James Barnes Email and Phone Number

At Corning, I’ve Spearheaded the transformation of Corning’s digital presence and operations by establishing an in-house digital design practice, introducing digital product design, user research, and operational capabilities within a a Fortune 300 company. In so doing, I’ve reduced reliance on external agencies, significantly cutting costs while increasing quality and speed of output.Specific activities have included:- Directing the delivery of high-impact digital projects including, among others, The Progress Report, a new home for Corning's brand journalism, and the Corning Brand Center. These projects have helped establish Corning's capacity for high-quality, in-house digital design and delivery.- Authoring and socializing a comprehensive digital vision white paper, presenting a roadmap for Corning.com’s evolution, incorporating user-centric design principles and best practices tailored to Corning’s unique context.- Collaborating with colleagues across organization to lead team responsible for strategic recommendations to upgrade and replatform Corning’s web presence.- Managing the selection and transition to a new SEO vendor, leading to significant improvements in visibility and participation across Corning’s business units.- Advocating for the adoption of low-code tools and workflows to increase transparency and operational efficiency across cross-functional teams, while keeping software costs low.- Initiating and leading and led efforts to standardize project communication and design documentation, creating scalable processes for future growth.- Supporting marcom groups throughout Corning with digital design, publishing, and strategy activities.- Establishing foundational UX practices within Corporate Communications, including agile-inspired methodologies like sprint cycles, retrospectives, and self-documenting project management tools.

Leading product and experience design engagements and teams.- Strategic planning for client engagements, including developing project plans and scopes.- Providing direction, feedback, and mentoring to other design and strategy team members.- Ensuring individual contributor work delivers sufficient utility.- Proactively growing client relationships by identifying opportunities for additional services.

Leading UX efforts, from discovery and strategy through the product design process. Specific activities include:- Creating prototypes using various platforms to share designs, validate assumptions and enable user testing - Crafting information architectures and designs, and communicating them through artifacts including comps, wireframes, sitemaps, and content models- Leading client presentations and workshops- Communicating design functionality to developers, including making functional specifications- Collaborating with strategy and visual design teammates

Leading content strategy and information architecture efforts on projects including mobile apps and websites. Specific activities included:•Developing business rules and user data models to enable personalization and prioritization of content based on user state and history, and creating prototypes to demonstrate and validate effectiveness of rules. •Collaborating with analysts to align measurement plans with user data models.•Evaluating vendors and platforms to power chatbot-based customer support features. Creating decision trees to document logic, language, and experience of chat functionality.•Working with client business analysts to ensure implementation of designs included proper supporting business logic.Clients included Verizon Wireless and Volvo North America.

Collaborating with UX, Strategy, clients and other teams to develop digital products, and the content and processes that make those products compellingSpecific activities included:• Developing metadata frameworks, including robust controlled vocabularies to support innovative site search and filtering experiences.• Writing scripts to automate content discovery activities, and enable content migrations, including transforming and reformatting existing content.• Crafting and implementing strategies for social media publishing, including calendars, workflows, and voice and tone guidelines.• Conducting content planning and governance workshops.• Examining and assessing content to determine effectiveness in fulfilling business goals.• Collaborating with other content strategy team members in the planning and execution of Huge's Content Strategy School, including curriculum development and teaching lessons.Clients included Google, NYU Langone Medical Center, Joe Fresh/Loblaw and TD Ameritrade.

• Managed a staff of over 20 freelancers through all stages of issue creation, including assigning stories, editing, revisions, and final submissions.• Tracked progress of each issue’s creation and coordinated same with other editors.• Collaborated with other editors to select magazine issue themes and article topics.• Edited copy for coherence, accuracy and adherence to house style guidelines.• Liased with publicists to schedule interviews and access to artists, and to fact check stories written by freelancers.• Conducted interviews with musicians and artists, and wrote artist profiles, album reviews, and editorials about a wide range of popular-music related topics and personalities. • Designed and implemented new house style guidelines.

• Created targeted direct-mail and in-store marketing pieces, working with retail management to tailor copy according to regional tastes and store-specific demands.• Researched current fashion trends and styles to ensure usage of timely and appropriate language.