James D. Email and Phone Number

As Director of Paid Media at ELK, I manage client onboarding, audits, growth strategy, paid media campaign creation, optimization, reporting, and team management for over 25 clients. If you're looking for a team that can crush your online paid marketing, SEO, email efforts, or more, send me a message! • Drove the digital paid marketing strategy for an ecommerce apparel & accessories company where we saw an 8-figure increase and 151% growth in revenue over 4 years.• Increased annual attributed ad revenue on one of our largest clients by over $5 million with an $800k investment.• Successfully oversaw multiple $1M revenue-driving days on our campaigns during Black Friday Sales• Implemented PMax to 8x+ ROAS across multiple 6-figure media spend clients per month.• Lead and trained a team of 6 paid media strategists and contractors, and educated account managers, to successfully managing over 50 client accounts over the course of my tenure with ELK.• Increased paid media account spending by ~100% year over year multiple years in a row for the agency.• Created paid media audits and strategies that helped win business for ELK with spends of over $50M annually on marketing channels through the course of 2023.• Implemented client facing reporting and strategy templates that saved multiple hours per day from each strategistsdaily tasks.• Implemented PPC tools that saved hundreds of man-hours per month on setting up and optimizing ad campaigns.• Strategized, planned, launched and optimized 100s of campaigns on Google, Meta, SnapChat, LinkedIn, TikTok, Microsoft, Criteo and more• Wrote a 200+ page guide on account audits and daily optimization processes

HIGHLIGHTS- Generated a 600% ROI increase on margin maximizing a monthly budget amounting to $5,000 within three months.- Executed effective bid rules and optimization tools that reduced the average click costs by 50%+ in a competitive industry while subsequently decreasing the average cost per lead by 70% with other optimizations in place.- Helped save hundreds of man-hours on manual reporting each year by implementing automated reporting dashboards.- Developed and implemented strategic improvements which resulted in a 500% increase on campaign effectiveness.- Acquired 1000% ROAS by strategically developing, creating, and maintaining Search Engine Marketing campaigns.- Reduced CPAs by at least 50% for several clients within three months of owning their PPC and social media ad accounts.- Acquire a 200%+ revenue increase within four months with a 1693% ROI on margin for a building supplies client.

- Employed digital marketing expertise to assist clients with zero knowledge acquire a gross of $60k+ per month within a year.- Generated passive income through affiliate marketing by creating and writing for multiple websites using WordPress.- Provided consultations with individuals and businesses to help increase their search and social presence, both organic and paid.- Built hundreds of affiliate marketing performance based campaigns through Facebook Ads, Google Ads, mobile, display, and other contextual ad platforms successfully generating thousands of sign-ups and users, including for mobile gaming apps.Ad Platform Management: Google Adwords, Bing Adcenter, Yahoo Gemini, Twitter Ads, Facebook Ads, Pinterest Ads, TapJoy BuzzCity, AdMob, InMobi, Matomy, AirPush, Native Ads, Outbrain, StackAdapt, Taboola, Contextual PPV, TrafficVance, 50onRed, LeadImpact, 7Search, Clicksor. Desktop, Tablet, and Mobile Advertising. Analytics Experience: Google Analytics, Acquisio, Piwik, CrazyEgg, Hotjar, CPVLabs, BevoMedia, Prosper202, CallRail, DialogTech, SQLCompetitive Insights Experience: SEMRush, Spyfu, AppAnnie, Apptika, SimilarWeb, Quantcast, MoatCRM/Email Experience: SalesForce, Marketo, Pardot, Aweber, MailChimp, Campaigner, Contactology, iContact, and GetResponse Email/Marketing Automation/CRM platforms. CMS Experience: Wordpress, Shopify, Drupal, Joomla, VBulletin, PHPBB, Simple Machines, HTML5, XHTML, and CSSWebsite management experience: CPanel, WHM, CentOS Panel

Sock Panda launched in 2011 with the vision that socks could be amazingly colorful, fun, and fashionable. That socks could (and should) be more than ordinary black or white accessories. They strive for more than a superior product, they believe in striving for excellence in every initiative they embark on from design to delivery and everything in-between. As a Marketing Manager, I managed Google and social media marketing campaigns by developing paid and organic marketing campaigns to reach the company’s target customers.HIGHLIGHTS - Effectively generated a four-times increase in initial purchase revenue on a product with recurring monthly billing.- Acquired a 300-400% increase in social media engagements (Facebook, Instagram, Twitter, and Pinterest) within three months.

John's Mustang specializes in quality restoration and carries a full range of parts and accessories for your 1965-1973 Classic Mustang and your 1979-2012 Late Model Ford Mustang. As the Marketing Manager, I oversaw all aspects of digital marketing of the company developing and executing strategic ad campaigns to maximize profitability.HIGHLIGHTS - I conducted new marketing tests on a daily basis by coordinating with the marketing, design, and development teams.- I managed ad campaigns by initiating split testing and package discounting to acquire as much as a 300% ROI increase. - I efficiently administered daily PPC operations to drive sufficient traffic to company websites, including keyword research, budgeting, bid adjustments, ad copywriting, e-commerce site design changes, and e-commerce and revenue tracking.- I regularly reviewed and analyzed the performance of all digital marketing campaigns to ensure continuous strong eCommerce conversion rates