James Hoyle Email & Phone Number

Stockport District, Gb

Stockport District, Gb

Manchester, United Kingdom

Hanley, Stoke-On-Trent, United Kingdom

Hanley, Stoke-On-Trent, United Kingdom

Manchester, United Kingdom

Worcester

Macclesfield

6 week marketing assignment to support global product launch

Key Responsibilities• Senior member of the Insight team acting as a relationship manager with business areas – customer service, fraud, collections, customer marketing and e-comms• To represent the customer in all strategic decision making• Managed the European customer satisfaction project – a tracking study delivering actionable market and customer insights• Manage and develop a network of external research and data agencies• Analysis of industry benchmarking performance data – identifying strengths, weaknesses and opportunities• Present customer insights to the Bank of America board on a monthly basisKey Achievements • Established myself as a key member of teams responsible for a customer centric business approach • Overhauled the European customer satisfaction tracking study. Innovative and targeted approach resulted in significant cost savings and business impact• Developed and introduced a new interactive portal to deliver the customer experience to the entire European business• Responsible for the customer perspective in the decision making process eg. Changing the entire payments system at a cost of millions to the bank to ensure customer satisfaction and long term revenues• Core team member responsible for international development. Delivered market and customer insights influencing the decision not to launch a product into the Italian market

Alderley Park, Cheshire

Key Responsibilities• Delivery of actionable insights based on primary and secondary information sources• Management and delivery of large, innovative primary market research projects • Relationship building and management of external agencies• Leader of an international team to understand the business activities of our closest competitors• Extensive international travel to US and Swedish officesKey Achievements • Leading and coordination of international, multi skilled teams delivering crucial competitor information to influence R&D decision making• Delivery of numerous primary market research projects and actionable recommendations• Detailed forecasting to support the continued development of a new drug for stroke patients• Completed 8 month secondment to the USA delivering a complete market and competitor overview as well as establishing myself as a key individual in a newly established team

Alderley Park, Cheshrie

Key Responsibilities• Analysis of global AstraZeneca sales performance and competitors in all markets• Management and delivery of ad hoc primary research projects• Regular delivery of competitor and market updates• Presentation at International Marketing ConferencesKey Achievements • A global AstraZeneca marketing award for the development and introduction of an innovative sales performance monitor• Introduction of new and insightful monthly market monitor to the international marketing teams

Mcim

Bsc (Hons) Business Decision Analysis