 months-Created multiple pilot programs with top partners which were highly successful. These programs allowed Intermec to create new larger marketing campaigns in the US and in other global regions (APAC/EMEA)
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  • Microsoft
    Marketing/Partner Manager - Us Oem
    Microsoft May 2006 - Nov 2009
    Redmond, Washington, Us
    Sought out to spearhead innovative marketing plan design and implementation for US Original Equipment Manufacturers (OEM) with full accountability for budgeting and partner fund management. Cultivate relationships with Amazon.com, Microcenter, TigerDirect, NewEgg, Fry’s Electronics, Equus, Seneca Data, Falcon Northwest, iBUYPOWER, CyberPower and Zones.com.- Drove 29% sales revenue increases through the development and deployment of new programs that supported MS field sales and distribution Account Managers.- Achieved a 27+% increase in account revenue year over year (YOY) 2006 through 2009 by executing marketing campaigns to the managed partner community that identified best fit opportunities for partners. - Led and educated 25 account managers with 185 managed clients to bridge gaps in communications and increase the number of ‘certified and Gold’ partners in the Microsoft Partnership Program (MSPP). Increased the US OEM Customer Partner Experience (CPE) index by 12% over a one year period.- Selected as point person to lead the OEM Partner Advisory Council collaborating with partners in improve MS strategic initiatives such as software, policies and services.- Assisted Marketing partners with Marketing Funds distribution driving higher than normal return on investment (ROI). - Created and presented Marketing ‘Boot Camp’ for 28 US Sales Account Managers explaining how to deliver successful partner marketing plans.
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  • Webdrake Websolutions
    Director - Ecomm Web Design & Solutions
    Webdrake Websolutions May 2005 - Apr 2006
    Launched a startup for web design and consulting enterprise to provide web solutions for small business and individual clients. Governed all aspects of operations which included design, development and implementation of new websites, web content and Internet and network solutions. • Identified opportunities for growth in both sales and profit by creating new web designs for law offices and local retail stores. Worked with owners of businesses to help them understand how to monetize their B2C marketing programs more effectively.
  • Centurylink
    Mkt. Channel Manager
    Centurylink Sep 2002 - May 2005
    Monroe, La, Us
    Directed and managed all of the alternate channels within CenturyLink which included the retail channels, web sales, authorized agents and employee referral programs which generated $42.7 million in annual revenue. • Increased the effectiveness of the monetization for the employee referral program which drove additional incremental revenue of $10.5 million in 2005, $8.9 million in 2004 and $7.7 million in 2003.• Created the ‘Take the Lead’ program which was awarded the “Gold Star” award by CenturyLink for the most employee impacting revenue generator for 2 consecutive years.
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  • Centurylink
    Product Manager: Internet Services
    Centurylink Mar 1999 - Sep 2002
    Monroe, La, Us
    Charged with the development of ongoing planning and implementation designed to fuel continued growth and revenue increases of Internet consumer product and services portfolio, specifically dial-up Internet access and services. Manage all vendor relationships, continually monitor Internet marketing activities and work closely with internal departments, research consultants and Internet operations department in all growth and product initiatives. Identify new business and market opportunities, participate in new product development/rollout, closely observe general health of Internet access platforms and serve as key point of contact for all Dial-up marketing issues that may involve new rollouts, billing options or new internet services.
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  • Centurylink
    Product Manager - Wireless Division
    Centurylink Aug 1998 - Mar 1999
    Monroe, La, Us
    Defined strategy for developing program support requirements to support revenue goals and introduction of newly developed products into appropriate market segments. Assessed all new product application submissions to ensure proper "fit" with company, oversaw developer agreements, obtained agreements with existing developers and coordinated application processing. Managed introduction of new products and phase-out of older products and worked closely with all departments on crossover applications. Posted launch bug fixes, new releases, application issues, new user guides and marketing materials. Key Contributions• Delivered a 6% customer penetration increase within the Arkansas, Louisiana and Texas area by implementing new wireless service offerings to corporate marketing plan.• Fueled a 6% sales increase ($3.9M) by partnering with field sales team to maximize corporate advertising strategy, which focused on a "local" benefit approach.
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  • Centurylink
    Retail Market Manager / District Manager
    Centurylink Mar 1994 - Aug 1998
    Monroe, La, Us
    Launched CenturyLink’s first Retail store venture and moved up through the ranks as District Manager and Regional Retail Manager --- Created fast paced promotions through the retail division gaining hands-on experience in operations, new store openings, sales, marketing, training, human resources, agent representatives, public relations and new business development.- Captured $4.8 million revenue goal in 1998.
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James Meadows Skills

Strategy E Commerce Management Product Management Strategic Planning Mobile Devices Team Building New Business Development Lead Generation Marketing Management Leadership Marketing Program Management Start Ups Cross Functional Team Leadership Product Lifecycle Management Social Media Marketing Marketing Strategy Online Advertising Strategic Partnerships Advertising Entrepreneurship Partner Management Sales Multi Channel Marketing Product Marketing Channel Enterprise Software Product Development Product Launch Team Leadership Project Management Selling Channel Partners Business Development Strategic Business Planning Product Life Cycle Development Team Builder Growth Strategies Thought Leadership Market Analysis Sales Management Go To Market Strategy Competitive Analysis Market Planning Segmentation Telecommunications

James Meadows Education Details

  • Louisiana Tech University
    Louisiana Tech University
    Marketing

Frequently Asked Questions about James Meadows

What company does James Meadows work for?

James Meadows works for Webdrake Marketing Consulting

What is James Meadows's role at the current company?

James Meadows's current role is AI Marketing Leader | Sr. Director @ SmarTek21 | Transforming B2B with Artificial Intelligence.

What is James Meadows's email address?

James Meadows's email address is ja****@****usa.com

What is James Meadows's direct phone number?

James Meadows's direct phone number is (877) 817*****

What schools did James Meadows attend?

James Meadows attended Louisiana Tech University.

What are some of James Meadows's interests?

James Meadows has interest in Children, Computers, Technology, Internet, Environment, Poverty Alleviation, Science And Technology, Html Coding, Human Rights, Health.

What skills is James Meadows known for?

James Meadows has skills like Strategy, E Commerce, Management, Product Management, Strategic Planning, Mobile Devices, Team Building, New Business Development, Lead Generation, Marketing Management, Leadership, Marketing.

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