James Meldrum Email and Phone Number
I am a strategically focused, commercially minded, and purpose-driven entrepreneur with over 20 years’ hands-on experience in successfully creating, launching, and growing purpose-led brands in fast-growing and competitive market segments.In 2005, I founded Nourish Foods with my wife Monica. We grew Nourish into an award-winning, multi-million-dollar FMCG business that successfully launched three innovative, purpose-driven consumer brands within the organic and sustainable foods industry (Whole Kids, Offbeat and Nourish Just Add). It was acquired in 2023.I deeply understand the challenges, frustrations, and risks of launching a business and building a brand. It’s hard. It’s messy. And even more so for purpose-driven founders wanting to make a difference and create positive impact in our world.Here’s where I come in: I can support you with actionable ideas to help your business grow, build brand value and be more purpose-driven.A bit about me:• Founder of Nourish Foods, a leading socially and environmentally responsible business in Australia. • Nourish (Whole Kids) is the first food company to become a B Corp in Australia (10 yrs a B Corp and 3 x recertified with score of 92.3)• Founding member of B Corporation in Australia. • Launched impact projects and community partnerships, including Plan International/WHO School Feeding Project (Cambodia)• Founded Small Seeds Community Grants Program which funded community-led projects including Reading Out of Poverty and Darwin Asylum Seeker Support Network.• Founded Greener Families (website for families to climate change action).• Conscious Capitalism Australia Committee Member• Non-Executive Director for Environment Victoria.• Successfully completed two community investment capital raises (2 x crowdfunding campaigns raising over $2.4M).• Key speaker at leading conferences, including Conscious Capitalism Summit, Purpose Conference, Family Business Conference, and B Corporation Purpose Leaders (with Patagonia and Ben & Jerry’s).Whole Kids won numerous awards, including:• Real Leaders Impact Awards Top 150 global impact companies (2021)• Australian Certified Organic Business of the Year (2019)• Westpac Banking Group's Top 20 Businesses of Tomorrow (2018)• Australian Certified Organic Most Innovative Organic Business (2018)• APAC Insider, Australian Enterprise Awards, Best Organic Food Company (2018)
Warp + Weft
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FounderWarp + Weft Feb 2024 - PresentMelbourne, AuA founder helping other founders and business owners create brand value, drive business growth and deliver real impact without sacrificing their purpose or passion.Providing consulting services for startups, business founders and entrepreneurs with:• Business Strategy and Vision• Brand Strategy• Marketing Strategy• Purpose Definition and Values• Social & Environmental Impact Business Design• Growth Planning• Brand Storytelling• Founder Well-being and Purpose -
Mentor (Startups And New Social Impact Ventures)Melbourne Innovated Aug 2024 - PresentCarlton, Victoria, AuInnovatEd is the University of Melbourne's incubation and seed funding program for educational technology (EdTech) innovations and social impact ventures, and is part of the University's Melbourne Entrepreneurial Centre (MEC).InnovatEd’s collaborative process works with projects and teams at the many stages of maturity of a project life cycle. Whether that is from the earliest thinking around identifying a problem ready to be solved, all the way through to solutions related to teaching, learning and assessment, that are in use and are ready to scale. -
Co-FounderHeylo Pty Ltd Feb 2024 - Present -
Co-Founder / Head Of Marketing, Brand & ImpactWhole Kids 2005 - Dec 2023South Melbourne, Victoria, Auwww.wholekids.com.auNourish Foods (Whole Kids) is Australia's award-winning market leading provider of organic snack foods for children. We're also the first Australian food business to be certified as a B Corporation and a founding member of B Corporation in Australia. A signatory to the United Nations Global Compact and a member of One Percent for the Planet.We set up Whole Kids with one simple philosophy in mind - healthy kids and a healthy world. Whole Kids was founded on the principles of profit and purpose. Our belief is that business is ideally placed to actively solve many social and environmental problems and, in turn, redefine the concept of what a business is.All our products are certified organic and made without any artificial additives, preservatives, colours or flavours.From the front room in our rented house where we launched Whole Kids, we grew the business into a multi-million dollar company with over 3,000 distribution points, including Woolworths, Coles, Chemist Warehouse, IGA/Foodworks, leading independent retailers, and export markets. Whole Kids was acquired in late 2023. -
Co-FounderOffbeat Snacks Dec 2022 - Nov 2023Melbourne, AuWhat you see is what you get. Straight up plant-based snacks made with real ingredients that taste damn delicious. No agendas, motives, or hidden artificial stuff disguised by suspicious numbers.But that’s not all.We’re also straight up with what we believe in. Smashing stereotypes and shaking things up, starting with the snack aisle. We care about the future of people and the planet. From compostable packaging to regenerative ingredients to supporting youth mental health, we’re here to create positive change and impact. We're a bit offbeat, a lot unexpected. And we’re here to eat, drink, and live differently. Eat Offbeat, Be Offbeat. Purposely delicious, positively nutritious, boldly ambitious.The Offbeat brand was sold as part of the Whole Kids business acquisition in late 2023.www.eatoffbeat.com.au -
FounderKinderen Jun 2021 - Nov 2023Welcome to Kinderen – your go-to place for everything that’s better for your family and better for the world.We want to make it easier for mums and dads to make more informed and conscious decisions about ecofriendly and sustainable products they buy for the children, from babies and toddlers, to little and big kids.Kinderen will showcase only those products that we believe contribute positively to improving our environment and communities, and help drive the change we seek in the world. We’ve done the hard work for you, so you can make better choices about which eco-friendly, sustainable, organic, ethically-sourced, vegan or carbon-neutral products to buy for your family.
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FounderGreener Families Nov 2019 - Nov 2023www.greenerfamilies.org.auIt’s the decade of change. And it starts now.Greener Families is about supporting families to take simple steps now in 2020 to help reach climate change targets for 2030. Our tips and resources can help your family navigate the who, what and how of practical ways to take on climate change – at home, at work and at play.Let’s shape a healthy planet for our children and generations to come
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Non-Executive Director And Board MemberEnvironment Victoria 2010 - 2012Carlton, Victoria, AuVictoria's leading non-government environment group - mobilising 5 million people to take Green Action. -
Council Board MemberYarra Arts Advisory Council 2007 - 2009
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Senior ConsultantAcnielsen 2000 - 2004New York, Ny, Us -
Senior Manager – Strategy & MarketingCommonwealth Bank Of Australia 1998 - 2000Sydney, Nsw, Au -
National Marketing ManagerAnz 1997 - 1998Melbourne, Victoria, Au -
Market Development Manager / Senior Business AnalystTelstra 1994 - 1997Sydney, Nsw, Au
James Meldrum Education Details
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Melbourne Business SchoolMba -
Georgetown University Mcdonough School Of BusinessMba -
Leadership VictoriaWilliamson Community Leadership Program -
University Of MelbourneTown Planning -
Scotch College Melbourne
Frequently Asked Questions about James Meldrum
What company does James Meldrum work for?
James Meldrum works for Warp + Weft
What is James Meldrum's role at the current company?
James Meldrum's current role is I’m a Founder Helping Founders Create More Impact for their Brand and their Business | 2x Founder, Brand Builder, Purpose Leader | BCorp Whole Kids.
What schools did James Meldrum attend?
James Meldrum attended Melbourne Business School, Georgetown University Mcdonough School Of Business, Leadership Victoria, University Of Melbourne, Scotch College Melbourne.
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