Owned digital experience and product strategy across Nike.com, Nike App, SNKRS, Nike Run Club, and Nike Training Club for 166M+ active customers, representing $XXB in digital revenue across 153 global markets. Led global, multi-disciplinary team of 300+ remote/hybrid FTEs composed of product managers, product designers, program managers, data scientists, research engineers, and digital strategists. Led global enablement and digital product activation of Nike’s direct-to-consumer digital strategy, driving XXX% revenue growth ($XXB) from FY20 to FY24.Led a global product development model review and organizational redesign across business, product, and engineering that saved and enabled the reinvestment of $60M in annualized operating expenses, while driving meaningful improvements in employee engagement and digital speed to market.

Owned digital experience and product strategy across web and app for 31M active customers, driving €XB in GMV (+24.3% YoY) across 17 EU markets in FY19. Led 140+ FTE multi-disciplinary team composed of product managers, product designers, engineers, data scientists, research engineers, business developers, digital strategists, and content developers. Led creation and development of internal mobile app product and engineering organizations, driving a 36% YoY active customer increase on iOS and Android apps and overall 31% active visit increase in FY19.

Owned end-to-end customer experience for Amazon’s multi-billion dollar European Fashion business across website, responsive, iOS and Android.Built and managed the digital experience team for Amazon EU Fashion, with senior level direct reports in Product Management, Technical Program Management, User-Experience Design, and BI Engineering. Defined and owned annual demand generation revenue goals, with focus on driving incremental annualized revenue through increased customer order conversion, decreasing new customer acquisition expense, and improving active customer retention.Defined and owned annual operational financial target goals, with focus on reducing fixed costs, reducing customer care contacts, and improving digital components of delivery experience. Owned annual operational planning, with focus on defining long term product vision and building and prioritizing technical roadmap to align with both business and product vision.

Product owner for innovations in publishing on Kindle, driving new content generation and device differentiation. Current products include; Kindle Worlds, a monetized fan-fiction platform; StoryFront, a short-form literary and genre fiction imprint; Day One, a weekly literary arts journal; and Kindle Serials, a serialized content publishing platform.Own end-to-end author experience for the Kindle Worlds self-submission portal, managing our dedicated Development team’s backlog and priorities, and working as point person between Marketing, Merchandising, Design, Author Acquisitions, Public Relations, Legal, Business Development and Editorial.Own customer browse and purchase experience across desktop, Kindle and mobile devices, as well as Kindle reader experience across Kindle devices and mobile and web applications for Kindle Worlds and Kindle Serials.

Owned product roadmap and backlog for multi-billion dollar fashion business spanning nine locales across North America, Asia and Europe.End-to-end customer experience owner for Clothing, Shoes, Jewelry, Luggage and Watches, optimizing site search and browse experience for discovery, while developing a fashion-forward branded experience via product detail and category landing pages. Continuously ran, analyzed and reported on dozens of A/B studies across desktop and mobile devices, driving nine figure sales growth worldwide in under 24 months.Business lead between three dedicated development teams, Marketing, Merchandising, UX Design, and key stakeholders spread throughout six timezones.Owned the Amazon Fashion refresh, redesigning all product detail pages, brand landing pages and category landing pages.Owned site experience for live broadcasting the 2012 Met Gala event on Amazon, cosponsored by Vogue Magazine and Amazon.com.

As the Sr. Manager of Ecommerce & Branded Content, my role was to own the core shopping experience across website and mobile, while creating and executing a plan to incorporate social and rich media into on-site/off-site customer paths as a branding and conversion instrument, and cost effective traffic driver. Managed and drove the successful scoping, design and development phases of all customer-facing projects, working with stakeholders from all business units to lead, define, document and prioritize all new ecommerce initiatives.Tracked consumer sentiment, customer satisfaction, and A/B analytics to measure and predict the success and engagement of new and existing online features and functionalities.Hired, managed, and mentored a team of Product Marketers, Video Producers, Copy Writers and Copy Editors.Developed and managed the Social Commerce strategy and P&L, leveraging Facebook, Twitter, YouTube, blogging/blogger outreach, PR, and eCommerce community SaaS platforms like PowerReviews and Liveclicker.Developed, owned and reported on key SEO and SEM product development initiatives, working with CRM, Affiliates, Development and 3rd party SEO/SEM firms.Developed campaign plans for Social Media as a channel supporting and complimenting the overall Marketing campaign calendar, ensuring consistent marketing messaging, while extending reach.