James Meldrum

James Meldrum Email and Phone Number

I’m a Founder Helping Founders Create More Impact for their Brand and their Business | 2x Founder, Brand Builder, Purpose Leader | BCorp Whole Kids @ Warp + Weft
James Meldrum's Location
Melbourne, Victoria, Australia, Australia
About James Meldrum

I am a strategically focused, commercially minded, and purpose-driven entrepreneur with over 20 years’ hands-on experience in successfully creating, launching, and growing purpose-led brands in fast-growing and competitive market segments.In 2005, I founded Nourish Foods with my wife Monica. We grew Nourish into an award-winning, multi-million-dollar FMCG business that successfully launched three innovative, purpose-driven consumer brands within the organic and sustainable foods industry (Whole Kids, Offbeat and Nourish Just Add). It was acquired in 2023.I deeply understand the challenges, frustrations, and risks of launching a business and building a brand. It’s hard. It’s messy. And even more so for purpose-driven founders wanting to make a difference and create positive impact in our world.Here’s where I come in: I can support you with actionable ideas to help your business grow, build brand value and be more purpose-driven.A bit about me:• Founder of Nourish Foods, a leading socially and environmentally responsible business in Australia. • Nourish (Whole Kids) is the first food company to become a B Corp in Australia (10 yrs a B Corp and 3 x recertified with score of 92.3)• Founding member of B Corporation in Australia. • Launched impact projects and community partnerships, including Plan International/WHO School Feeding Project (Cambodia)• Founded Small Seeds Community Grants Program which funded community-led projects including Reading Out of Poverty and Darwin Asylum Seeker Support Network.• Founded Greener Families (website for families to climate change action).• Conscious Capitalism Australia Committee Member• Non-Executive Director for Environment Victoria.• Successfully completed two community investment capital raises (2 x crowdfunding campaigns raising over $2.4M).• Key speaker at leading conferences, including Conscious Capitalism Summit, Purpose Conference, Family Business Conference, and B Corporation Purpose Leaders (with Patagonia and Ben & Jerry’s).Whole Kids won numerous awards, including:• Real Leaders Impact Awards Top 150 global impact companies (2021)• Australian Certified Organic Business of the Year (2019)• Westpac Banking Group's Top 20 Businesses of Tomorrow (2018)• Australian Certified Organic Most Innovative Organic Business (2018)• APAC Insider, Australian Enterprise Awards, Best Organic Food Company (2018)

