We grow businesses through clever strategies - Marketing | Brand | Communications | CustomerAt Social Beast we’re here to help you to reach your goals.We will work with you to create realistic and measurable strategic goals and develop and deliver the tactics to help you achieve them. From product launches, to rebrands, from advertising campaigns to integrated communications, we’ve the experience to help you to get to where you need to be.We do this by getting under the skin of your business and building a thorough understanding of your organisation, capability, markets and segments.We then work with you to build the strategies that you need to achieve your goals and, through our networks, partnerships and resources, we help you to execute tactics that will grow your business.We'd love to hear from you, so if you want to catch up for a coffee, pick our brains or find out more about what we do, get in touch.Call us - 0449 979 629Email - socialbeast@socialbeast.com.au

Elevate Communication is a strategic marketing communication agency that elevates brands to reach their potential. As a leading independent agency, Elevate partners with its clients to enhance their communication, marketing and public relations programs.

BGC Consultants is a high-level team of expert consultants that provides mid-tier corporations ($20 – $200 million turnover) with strategic advice and implementation guidance on complex multi-disciplinary projects.If you are frustrated that you do not have the bandwidth or skills to take on a major project or the budget to hire a Big Four consulting firm to: increase sales volume, improve productivity & efficiency, enhance value, or gain a competitive edge in your business; BGC can provide a premium quality, cost-effective solution.Regardless of whether your project requires setting and delivering a new strategic vision, introducing new technology, enhancing sales enablement and performance or gaining productivity and efficiency improvements, BGC has a project team that is ready and able to help.The BGC Team currently includes 24 high-level consultants with expertise in a wide range of business disciplines and industries.In addition to being experienced business-owners, all BGC consultants have prior industry experience in ‘C’ Level positions and possess highly developed skills in one or more business disciplines such as: Sales, Marketing, IT, Procurement, Product Management, Manufacturing Management, Logistics, Corporate Communications, Finance, Quality Assurance, WH&S, Corporate Governance and more.For each project we undertake, this talent pool of consultants is configured into a project team under the control of a designated ‘Project Director’ – according to your exact needs.At BGC we take a partnership approach on every project we undertake. Working with you, not for you.

As GM Marketing and Communications and member of CCIQ’s senior management team, I am responsible for leadership, development and execution of CCIQ’s ongoing corporate strategies with a particular emphasis upon marketing and communications. Since undertaking my role in late 2011, I have been part of an organisation that has undergone significant corporate and cultural change resulting in improved performance, increased membership and an unparalleled growth in brand awareness.A shortlist of the many achievements in my time in this role includes: - Generating more than $7 million per annum in media coverage for CCIQ, reaching a cumulative audience of over 40 million people, significantly outstripping direct competitors in Queensland. - Full brand analysis and audit leading to rebrand of CCIQ in July 2012. - Undertook a full value proposition analysis resulting in a full service offering and pricing redevelopment, which generated double digit membership growth year on year and a marked reduction in membership churn. - Developed fully integrated ecommerce solution for membership sales, resulting in 80% of memberships and 95% of event booking being delivered online. - Planned and managed the implementation of a new CRM system resulting in an annual cost saving of $75,000 per annum and full integration with web platforms. - Redeveloped and relaunched CCIQ website increasing page impression, unique browsers and doubling time spent on site. - Increased social media following across all channels by over 150% generating 2.3million social media impressions. - Won an AMI Qld Award for outstanding Business to Business Marketing for CCIQ’s Big 3 for Business campaign. - Delivered events and webinar programs to connect, educate and inform small businesses attended by thousands of businesses across the state. - Developed, managed and launched Queensland’s first Digital Readiness Study

As Marketing Manager, I was a member of Quest Community Newspapers Leadership team, responsible for setting the strategic direction of the organisation across, people, product and process. In my capacity as marketing manager I was responsible for the delivery of all marketing initiatives across Quest Community Newspapers and leadership of 10 full time employees. Achievements included:Recruited, developed and put in place a team of 4 key staff to populate a trade and brand departmentUnified two disparate marketing functions to create a single entity positioned at the heart of the business and delivering results.Developed market leading sales and promotion campaigns resulting in a direct benefit to the business of $1.9m per annumFull rebrand and re-launch of 20 community titlesLaunch of 2 new publications on the Sunshine CoastDeveloped future-proof brand strategies to further develop Quest’s market positioningCreated market leading events to position key brands as market leaders in their environmentDeveloped tactical marketing campaigns to support key sales initiatives and brand developmentsImplemented the move to placing business intelligence and data at the heart of the organisationNegotiated successful sponsorship agreements with blue chip partnersPositioned marketing at the core of Quest Community NewspapersCreated, launched and implemented a National Small Business SurveyPositioned Quest Community Newspapers as a Champion of Small BusinessManaged the Business Achiever Awards showing profitability and growth over a 3 year period including establishing Suncorp as lead partner and sponsor

As Planning Director I was responsible for the development of key brand, campaign and tactical strategies for the agency’s portfolio of accounts and prospective accounts. Activities included:Barclays Retail Banking - In branch retail tactical campaignsBarclays Premiership - Development of in-branch regionalised marketing strategy and executionBarclays Spaces For Sports - Development of brand identity and subsequent delivery of site brandingBarclays Stockbrokers - Strategic planning to support national press advertising, product launches and brand developmentsBarclaycard - New product development & strategic planningAAH Pharmaceuticals - Account planning, brand development & strategy, campaign managementRS Components - Strategic planning, staff training & development, special projects, including full customer experience audit and rationalisationMarston's PLC – Staff training and departmental strategy

Recruited as a Client Manager, I held responsibility for several leading UK retail brands including Adams Childrenswear, mk one, Brantano Footwear & Nevada Bob's Golf.Roles and responsibilities included:Programme DeliveryDevelop and implement an overall corporate strategy to deliver against budgeted profitability whilst maximising long term growth potential of individual retail partners.Develop a complete marketing strategy to cover elements such as acquisition, Point of Sale, Reward & Retention, Multi-Channel Communication, Sales Promotion, Staff Incentives and Loyalty, etc.Development of card recruitment and retention strategy.Agree annual KPI's with the client and report directly to the boardRegular review of post-promotional analysis with both internal and client teams to support and monitor delivery of client contribution.Development of RelationshipManage expectations of retail partners through ownership of day-to-day service delivery, retaining key contact status and maximise new opportunities to strengthen business relationships through the delivery of core financial products.CommunicationCreate, implement, manage and monitor feedback channels to maximise the potential of core relationships.CommercialPrepare and agree budgetary spendPrepare budget documentation detailing P&L and operational expenditure.Agree Recruitment and Retention spend in conjunction with client - including client contribution.Oversee commercial reviewsIn this time I achieved growth in profitability across key accounts in spite of tough trading conditions with KPIs being achieved across revenue and credit applications. This was delivered through the transition of key accounts from storecard to branded MasterCard products.

Employed to oversee major accounts, I was tasked with meeting their database and prospective acquisition requirements implemented through a variety of media from direct mail to web broadcasting and e-bulletins. In addition to working with varied clients, I was also responsible for new business development and furthering existing core client relationships and opportunities. Clients included:Trinity MirrorScottish Tourist BoardNatwestScotRail Royal Bank of ScotlandMy responsibilities included;Data targetingData profiling and analysisNew business developmentCampaign managementPurchasing and negotiation