James M. Email & Phone Number

Acworth, Ga, Us

Concord, North Carolina Area

I enjoy developing businesses that want to engage with their customers and focused on the quality of the ongoing journey.Omni Channel Manager 2003 - PresentDigital marketing strategist focused on the development and growth of online brands. Managed all aspects of digital marketing across multiple traffic sources, product lines, and e-commerce marketplaces. Wireframes and Klayvio integration. Walmart and Teikametrics.Supervised a ten person team. Representative projects Include:Brand Marketing Manager - Blu electronic cigarettesManaged all aspects of marketing, product, and advertising strategy for the launch of a market-leading electronic cigarettes brand; grew annual sales to over $33MM. Business was acquired by a leading consumer goods brand ($135MM exit valuation) including paid marketing.Built a strong advertising program in a niche traditionally shunned by top ad networks; convinced networks to accept advertising, the major source of new customer leads.Identified opportunity to expand initial brand positioning (health focus) through acknowledging customer lifestyle preferences; increased addressable market by 30%.Developed successful affiliate program which emerged as a key source of traffic for the brand; affiliate generated 40% of leads and 10% of growth.Grew organic search into a low-cost traffic source that fueled brand growth; executed link-building campaigns and site optimizations which delivered 80%+ growth in traffic.Advertising Manager - Online Gaming ProductDeveloped traffic and monetization strategies for the launch of an online gaming product. Successfully implemented an advertising arbitrage strategy, building an audience of over 2M monthly users generating $30M of annualized advertising revenue.Managed $1.2M a month of advertising spend with Google Adwords while retaining viewers for an avg of hour per session.Health Products Launch Led marketing and advertising strategy for multiple products in the health and wellness space.

Developed wireframes to serve as web site framework for various clientsAuthored user manuals for administration panels for custom Cold Fusion ecommerce applicationsMaintained company’s onsite webserver in support of client websitesMicrosoft Back Office System AdministratorMaintained relationships with major accounts for better UX and useability

Greater Atlanta Area

Graphnet is a leading global provider and brand name in the telecommunications and electronic data exchange industries. I served as the sales engineer and regional manager for the Southeast.I designed and oversaw custom data solutions for clients during presales as well as post sales utilizing our data network and messaging platform for clients such as Michelin, Exxon and MTV.Graphnet's messaging platform encompassed technologies for integration of email,fax,telex and ship to shore messaging with custom solutions for AS400,MS Exchange,Lotus Notes, SMTP protocol as well as a stand alone application for Windows.