James Meldrum's Current Company Details
Warp + Weft

Warp + Weft

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I’m a Founder Helping Founders Create More Impact for their Brand and their Business | 2x Founder, Brand Builder, Purpose Leader | BCorp Whole Kids
James Meldrum Work Experience Details
  • Warp + Weft
    Founder
    Warp + Weft Feb 2024 - Present
    Melbourne, Au
    A founder helping other founders and business owners create brand value, drive business growth and deliver real impact without sacrificing their purpose or passion.Providing consulting services for startups, business founders and entrepreneurs with:• Business Strategy and Vision• Brand Strategy• Marketing Strategy• Purpose Definition and Values• Social & Environmental Impact Business Design• Growth Planning• Brand Storytelling• Founder Well-being and Purpose
  • Melbourne Innovated
    Mentor (Startups And New Social Impact Ventures)
    Melbourne Innovated Aug 2024 - Present
    Carlton, Victoria, Au
    InnovatEd is the University of Melbourne's incubation and seed funding program for educational technology (EdTech) innovations and social impact ventures, and is part of the University's Melbourne Entrepreneurial Centre (MEC).InnovatEd’s collaborative process works with projects and teams at the many stages of maturity of a project life cycle. Whether that is from the earliest thinking around identifying a problem ready to be solved, all the way through to solutions related to teaching, learning and assessment, that are in use and are ready to scale.
  • Heylo Pty Ltd
    Co-Founder
    Heylo Pty Ltd Feb 2024 - Present
  • Whole Kids
    Co-Founder / Head Of Marketing, Brand & Impact
    Whole Kids 2005 - Dec 2023
    South Melbourne, Victoria, Au
    www.wholekids.com.auNourish Foods (Whole Kids) is Australia's award-winning market leading provider of organic snack foods for children. We're also the first Australian food business to be certified as a B Corporation and a founding member of B Corporation in Australia. A signatory to the United Nations Global Compact and a member of One Percent for the Planet.We set up Whole Kids with one simple philosophy in mind - healthy kids and a healthy world. Whole Kids was founded on the principles of profit and purpose. Our belief is that business is ideally placed to actively solve many social and environmental problems and, in turn, redefine the concept of what a business is.All our products are certified organic and made without any artificial additives, preservatives, colours or flavours.From the front room in our rented house where we launched Whole Kids, we grew the business into a multi-million dollar company with over 3,000 distribution points, including Woolworths, Coles, Chemist Warehouse, IGA/Foodworks, leading independent retailers, and export markets. Whole Kids was acquired in late 2023.
  • Offbeat Snacks
    Co-Founder
    Offbeat Snacks Dec 2022 - Nov 2023
    Melbourne, Au
    What you see is what you get. Straight up plant-based snacks made with real ingredients that taste damn delicious. No agendas, motives, or hidden artificial stuff disguised by suspicious numbers.But that’s not all.We’re also straight up with what we believe in. Smashing stereotypes and shaking things up, starting with the snack aisle. We care about the future of people and the planet. From compostable packaging to regenerative ingredients to supporting youth mental health, we’re here to create positive change and impact. We're a bit offbeat, a lot unexpected. And we’re here to eat, drink, and live differently. Eat Offbeat, Be Offbeat. Purposely delicious, positively nutritious, boldly ambitious.The Offbeat brand was sold as part of the Whole Kids business acquisition in late 2023.www.eatoffbeat.com.au
  • Kinderen
    Founder
    Kinderen Jun 2021 - Nov 2023
    Welcome to Kinderen – your go-to place for everything that’s better for your family and better for the world.We want to make it easier for mums and dads to make more informed and conscious decisions about ecofriendly and sustainable products they buy for the children, from babies and toddlers, to little and big kids.Kinderen will showcase only those products that we believe contribute positively to improving our environment and communities, and help drive the change we seek in the world. We’ve done the hard work for you, so you can make better choices about which eco-friendly, sustainable, organic, ethically-sourced, vegan or carbon-neutral products to buy for your family.
  • Greener Families
    Founder
    Greener Families Nov 2019 - Nov 2023
    www.greenerfamilies.org.auIt’s the decade of change. And it starts now.Greener Families is about supporting families to take simple steps now in 2020 to help reach climate change targets for 2030. Our tips and resources can help your family navigate the who, what and how of practical ways to take on climate change – at home, at work and at play.Let’s shape a healthy planet for our children and generations to come
  • Environment Victoria
    Non-Executive Director And Board Member
    Environment Victoria 2010 - 2012
    Carlton, Victoria, Au
    Victoria's leading non-government environment group - mobilising 5 million people to take Green Action.
  • Yarra Arts Advisory Council
    Council Board Member
    Yarra Arts Advisory Council 2007 - 2009
  • Acnielsen
    Senior Consultant
    Acnielsen 2000 - 2004
    New York, Ny, Us
  • Commonwealth Bank Of Australia
    Senior Manager – Strategy & Marketing
    Commonwealth Bank Of Australia 1998 - 2000
    Sydney, Nsw, Au
  • Anz
    National Marketing Manager
    Anz 1997 - 1998
    Melbourne, Victoria, Au
  • Telstra
    Market Development Manager / Senior Business Analyst
    Telstra 1994 - 1997
    Sydney, Nsw, Au

James Meldrum Education Details

  • Melbourne Business School
    Melbourne Business School
    Mba
  • Georgetown University Mcdonough School Of Business
    Georgetown University Mcdonough School Of Business
    Mba
  • Leadership Victoria
    Leadership Victoria
    Williamson Community Leadership Program
  • University Of Melbourne
    University Of Melbourne
    Town Planning
  • Scotch College Melbourne
    Scotch College Melbourne

Frequently Asked Questions about James Meldrum

What company does James Meldrum work for?

James Meldrum works for Warp + Weft

What is James Meldrum's role at the current company?

James Meldrum's current role is I’m a Founder Helping Founders Create More Impact for their Brand and their Business | 2x Founder, Brand Builder, Purpose Leader | BCorp Whole Kids.

What schools did James Meldrum attend?

James Meldrum attended Melbourne Business School, Georgetown University Mcdonough School Of Business, Leadership Victoria, University Of Melbourne, Scotch College Melbourne.

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