Directly create and manage digital marketing for established CPG brands entering the US market via Shopify eCommerce stores.Sales targets: Develop annual sales targets and forecasts of sales and revenue from paid media.Marketing budgets: Determine the recommended budget to achieve sales targets based on predicted conversion rates and KPIs.Reporting: Provide detailed monthly, quarterly, and annual marketing reports for all activities via Excel spreadsheets, Tableau reports, and PowerPoint presentations summarizing all aspects of the business, as well as recommendations for recalibrating as necessary for variables like the inflation rate, interest rates, and social changes.Manage budgets, develop creative assets, and track KPIs for:> Google Ads: Search, Display, Shopping, Video, PMax, Demand Gen> META Ads> Amazon Advertising: Sponsored Brands, Sponsored Display, Sponsored Products, Amazon Attribution> Nativo> Reddit Ads

Responsible for building websites, e-commerce stores and email communications for B2C and B2B clients. Hands-on website development using Wordpress, eCommerce implementations using Shopify and WooCommerce, email comms using Mailchimp and Omnisend and CRM integrations using Zoho and Salesforce.

Cirrus10 is a leading eCommerce and CMS consulting firm and services provider. This role executed advertising, business development and marketing programs consisting of web, SEM, SEO, content, email, social media, print, sales meetings, and trade show events designed to generate leads, drive sales growth and increase company value.Portfolio at behance.net/jamesmichaelroot. Duties:> Defined overarching goals for marketing success and the metrics by which to measure.> Owned corporate brand positioning and its use internally and externally.> Drove marketing efforts to expand the awareness of company’s services beyond the core customer base.> Represented and advocated for customer viewpoints to internal engineering teams through direct and third party research and analysis.> Increased awareness through multiple marketing and communication channels.> Developed and executed integrated marketing campaigns and reported results.> Drove the marketing-focus product launches for new and updated products and services.> Collaborated with the sales and business development teams to develop and manage channel marketing.> Designed and developed corporate websites and ecommunications.

Managed world-wide campaigns for Electronic Arts (EA) video game franchises including Medal of Honor, Battlefield, Crysis, and EA loyalty programs, all of which converted through the company’s eCommerce platform. Campaigns integrated all online touch-points (website, web apps, game to web extensions, social media channels and earned and paid media). This role set KPIs to achieve business goals and develop the analytics/measurement approach to deliver set goals. Partnered with PR team to ensure strategic alignment across media. Designed cohesive and integrated consumer journeys. Established and nurtured internal partnerships with other EA teams including Game Studios, Advertising, Analytics, CRM, and eCommerce.Duties:> Defined and implemented online platforms to achieve business goals across all digital consumer touch-points (e.g. web site, web apps, game to web extensions, social media channels and earned and paid media). > Social marketing, web strategy, content creation, landing pages, and SEO. > Partnered with PR team to ensure online campaigns were aligned and amplified strategic marketing messages. > Responsible for all online marketing efforts aligning against overall GTM goals and brand tenets. > Responsible for the consumer journey across online channel touch-points. > Managed internal partnerships (Analytics, CRM, and Web Publishing; Studio Teams and the Ecommerce Team).> Delivered weekly metrics reports and insights.> Designed and mapped consumer journeys end-to-end.> Developed loyalty program and customer acquisition strategies.

Managed Pandemic Studios 10-person marketing department creative services team to produce video assets, websites and print materials for Pandemic Studios and Electronic Arts games.Supported titles included:> Lord of the Rings: Conquest> Dante's Inferno> The Saboteur

Led digital marketing for Jim Henson Studios television program Sid the Science Kid. Supervised and managed internet and mobile projects relating to other national and local television productions including the PBS documentary Carrier and A Place of Our Own.

Produced, launched and marketed new media entertainment properties. Created and successfully sold Constitution Live! an online civic engagement video platform to Matt Damon and Ben Affleck’s incubator LivePlanet. Funded by Red Point Ventures.

> Created and executed marketing and business development campaigns designed to drive adoption of Windows Media technologies with Disney, Universal, Sony, MGM, Paramount, and Lionsgate.> Other accounts included 3rd-party partners: Technicolor, Ascent, and Panavision; digital distribution companies, and industry organizations such as the MPA, DVD-Forum, Sundance Film Festival, and American Film Institute.> Responsible for contract development and negotiation; working with legal to complete and sign deals, analysis and evaluation of technologies and business models.